{"id":11983,"date":"2022-02-26T14:42:33","date_gmt":"2022-02-26T17:42:33","guid":{"rendered":"https:\/\/balconistasa.com\/?p=11983"},"modified":"2022-02-26T14:42:34","modified_gmt":"2022-02-26T17:42:34","slug":"playboy-o-carro-que-deu-nome-a-famosa-revista","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=11983","title":{"rendered":"Playboy: o carro que deu nome \u00e0 famosa revista"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Fechada h\u00e1 mais de 50 anos, a Playboy Automobile Company foi o motivo para batizar a revista com este nome.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"150\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_PIONEER-NEW.png\" alt=\"\" class=\"wp-image-11991\" srcset=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_PIONEER-NEW.png 800w, https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_PIONEER-NEW-768x144.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferentemente do que muitos imaginam, a Revista Playboy tem forte rela\u00e7\u00e3o com o mundo automobil\u00edstico. Isso porque, antes do surgimento da publica\u00e7\u00e3o, \u201cPlayboy\u201d era o nome de uma fabricante de ve\u00edculos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue a leitura para entender melhor essa hist\u00f3ria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O nascimento da Playboy Automobile<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_MATERIA_01_01.jpg\" alt=\"\" class=\"wp-image-11984\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Playboy Automobile Company nasceu na cidade de Buffalo, em Nova York (EUA). Em 1946, o revendedor Louis Horowitz deixou a montadora Packard para se juntar ao engenheiro Charles Thomas (ex-engenheiro da Pontiac) e ao mec\u00e2nico Norman Richardson, a fim de criar uma nova f\u00e1brica de carros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E qual o porqu\u00ea dessa escolha? Simples: Norman e Charles j\u00e1 haviam trabalhado juntos anteriormente. Ambos criaram um carro aerodin\u00e2mico &#8211; o \u201cThomas Rocket Car\u201d &#8211; projeto futurista idealizado no final dos anos 1930.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A t\u00edtulo de contexto hist\u00f3rico, a Segunda Guerra Mundial estava chegando ao fim, e, nessa esteira, a demanda do mercado automotivo por modelos 0km cresceu em propor\u00e7\u00f5es gigantescas. Assim, v\u00e1rias fabricantes passaram a ganhar vida nos EUA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O primeiro carro da Playboy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_MATERIA_01_02.jpg\" alt=\"\" class=\"wp-image-11985\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ideia do trio para o prot\u00f3tipo foi criar um carro simples, de no m\u00e1ximo 4 metros de comprimento, ou seja, menor do que os padr\u00f5es locais. O convers\u00edvel contava com tr\u00eas lugares em um \u00fanico banco sem emendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O motor (\u00e0 gasolina e refrigerado \u00e0 \u00e1gua) se localizava na traseira e carregava quatro cilindros em linha. Na \u00e9poca, era muito comum haver chassis separados da carroceria, e, para inovar, Charles, Norman e Louis decidiram utilizar uma estrutura monobloco.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m raridade naquele per\u00edodo, o carro americano possu\u00eda suspens\u00e3o independente nas quatro rodas. Pronto em agosto de 1947, o carro Playboy foi feito manualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar disso, o chamado Playboy A48 j\u00e1 havia sido projetado visando \u00e0 fabrica\u00e7\u00e3o em s\u00e9rie. Seu projeto mec\u00e2nico era mais tradicional: com motor dianteiro, tra\u00e7\u00e3o traseira e eixos r\u00edgidos na frente e atr\u00e1s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_MATERIA_01_03.jpg\" alt=\"\" class=\"wp-image-11986\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu design se inspirou no primeiro prot\u00f3tipo, tendo 3,94m de comprimento e 2,28m de entre-eixos. Embora tenha mantido o formato convers\u00edvel, seu teto era inteiramente de a\u00e7o (r\u00edgido retr\u00e1til), e n\u00e3o mais de lona.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de teto era outro elemento incomum para a \u00e9poca. At\u00e9 o momento, a \u00fanica marca a produzir modelos coupe cabriolet era a Peugeot, com o 402 \u00c9clipse, na d\u00e9cada de 1930.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A marca ao longo dos anos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Playboy Automobile Company era mais considerada uma montadora do que uma fabricante em si. A empresa n\u00e3o tinha f\u00e1bricas, m\u00e1quinas pesadas, e nem mesmo uma estamparia. Assim, esses processos eram muitas vezes terceirizados, e em algumas ocasi\u00f5es reaproveitados de outras marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os motores, por exemplo, vinham de duas companhias diferentes: ou da Continental Motors Company, ou da Hercules Motors Corporation, dependendo da disponibilidade de ambas.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_MATERIA_01_04.jpg\" alt=\"\" class=\"wp-image-11987\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, independentemente da fabricante, todos os motores fornecidos eram iguais: de cabe\u00e7a chata, quatro cilindros em linha, e pot\u00eancias de 40 e 48cv; portanto, unidades de uso comum em geradores, tratores e ve\u00edculos de carga.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim como os motores, o c\u00e2mbio manual tamb\u00e9m era importado de outra companhia: a Borg-Warner. O Playboy A48 alcan\u00e7ava os 120 km\/h, mesmo tendo 923 quilos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, ap\u00f3s ter produzido apenas 97 ve\u00edculos, a empresa declarou fal\u00eancia em 1949. A principal raz\u00e3o estava no alto n\u00famero de concorrentes no mercado. Grandes nomes como <a href=\"https:\/\/www.ford.com.br\/\">Ford<\/a>, <a href=\"https:\/\/media.gm.com\/brasil\">GM<\/a> e Chrysler tamb\u00e9m estavam lan\u00e7ando carros compactos e por pre\u00e7os semelhantes aos da Playboy. Assim, conquistar o p\u00fablico dessas outras marcas era uma tarefa praticamente invi\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O fim da Playboy Automobile e a nomea\u00e7\u00e3o da revista<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dos fatores acima, a empresa se envolveu em esc\u00e2ndalos de estelionato, pois os donos n\u00e3o tinham cr\u00e9ditos o suficiente para comprar sequer um carro de sua pr\u00f3pria marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na tentativa de export\u00e1-los para o Brasil, vereadores como J\u00e2nio Quadros suspeitaram da Playboy, que chegou a entregar apenas uma unidade das 163 zero quil\u00f4metro prometidas aos compradores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/02\/BSA_MATERIA_01_05.jpg\" alt=\"Playboy e a propaganda do carro\" class=\"wp-image-11988\"\/><figcaption>Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confirmando o que j\u00e1 se anunciava, a companhia encerrou suas produ\u00e7\u00f5es em 1951. Mais de 50 anos depois, em 2003, Hugh Hefner &#8211; dono e criador da Revista Playboy &#8211; se juntou com amigos para decidir o nome da publica\u00e7\u00e3o, j\u00e1 que o que tinha pensado j\u00e1 estava em utiliza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A decis\u00e3o veio a partir da descoberta que a m\u00e3e de um desses amigos havia trabalhado na Playboy Automotive, t\u00edtulo que soou bem aos ouvidos de Hefner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 hoje, metade da frota produzida &#8211; incluindo a vers\u00e3o-prot\u00f3tipo &#8211; circulam pelo mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Leia tamb\u00e9m: <\/em><\/strong><a href=\"https:\/\/balconistasa.com\/2022\/01\/07\/democrata-da-alta-expectativa-ao-quase-esquecimento\/\"><strong><em>Democrata &#8211; da alta expectativa ao (quase) esquecimento.<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fechada h&aacute; mais de 50 anos, a Playboy Automobile Company foi o motivo para batizar a revista com este nome. Diferentemente do que muitos imaginam, a Revista Playboy tem forte rela&ccedil;&atilde;o com o mundo automobil&iacute;stico. Isso porque, antes do surgimento da publica&ccedil;&atilde;o, &ldquo;Playboy&rdquo; era o nome de uma fabricante de ve&iacute;culos. Continue a leitura para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1236],"tags":[1283,829,1282,1284],"class_list":["post-11983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historia","tag-carro-playboy","tag-curiosidades","tag-playboy","tag-playboy-automobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playboy: o carro que deu nome \u00e0 famosa revista - Balconista<\/title>\n<meta name=\"description\" content=\"A hist\u00f3ria do nome Playboy enquanto marca n\u00e3o se resume apenas \u00e0 revista. 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