{"id":13507,"date":"2024-05-17T15:48:26","date_gmt":"2024-05-17T18:48:26","guid":{"rendered":"https:\/\/balconistasa.com\/?p=13507"},"modified":"2024-05-17T15:51:36","modified_gmt":"2024-05-17T18:51:36","slug":"de-olho-no-aftermarket-automotivo-toyota-investe-na-tservice","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=13507","title":{"rendered":"De olho no aftermarket automotivo, Toyota investe na \u2018TService\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Estrat\u00e9gia mira clientes que possuem ve\u00edculos <strong><em>da marca<\/em><\/strong><\/em><\/strong> <strong><em>que j\u00e1 perderam a garantia de f\u00e1brica; entenda<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde o ano passado, a Toyota tem investido na TService: uma rede de oficinas espalhadas pelas regi\u00f5es Sul, Sudeste e Centro-Oeste do Brasil, visando atender principalmente aos carros da marca (embora n\u00e3o s\u00f3 dela) que j\u00e1 expiraram a garantia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa concorre com outras, como a DPaschoal, da Stellantis, e a ACDelco, da General Motors, sendo estrat\u00e9gia n\u00e3o apenas para oferecer pe\u00e7as e servi\u00e7os aos propriet\u00e1rios de seminovos, mas para aumentar sua relev\u00e2ncia no disputad\u00edssimo mercado de p\u00f3s-vendas, que movimenta mais de R$ 60 milh\u00f5es anuais por aqui, segundo estimativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora lan\u00e7ado h\u00e1 mais de 12 meses, ainda no come\u00e7o de 2023, a TService quase n\u00e3o foi divulgada pela fabricante. Mesmo assim, j\u00e1 se revela um projeto comercialmente interessante e com claro potencial de expans\u00e3o, considerando o n\u00famero de lojas rec\u00e9m-inauguradas.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13511\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_01.jpg\" alt=\"\" class=\"wp-image-13511\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Nippokar <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13509\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_03.jpg\" alt=\"\" class=\"wp-image-13509\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Nippokar <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13510\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_02.jpg\" alt=\"\" class=\"wp-image-13510\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Nippokar <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13508\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_04.jpg\" alt=\"\" class=\"wp-image-13508\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Nippokar <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">As perspectivas para o aftermarket<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da pouca visibilidade, s\u00f3 no ano passado foram abertos nove estabelecimentos da TService no pa\u00eds, e a expectativa \u00e9 que estreiem mais sete at\u00e9 o fim deste ano. Segundo o diretor de opera\u00e7\u00f5es da Toyota do Brasil, Jos\u00e9 Ricardo Lopes, a reputa\u00e7\u00e3o da empresa vem sendo decisiva na conquista desse crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLan\u00e7amos o servi\u00e7o para atender consumidores da marca que pararam de ir em nossas concession\u00e1rias ap\u00f3s vencer prazo de garantia do carro. O objetivo \u00e9 oferecer servi\u00e7os e produtos com a qualidade Toyota que o cliente conhece e confia, a fim de mant\u00ea-lo fiel \u00e0 marca\u201d, disse, ap\u00f3s a apresenta\u00e7\u00e3o da linha 2025 do Corolla Cross.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O evento ocorreu h\u00e1 alguns dias no munic\u00edpio de Indaiatuba\/SP. Na ocasi\u00e3o, o executivo tamb\u00e9m destacou que a fabricante japonesa det\u00e9m uma frota de 1,3 milh\u00e3o de autom\u00f3veis em circula\u00e7\u00e3o nas ruas brasileiras.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVamos vender 200 mil unidades este ano, um pouco mais do que as 194 mil de 2023, mas \u2013 no caso do p\u00f3s-venda \u2013 nosso universo de clientes \u00e9 bem maior\u201d, enalteceu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_06.jpg\" alt=\"\" class=\"wp-image-13512\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Itavema <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" data-id=\"13513\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/05\/IMG_05.jpg\" alt=\"\" class=\"wp-image-13513\"\/><figcaption>Foto: Divulga\u00e7\u00e3o\/TService &#8211; Grupo Itavema <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">OEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vale ressaltar que, al\u00e9m da especializa\u00e7\u00e3o nos modelos Toyota, as lojas da TService trabalham exclusivamente com itens de reposi\u00e7\u00e3o originais, os chamados OEMs (Original Equipment Manufacturer). De acordo com Lopes, todos eles foram desenvolvidos pela Toyota no Brasil com o aux\u00edlio de fornecedores locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali\u00e1s, ainda em 2024, um novo Centro de Distribui\u00e7\u00e3o de Pe\u00e7as ser\u00e1 inaugurado pela empresa, na cidade de Sorocaba\/SP, onde se encontra o complexo que vai abrigar toda a produ\u00e7\u00e3o nacional. A Toyota afirma garantir praticamente 97% da pronta-entrega de componentes em sua rede de atendimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrat&eacute;gia mira clientes que possuem ve&iacute;culos da marca que j&aacute; perderam a garantia de f&aacute;brica; entenda Desde o ano passado, a Toyota tem investido na TService: uma rede de oficinas espalhadas pelas regi&otilde;es Sul, Sudeste e Centro-Oeste do Brasil, visando atender principalmente aos carros da marca (embora n&atilde;o s&oacute; dela) que j&aacute; expiraram a garantia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13514,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,51],"tags":[1748,1563,1747,660,1746],"class_list":["post-13507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","category-negocios","tag-acdelco","tag-aftermarket-automotivo","tag-dpaschoal","tag-toyota","tag-tservice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De olho no aftermarket automotivo, Toyota investe na \u2018TService\u2019<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gia mira clientes que possuem ve\u00edculos da marca que j\u00e1 perderam a garantia de f\u00e1brica; entenda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=13507\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De olho no aftermarket automotivo, Toyota investe na \u2018TService\u2019\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gia mira clientes que possuem ve\u00edculos da marca que j\u00e1 perderam a garantia de f\u00e1brica; 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