{"id":1199,"date":"2016-07-07T21:37:22","date_gmt":"2016-07-07T21:37:22","guid":{"rendered":"http:\/\/balconistasa.com\/?p=1199"},"modified":"2016-07-07T21:37:22","modified_gmt":"2016-07-07T21:37:22","slug":"o-balcao-e-o-coracao-da-loja","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=1199","title":{"rendered":"“O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja”"},"content":{"rendered":"

S\u00e3o v\u00e1rios lances de escada para chegar at\u00e9 o \u00faltimo andar da Autope\u00e7as Santa Rita, que fica no bairro de Jos\u00e9 Walter, em Fortaleza. Ali, no espa\u00e7o onde \u00e9 poss\u00edvel ver toda a vizinhan\u00e7a, s\u00e3o realizadas tamb\u00e9m as palestras organizadas para balconistas e mec\u00e2nicos, al\u00e9m, \u00e9 claro, dos churrascos e festas de confraterniza\u00e7\u00e3o. Antes de come\u00e7ar a contar sua hist\u00f3ria e se preparar para a sess\u00e3o de fotos, Edivandro nos explica, apontando para os azulejos muito brancos do piso, que essa \u00e9 uma das lojas mais organizadas que ele j\u00e1 trabalhou. \u201cE \u00e9 por isso que tem dado muito certo.\u201d Assim ele come\u00e7a a contar sua trajet\u00f3ria que j\u00e1 alcan\u00e7a quase 3 d\u00e9cadas.<\/p>\n

Aos 16 anos, na loja de autope\u00e7as de sua tia, trabalhava ajudando a receber o material que chegava sem deixar de observar tudo ao redor. Primeiro foram os estoquistas, que ele analisou atentamente at\u00e9 conseguir um espa\u00e7o por l\u00e1, onde aprendeu muito. \u201cL\u00e1 no estoque tinha um pessoal mais velho que me ensinou bastante, mas eu era muito interessado. Quando chegava a pe\u00e7a, eu pegava e estudava, ia at\u00e9 o cat\u00e1logo para saber de que carro era, como funcionava. Quando chegava algu\u00e9m no balc\u00e3o, eu j\u00e1 sabia onde estava.\u201d<\/p>\n

\"_MG_0207\"<\/a><\/p>\n

At\u00e9 chegar ao balc\u00e3o levou um tempo. Passou pelo almoxarifado, pelo caixa e foi auxiliar de vendas. Mas quando a coisa toda come\u00e7ou, os convites come\u00e7aram a chegar e Edivandro passou a ir mais longe. \u201cFui convidado para trabalhar no Grupo Feij\u00e3o, que era o mais forte do ramo de autope\u00e7as por aqui. Era o sonho de todo vendedor trabalhar l\u00e1\u201d, explica. Isso porque, segundo ele, o Grupo era uma esp\u00e9cie de escola para quem quisesse levar a vida entre as pe\u00e7as. Foram mais de 7 anos ali at\u00e9 novos desafios surgirem.<\/p>\n

\u201cPouco depois de eu ter sa\u00eddo, recebi um convite para trabalhar numa empresa que, conforme o dono me disse, estava vendendo s\u00f3 600 reais\u201d, conta. Desafio aceito, o trabalho foi iniciado, as liga\u00e7\u00f5es foram feitas e os n\u00fameros come\u00e7aram a aumentar. Quinze mil, vinte mil. \u201cSabe qual \u00e9 o segredo? Eu conhe\u00e7o o cliente. Eu conhe\u00e7o o povo do Cear\u00e1 e eles n\u00e3o conheciam. Aqui ainda se usa muito vender na confian\u00e7a, facilitar o pagamento, parcelar, mas se voc\u00ea n\u00e3o \u00e9 daqui, n\u00e3o sabe lidar com isso\u201d.<\/p>\n

\"_MG_0164(3)\"<\/a><\/p>\n

“O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja. \u00c9 ali onde come\u00e7a todo o relacionamento com as pessoas”<\/p><\/blockquote>\n

Mas conhecer o cliente, para o Edivandro, vai muito, muito al\u00e9m de saber negociar com ele. Para o balconista, a proximidade \u00e9 tanta que voc\u00ea passa a reconhecer o tom de voz e o humor do cliente e pode pensar numa maneira melhor de atend\u00ea-lo naquele dia. Quer um exemplo? \u201cUma vez, um cliente que comprava sempre com a gente, muito brincalh\u00e3o, ligou e eu notei que ele estava meio calado, cabisbaixo e perguntei se ele estava bem. Foi a\u00ed que ele me disse que o irm\u00e3o tinha sofrido um acidente. Fiquei triste por ele e percebi como \u00e9 importante voc\u00ea conhecer bem as pessoas para saber como tratar em cada situa\u00e7\u00e3o\u201d, diz.<\/p>\n

E esse conhecimento, essa no\u00e7\u00e3o do trato com o cliente \u00e9 uma das coisas que mais orgulha o Edivandro quando fala sobre sua profiss\u00e3o. \u201cO reconhecimento, de chegar nos lugares, nas palestras e ser lembrado por outras pessoas do ramo deixa muito feliz. Tenho orgulho da minha profiss\u00e3o e do lugar onde cheguei.\u201d Com exatos 28 anos de profiss\u00e3o, sabe que o segredo para esse reconhecimento pode ser resumido poucas palavras: curiosidade e conhecimento.<\/p>\n

\u201cVoc\u00ea precisa perguntar tudo para o cliente para evitar erros. E \u00e9 importante tamb\u00e9m saber que n\u00e3o se deve nunca dizer \u2018n\u00e3o\u2019. O cliente j\u00e1 tem um problema e n\u00e3o quer outro. O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja. \u00c9 ali onde come\u00e7a todo o relacionamento com as pessoas. E precisa come\u00e7ar bem, n\u00e3o \u00e9?\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edivandro conta como se tornou um balconista disputado pelas lojas de autope\u00e7as<\/p>\n","protected":false},"author":1,"featured_media":1651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[112,52],"class_list":["post-1199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balcao","tag-featured","tag-papo-de-balcao"],"yoast_head":"\n"O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja" - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=1199\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja" - Balconista\" \/>\n<meta property=\"og:description\" content=\"Edivandro conta como se tornou um balconista disputado pelas lojas de autope\u00e7as\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=1199\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-07T21:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2016\/07\/cid_3969DAAD-AEF3-4789-B4ED-27AEEADE2E6E.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"“O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja”\",\"datePublished\":\"2016-07-07T21:37:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199\"},\"wordCount\":690,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/cid_3969DAAD-AEF3-4789-B4ED-27AEEADE2E6E.png\",\"keywords\":[\"featured\",\"papo de balc\u00e3o\"],\"articleSection\":[\"Balc\u00e3o\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=1199\",\"name\":\"\\\"O balc\u00e3o \u00e9 o cora\u00e7\u00e3o da loja\\\" - 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