{"id":11597,"date":"2022-01-27T17:32:12","date_gmt":"2022-01-27T20:32:12","guid":{"rendered":"https:\/\/balconistasa.com\/?p=11597"},"modified":"2022-01-27T17:32:14","modified_gmt":"2022-01-27T20:32:14","slug":"a-ferrari-e-o-patrocinio-fantasma-da-marlboro-na-f1","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=11597","title":{"rendered":"A Ferrari e o Patroc\u00ednio \u2018Fantasma\u2019 da Marlboro na F1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Um dos patroc\u00ednios mais duradouros da competi\u00e7\u00e3o, a Marlboro seguiu por d\u00e9cadas de forma impl\u00edcita nos carros da Ferrari.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"144\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/10\/BSA_BANNER_NAKATA-1hduvsd.png\" alt=\"\" class=\"wp-image-11191\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 mais de 40 anos, a ind\u00fastria tabagista est\u00e1 inserida no mundo automobil\u00edstico, principalmente em an\u00fancios nos carros da F\u00f3rmula 1. Por\u00e9m, em 2007, a&nbsp;<a href=\"https:\/\/www.fia.com\/\">Federa\u00e7\u00e3o Internacional de Automobilismo (FIA)<\/a>&nbsp;criou uma lei que pro\u00edbe&nbsp; propagandas de cigarros na modalidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo assim, as montadoras deram um jeito de continuar as parcerias, estampando as marcas de forma mais disfar\u00e7ada em suas m\u00e1quinas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A hist\u00f3ria da Marlboro na Ferrari<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/235634BSA_MATERIA_04_01.jpg\" alt=\"\" class=\"wp-image-11598\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pertencente \u00e0 Philip Morris, a Marlboro come\u00e7ou a patrocinar o automobilismo em 1972. Na F1, estampou os carros de equipes como McLaren, BRM e Alfa Romeo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso da Ferrari, estima-se que o valor investido pela Marlboro na montadora italiana em 2017 foi pr\u00f3ximo a 160 milh\u00f5es de euros por ano (o equivalente a R$ 600 milh\u00f5es). Com mais de 40 anos de dura\u00e7\u00e3o, a parceria Marlboro-Ferrari teve seu auge no final da d\u00e9cada de 1980. Quem idealizou e facilitou esta colabora\u00e7\u00e3o vision\u00e1ria foi John Hogan, conhecido como \u201cHomem Marlboro\u201d na F1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/tyytoytBSA_MATERIA_04_02.jpg\" alt=\"\" class=\"wp-image-11599\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O p\u00fablico perdeu as contas de quantas vezes viu a marca se associar \u00e0s grandes conquistas na hist\u00f3ria do torneio, entre elas as de Ayrton Senna e os cinco t\u00edtulos consecutivos de Michael Schumacher pela Ferrari (2000-2004).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, \u00e0 medida que o cerco se fechava aos patroc\u00ednios de empresas tabagistas no esporte, a FIA decidiu proibi-los permanentemente em 2007. A decis\u00e3o atendeu \u00e0 proposta da Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS) feita durante a Conven\u00e7\u00e3o de Controle ao Tabaco, com o intuito de alertar os danos causados \u00e0 sa\u00fade por essa subst\u00e2ncia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As manobras ap\u00f3s a proibi\u00e7\u00e3o na Ferrari<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/856657BSA_MATERIA_04_03.jpg\" alt=\"\" class=\"wp-image-11600\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para contornar a proibi\u00e7\u00e3o da FIA, a escuderia italiana mudou a pintura de seus carros entre 2007 e 2010 para c\u00f3digos de barras em branco, vermelho e preto. Assim, tinha-se o logotipo da Marlboro de modo subliminar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Leia tamb\u00e9m:\u00a0<\/em><\/strong><a href=\"https:\/\/balconistasa.com\/2021\/10\/18\/regras-da-formula-1-a-partir-de-2022-confira-as-mudancas\/\"><strong><em>Regras da F\u00f3rmula 1 para 2022<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/00999cBSA_MATERIA_04_04.jpg\" alt=\"\" class=\"wp-image-11601\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto \u2013 e como era de se esperar \u2013 a FIA desaprovou a manobra, determinando a retirada da propaganda. Depois disso, a Phillip Morris retirou definitivamente os logotipos, embora mantivesse o patroc\u00ednio milion\u00e1rio. Em 2018, o grupo voltou a dar as caras nos carros da Ferrari por meio da Mission Winnow, iniciativa da empresa tabagista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo da Mission Winnow era substituir drasticamente os cigarros por produtos livres de fuma\u00e7a, buscando mais consumidores. Seu logotipo contava com um \u201cM\u201d semelhante ao da Marlboro, que foi logo percebido pela FIA. A pr\u00f3pria Ferrari passou a se chamar \u201cScuderia Ferrari Mission Winnow\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/5t8732BSA_MATERIA_04_05.jpg\" alt=\"\" class=\"wp-image-11602\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, a Federa\u00e7\u00e3o ordenou a remo\u00e7\u00e3o da publicidade de 11 dos 21 Grandes Pr\u00eamios do ano seguinte em fun\u00e7\u00e3o das leis dos pa\u00edses que pro\u00edbem propagandas de cigarros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s tanto se estender essa esp\u00e9cie de jogo entre gato e rato, a Philip Morris enfim saiu do quadro de patrocinadores da Ferrari, dando lugar ao Banco Santander. Embora haja a inten\u00e7\u00e3o de manter a rela\u00e7\u00e3o de outras maneiras, j\u00e1 est\u00e1 decidido que, ao menos para 2022, a equipe volta a se chamar \u201cScuderia Ferrari\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um dos patroc&iacute;nios mais duradouros da competi&ccedil;&atilde;o, a Marlboro seguiu por d&eacute;cadas de forma impl&iacute;cita nos carros da Ferrari. H&aacute; mais de 40 anos, a ind&uacute;stria tabagista est&aacute; inserida no mundo automobil&iacute;stico, principalmente em an&uacute;ncios nos carros da F&oacute;rmula 1. Por&eacute;m, em 2007, a&nbsp;Federa&ccedil;&atilde;o Internacional de Automobilismo (FIA)&nbsp;criou uma lei que pro&iacute;be&nbsp; propagandas de cigarros [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-11597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-especial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Ferrari e o Patroc\u00ednio \u2018Fantasma\u2019 da Marlboro na F1 - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=11597\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Ferrari e o Patroc\u00ednio \u2018Fantasma\u2019 da Marlboro na F1 - Balconista\" \/>\n<meta property=\"og:description\" content=\"Um dos patroc&iacute;nios mais duradouros da competi&ccedil;&atilde;o, a Marlboro seguiu por d&eacute;cadas de forma impl&iacute;cita nos carros da Ferrari. H&aacute; mais de 40 anos, a ind&uacute;stria tabagista est&aacute; inserida no mundo automobil&iacute;stico, principalmente em an&uacute;ncios nos carros da F&oacute;rmula 1. Por&eacute;m, em 2007, a&nbsp;Federa&ccedil;&atilde;o Internacional de Automobilismo (FIA)&nbsp;criou uma lei que pro&iacute;be&nbsp; propagandas de cigarros [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=11597\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T20:32:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T20:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/01\/78362345BSA_HEAD_EXT_04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"A Ferrari e o Patroc\u00ednio \u2018Fantasma\u2019 da Marlboro na F1\",\"datePublished\":\"2022-01-27T20:32:12+00:00\",\"dateModified\":\"2022-01-27T20:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597\"},\"wordCount\":554,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/78362345BSA_HEAD_EXT_04.jpg\",\"articleSection\":[\"Especial\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=11597\",\"name\":\"A Ferrari e o Patroc\u00ednio \u2018Fantasma\u2019 da Marlboro na F1 - 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