{"id":12075,"date":"2022-04-08T13:02:59","date_gmt":"2022-04-08T16:02:59","guid":{"rendered":"https:\/\/balconistasa.com\/?p=12075"},"modified":"2025-02-13T19:34:14","modified_gmt":"2025-02-13T22:34:14","slug":"ford-pioneira-e-dona-de-uma-historia-centenaria-no-brasil","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=12075","title":{"rendered":"Ford: pioneira e dona de uma hist\u00f3ria centen\u00e1ria no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Montadora quebrou recordes e inovou em diversas modalidades; Ford \u00e9 sin\u00f4nimo de hist\u00f3ria da ind\u00fastria automotiva nacional.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"150\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/BSA_BANNER_FORD.jpg\" alt=\"\" class=\"wp-image-12084\" srcset=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/BSA_BANNER_FORD.jpg 800w, https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/BSA_BANNER_FORD-768x144.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi um certo choque quando, no in\u00edcio de 2021, a <a href=\"https:\/\/www.ford.com.br\/\">Ford<\/a> anunciou o fim das atividades no Brasil. Hoje, os ve\u00edculos da marca comercializados por aqui s\u00e3o fornecidos, principalmente, por f\u00e1bricas do Uruguai e da Argentina. No entanto, o legado centen\u00e1rio da montadora persiste no Pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue a leitura para conhecer\/relembrar a hist\u00f3ria da Ford em nossas terras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O come\u00e7o de tudo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-1-FABRICA-ANTIGA-DA-FORD-NOS-EUA.jpg\" alt=\"\" class=\"wp-image-12076\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada por Henry Ford em 1903 na cidade de Dearborn, nos Estados Unidos, a Ford Motor Company inaugurou uma nova era industrial, com o objetivo de atingir o consumo em massa. Dentre os principais investidores, estavam os irm\u00e3os Dodge, posteriormente fundadores da marca com o mesmo nome. Nos primeiros anos da companhia, os carros eram produzidos numa f\u00e1brica em Detroit.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 1908, Henry introduziu o primeiro modelo de motor de carro com cilindro remov\u00edvel e, cinco anos depois, a primeira linha de montagem m\u00f3vel, reduzindo custos de produ\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A chegada ao Brasil<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-2-FABRICA-FORD-NO-BRASIL.jpg\" alt=\"\" class=\"wp-image-12077\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chegamos a 1919, quando a Ford tornou-se a primeira montadora estrangeira a operar no Brasil. Instalada em um galp\u00e3o no centro de S\u00e3o Paulo, ela abrigava a fabrica\u00e7\u00e3o do ic\u00f4nico modelo T com pe\u00e7as importadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dois anos depois, a f\u00e1brica foi transferida para o bairro do Bom Retiro, onde ocorreu a primeira linha de montagem de ve\u00edculos em s\u00e9rie no Pa\u00eds, revolucionando a ind\u00fastria na \u00e9poca.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-3-FABRICA-FORD-NO-BRASIL.jpg\" alt=\"\" class=\"wp-image-12078\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 1919 e 1924, a produ\u00e7\u00e3o da Ford no Brasil cresceu cerca de 6 vezes, saltando de 4 mil para 24 mil unidades. Ao fim desse per\u00edodo, a montadora tamb\u00e9m inaugurou a primeira exibi\u00e7\u00e3o de autom\u00f3veis em solo nacional, em S\u00e3o Paulo, e, no ano seguinte, o mesmo aconteceu no Rio de Janeiro. J\u00e1 em 1928, o modelo T foi substitu\u00eddo pelo modelo A.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pioneirismos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A d\u00e9cada de 1930 representou mais um marco importante para a Ford no Brasil, ampliando a variedade n\u00e3o s\u00f3 dos modelos produzidos por aqui, como tamb\u00e9m dos ve\u00edculos importados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No decorrer da Segunda Guerra Mundial, a pedido do governo brasileiro, a Ford come\u00e7ou a montar caminh\u00f5es. O modelo mais famoso fabricado no p\u00f3s-guerra foi o Ford 1949, que se destacava pelo novo design com aprimoramento do chassi e da suspens\u00e3o. Outro foi o F600, feito na f\u00e1brica do bairro Ipiranga.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-4-CAMINHAO-FORD-1949.jpg\" alt=\"Hist\u00f3ria da Ford e hist\u00f3ria do autom\u00f3vel no Brasil s\u00e3o praticamente sin\u00f4nimos.\" class=\"wp-image-12079\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 1960, veio \u00e0 tona o primeiro trator nacional, e, sete anos depois, o primeiro autom\u00f3vel de luxo brasileiro: o Galaxie. Al\u00e9m disso, a Ford inovou ao criar o primeiro carro movido a \u00e1lcool no Pa\u00eds: o Corcel II, tamb\u00e9m pioneiro no sistema autom\u00e1tico de partida a frio. Modelo este que ficou marcado por uma propaganda estrelada por Ayrton Senna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, recordamos a parceria da Ford com a Volkswagen entre 1987 e 1995, intitulada Autolatina, que permitia opera\u00e7\u00f5es no Brasil e na Argentina.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-5-AYRTON-SENNA-COM-CORCEL-II-EM-PROPAGANDA.jpg\" alt=\"Ayrton Senna fez parte da hist\u00f3ria da Ford em propagandas\" class=\"wp-image-12080\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O final dos anos 90<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 1996 e 1997, a f\u00e1brica de S\u00e3o Bernardo do Campo iniciou a montagem do Fiesta e dos subcompactos com o Ka, respectivamente. Al\u00e9m disso, instalou uma f\u00e1brica em Cama\u00e7ari, na Bahia, sendo pioneira tamb\u00e9m em conceitos avan\u00e7ados de arquitetura e produ\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-6-FORD-KA.jpg\" alt=\"\" class=\"wp-image-12081\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos anos 2000, a Ford contava com diversos carros populares espalhados pelo Brasil. Em 2015, foi alcan\u00e7ada a marca de 1 milh\u00e3o de unidades produzidas, em um processo que seguia de vento em popa. Mas, ent\u00e3o, por que as atividades foram encerradas?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O motivo da sa\u00edda&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Ford n\u00e3o escapou \u00e0 crise global, intensificada pela <a href=\"https:\/\/balconistasa.com\/as-varias-faces-da-paralisacao-na-industria-automotiva\/\">falta de insumos \u00e0 ind\u00fastria automotiva<\/a> durante as fases mais agudas da pandemia de Covid-19. Assim, a montadora desencadeou planos de cortes de gastos e redu\u00e7\u00e3o de portf\u00f3lio, encerrando produ\u00e7\u00f5es de ve\u00edculos importantes, como o Fusion e o Fiesta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/04\/IMAGEM-7-ULTIMA-GERACAO-DO-FORD-FUSION.jpg\" alt=\"\" class=\"wp-image-12082\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2019, a f\u00e1brica do ABC Paulista fechou suas portas e, por fim, no ano de 2021, a Ford deu fim aos servi\u00e7os de montagem em todo o Brasil. Apesar disso, continua atuando como importadora e por meio dos servi\u00e7os de assist\u00eancia, manuten\u00e7\u00e3o e garantia dos propriet\u00e1rios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Montadora quebrou recordes e inovou em diversas modalidades; Ford &eacute; sin&ocirc;nimo de hist&oacute;ria da ind&uacute;stria automotiva nacional. Foi um certo choque quando, no in&iacute;cio de 2021, a Ford anunciou o fim das atividades no Brasil. Hoje, os ve&iacute;culos da marca comercializados por aqui s&atilde;o fornecidos, principalmente, por f&aacute;bricas do Uruguai e da Argentina. No entanto, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1236],"tags":[237,89,147,1090,1115],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historia","tag-carros","tag-ford","tag-historia","tag-historia-do-automovel","tag-industria-automotiva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford: pioneira e dona de uma hist\u00f3ria centen\u00e1ria no Brasil - Balconista<\/title>\n<meta name=\"description\" content=\"Imposs\u00edvel falar de hist\u00f3ria do autom\u00f3vel e n\u00e3o mencionar a Ford, que interrompeu suas atividades no Brasil em 2021 e deixou um enorme legado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=12075\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford: pioneira e dona de uma hist\u00f3ria centen\u00e1ria no Brasil - 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