{"id":12379,"date":"2022-07-18T09:38:15","date_gmt":"2022-07-18T12:38:15","guid":{"rendered":"https:\/\/balconistasa.com\/?p=12379"},"modified":"2025-02-13T19:34:44","modified_gmt":"2025-02-13T22:34:44","slug":"tradicao-e-carreira-o-conhecimento-de-anos-na-visao-de-um-balconista","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=12379","title":{"rendered":"Tradi\u00e7\u00e3o e carreira: o conhecimento de anos na vis\u00e3o de um balconista"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Os quase 30 anos no setor automotivo s\u00e3o um constante aprendizado para Edgard.<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"150\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/BSA_INDICA_COFAP.jpg\" alt=\"\" class=\"wp-image-12385\" srcset=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/BSA_INDICA_COFAP.jpg 800w, https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/BSA_INDICA_COFAP-768x144.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O grande movimento da Zona Leste de S\u00e3o Paulo faz parte do dia a dia da Autope\u00e7as Molina, no bairro Jardim Adutora. A loja est\u00e1 localizada nada mais nada menos do que na <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Avenida_Sapopemba\">Avenida Sapopemba: a maior do Brasil<\/a>, com 45 km de extens\u00e3o e que atende 45 linhas de \u00f4nibus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e1, encontramos nosso entrevistado, e novamente o n\u00famero 45 veio \u00e0 tona; afinal, essa \u00e9 a idade de Edgard Pedromo Junior, h\u00e1 18 anos atuando atr\u00e1s do mesmo balc\u00e3o. Sua carreira, por\u00e9m, come\u00e7ou muito tempo antes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O in\u00edcio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O amor de Edgard pelo universo automotivo vem da inf\u00e2ncia. Quando crian\u00e7a, ao brincar na rua, sempre observava os carros que passavam, interessando-se por eles. Al\u00e9m disso, a influ\u00eancia familiar sempre teve grande peso durante \u00e0 medida que o menino crescia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO meu gosto vem de fam\u00edlia. Meu pai j\u00e1 trabalhava com a \u00e1rea automotiva, era bem antigo no ramo. Desde crian\u00e7a, eu vivia no meio disso; meu pai trabalhava no ramo automotivo, meu tio tamb\u00e9m. Ent\u00e3o eu cresci gostando\u201d, conta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O balconista tamb\u00e9m recorda que o pai trabalhou em concession\u00e1rias da Volkswagen, al\u00e9m de v\u00e1rias lojas de autope\u00e7as e distribuidoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAssim veio a influ\u00eancia, porque ali no meio, viajando com ele, convivendo no trabalho, conhecia o que era uma ret\u00edfica, uma autope\u00e7as e a mec\u00e2nica. Da\u00ed surgiu meu amor.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/IMAGEM-1_768x512.jpg\" alt=\"Molina Auto Pe\u00e7as\" class=\"wp-image-12380\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desabafo no lugar certo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como era de se esperar, Edgard trabalhou um tempo com o pai, mas migrou para outros lugares, atuando tamb\u00e9m em oficina mec\u00e2nica, onde ampliou os conhecimentos sobre autope\u00e7as, at\u00e9 partir para o balc\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro rev\u00e9s n\u00e3o tardou a acontecer. Quando, junto a seu primo, Edgard abriu o pr\u00f3prio neg\u00f3cio de autope\u00e7as, as coisas n\u00e3o ocorreram como planejado. Restou a ele procurar um ombro amigo para desabafar, mais precisamente o de Wanderson, dono da Autope\u00e7as Molina.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/IMAGEM-2_768x512.jpg\" alt=\"Edgard em seu of\u00edcio\" class=\"wp-image-12381\" title=\"Edgard em seu of\u00edcio\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em><strong>Tinha acabado de sair da loja e fui encontrar o Wanderson para conversar e tomar um caf\u00e9. Acabei sendo contratado.\u201d<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O dia a dia de um balconista<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, dadas as constantes atualiza\u00e7\u00f5es nos modos de produ\u00e7\u00e3o e rela\u00e7\u00f5es entre os atores da ind\u00fastria automotiva, a rotina de um balconista segue essa mesma toada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, para garantir o melhor atendimento poss\u00edvel e manter sua clientela sempre crescendo, Edgard preza por escutar e analisar o cliente com grande aten\u00e7\u00e3o na hora das vendas. Segundo ele, s\u00e3o a\u00e7\u00f5es simples, mas que fazem a diferen\u00e7a para tratar cada caso de maneira especial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPrimeiramente respeitando seu cliente, vendo a necessidade dele, saber ouvir. Voc\u00ea, sabendo ouvir, voc\u00ea consegue saber o que o cliente quer. O cliente tem que sempre estar \u00e0 frente para voc\u00ea saber o que ele quer\u201d, argumenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E qual \u00e9 a melhor parte desse cotidiano do balc\u00e3o? Edgard considera que ela est\u00e1 na resolu\u00e7\u00e3o dos diversos problemas que lhe surgem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c9 um prazer trabalhar nesse ramo, poder pegar uma pe\u00e7a e conseguir resolver o problema que um cliente tem.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro da clientela de Edgard est\u00e3o os mec\u00e2nicos, \u00e9 claro. E um dos preceitos fundamentais para se construir uma boa rela\u00e7\u00e3o \u00e9 que <a href=\"http:\/\/balconistasa.com\/novosite\/balconista-na-visao-do-mecanico\/\">balconistas e mec\u00e2nicos estejam entrosados<\/a>. Sobre isso, o entrevistado destaca:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em><strong>A rela\u00e7\u00e3o mec\u00e2nico x balconista tem que ser direta e limpa. Se n\u00e3o, voc\u00ea n\u00e3o consegue trabalhar. O mec\u00e2nico hoje exige uma aten\u00e7\u00e3o muito grande, pois o mercado tem uma gama muito grande de profissionais e pe\u00e7as. O relacionamento n\u00e3o pode ter curvas.\u201d<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2022\/07\/IMAGEM-3_768x512.jpg\" alt=\"O balconista Edgard e a equipe da Molina Auto Pe\u00e7as\" class=\"wp-image-12382\" title=\"Equipe da Molina Auto Pe\u00e7as\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aprender sempre<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais de 30 anos de carreira n\u00e3o significa sentar em cima do conhecimento e achar que sabe tudo. Edgard preserva boa parte da rotina do in\u00edcio de sua trajet\u00f3ria na juventude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novas pe\u00e7as, novos carros, novos m\u00e9todos de fabrica\u00e7\u00e3o, todos esses elementos fazem o balconista se agarrar \u00e0 seguinte m\u00e1xima: sempre \u00e9 tempo de aprender.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO dia a dia de um balconista de autope\u00e7as \u00e9 bem din\u00e2mico; a loja tem uma rotatividade enorme e voc\u00ea aprende todos os dias. O vendedor n\u00e3o sabe tudo, cada dia a gente aprende algo novo. Por isso, a import\u00e2ncia de escutar o cliente. Se um balconista fala que sabe tudo, \u00e9 mentira. N\u00e3o, ele n\u00e3o sabe.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Esta reportagem tamb\u00e9m se encontra na Revista Balconista S\/A &#8211; Edi\u00e7\u00e3o 33. <a href=\"https:\/\/balconistasa.com\/balconista-s-a-edicao-33\/\">Clique aqui para ler o material completo<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os quase 30 anos no setor automotivo s&atilde;o um constante aprendizado para Edgard. O grande movimento da Zona Leste de S&atilde;o Paulo faz parte do dia a dia da Autope&ccedil;as Molina, no bairro Jardim Adutora. A loja est&aacute; localizada nada mais nada menos do que na Avenida Sapopemba: a maior do Brasil, com 45 km [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,133,149,963],"tags":[57,250,58,1041],"class_list":["post-12379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","category-balcao","category-balconistas","category-entrevista","tag-balconista","tag-balconista-sa","tag-entrevista","tag-revista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradi\u00e7\u00e3o e carreira: o conhecimento de anos na vis\u00e3o de um balconista - Balconista<\/title>\n<meta name=\"description\" content=\"Entrevistado para a Edi\u00e7\u00e3o 33 da Revista Balconista S\/A, Edgard contou sua hist\u00f3ria no balc\u00e3o, marcada por uma reviravolta inesperada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=12379\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradi\u00e7\u00e3o e carreira: o conhecimento de anos na vis\u00e3o de um balconista - 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