{"id":12740,"date":"2022-12-02T09:01:59","date_gmt":"2022-12-02T12:01:59","guid":{"rendered":"https:\/\/balconistasa.com\/?p=12740"},"modified":"2022-12-02T09:02:03","modified_gmt":"2022-12-02T12:02:03","slug":"tecfil-mostra-que-filtros-automotivos-nao-sao-todos-iguais","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=12740","title":{"rendered":"Tecfil mostra que filtros automotivos n\u00e3o s\u00e3o todos iguais"},"content":{"rendered":"\n

Inspirada pelo conceito \u201cV\u00e1 Mais Longe\u201d, empresa apresenta seu foco na alta performance, efici\u00eancia e qualidade de seus produtos.<\/em><\/p>\n\n\n\n

Com uma trajet\u00f3ria de sucesso marcada por investimentos que a tornaram sin\u00f4nimo de qualidade na produ\u00e7\u00e3o de filtros automotivos no mais alto n\u00edvel de excel\u00eancia, a Tecfil<\/a> lan\u00e7a um movimento para mostrar que filtros automotivos n\u00e3o s\u00e3o todos iguais, tendo como inspira\u00e7\u00e3o o novo posicionamento de sua marca, o \u201cV\u00e1 Mais Longe\u201d.<\/p>\n\n\n\n

Apresentado por meio de uma campanha publicit\u00e1ria, o conceito refor\u00e7a os atributos premium dos produtos, com foco na alta performance, efici\u00eancia e qualidade, e est\u00e1 em linha com o slogan \u201cO Futuro \u00e9 Tecfil\u201d, que apresenta sua posi\u00e7\u00e3o como l\u00edder na transforma\u00e7\u00e3o e no futuro do segmento.<\/p>\n\n\n\n

Plinio Fazol, gerente de Marketing e de Novos Produtos da Tecfil, conta que os atributos premium dos produtos s\u00e3o fruto da busca pelos mais altos padr\u00f5es de performance, inova\u00e7\u00e3o e do constante investimento em estrutura, pessoas e tecnologia:<\/p>\n\n\n\n

\u201cAtingimos os mais altos n\u00edveis de desenvolvimento, inclusive comparados aos padr\u00f5es internacionais, o que nos posiciona como uma empresa preparada para liderar as principais inova\u00e7\u00f5es no segmento\u201d, ressalta.<\/p>\n\n\n\n

Ele destaca que a qualidade sempre foi um dos principais focos da Tecfil e um dos pilares do crescimento da empresa: \u201cA Tecfil sempre prezou pela qualidade, desde a sele\u00e7\u00e3o das mat\u00e9rias-primas, o desenvolvimento de produtos, at\u00e9 o investimento em equipamentos de produ\u00e7\u00e3o com elevado grau tecnol\u00f3gico.\u201d<\/p>\n\n\n\n

Fazol observa que este conceito quer mostrar aos consumidores que nem todas as marcas de filtros dispon\u00edveis trilham este mesmo caminho:<\/p>\n\n\n\n

\u201cQueremos que as pessoas entendam a nossa vis\u00e3o de futuro, e que dividam conosco essa perspectiva. \u00c9 essa identifica\u00e7\u00e3o que nos conectar\u00e1 com o p\u00fablico al\u00e9m das rela\u00e7\u00f5es de compra e uso dos nossos produtos\u201d, destaca.<\/p>\n\n\n\n

Os filtros de primeira linha possuem valor de investimento pequeno quando comparados aos preju\u00edzos que podem causar aos ve\u00edculos se n\u00e3o apresentarem um elevado padr\u00e3o de qualidade e performance. Como alerta Fazol, \u201cestes preju\u00edzos passam normalmente de 100 vezes o valor do produto.\u201d<\/p>\n\n\n\n

Desta maneira, unindo cuidado e bom senso, a Tecfil refor\u00e7a que os consumidores devem exigir produtos de qualidade superior aos seus mec\u00e2nicos de confian\u00e7a. <\/p>\n\n\n\n

O filme sobre o novo posicionamento, que j\u00e1 est\u00e1 sendo veiculado nas redes sociais da empresa, destaca o significado, para o consumidor, de ir mais longe. Para assistir, clique aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inspirada pelo conceito “Vá Mais Longe”, empresa apresenta seu foco na alta performance, eficiência e qualidade de seus produtos. Com uma trajetória de sucesso marcada por investimentos que a tornaram sinônimo de qualidade na produção de filtros automotivos no mais alto nível de excelência, a Tecfil lança um movimento para mostrar que filtros automotivos não […]<\/p>\n","protected":false},"author":1,"featured_media":12741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,51],"tags":[69,1078,1329,131],"class_list":["post-12740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","category-negocios","tag-autopecas","tag-filtros-automotivos","tag-filtros-tecfil","tag-tecfil"],"yoast_head":"\nTecfil mostra que filtros automotivos n\u00e3o s\u00e3o todos iguais - Balconista<\/title>\n<meta name=\"description\" content=\"Inspirada pelo conceito "V\u00e1 mais longe", a Tecfil continua a inovar no mercado de filtros automotivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=12740\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecfil mostra que filtros automotivos n\u00e3o s\u00e3o todos iguais - 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