{"id":13576,"date":"2024-06-27T18:45:48","date_gmt":"2024-06-27T21:45:48","guid":{"rendered":"https:\/\/balconistasa.com\/?p=13576"},"modified":"2024-06-27T18:45:49","modified_gmt":"2024-06-27T21:45:49","slug":"dez-pilares-para-o-sucesso-no-varejo-de-autopecas-segundo-o-sebrae","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=13576","title":{"rendered":"Dez pilares para o sucesso no varejo de autope\u00e7as, segundo o Sebrae"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Entidade aponta fatores-chave que influenciam no \u00eaxito das lojas e disponibiliza ferramenta para identificar e aprimorar a gest\u00e3o<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae) apoia e fomenta o desenvolvimento das micro e pequenas empresas no Brasil, oferecendo consultorias, treinamentos, capacita\u00e7\u00e3o organizacional, ingresso a mercados e suporte para inova\u00e7\u00e3o e melhoria da administra\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, auxilia no acesso ao cr\u00e9dito e incentiva a formaliza\u00e7\u00e3o de neg\u00f3cios, promovendo um ambiente mais favor\u00e1vel para o empreendedorismo e a competitividade dos estabelecimentos menores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fim de cooperar com a gest\u00e3o deles no ramo de autope\u00e7as, ap\u00f3s estudo detalhado, a entidade criou uma ferramenta que permite que os empres\u00e1rios avaliem o desempenho de suas lojas tomando por base os fatores-chave listados a seguir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/06\/IMG_01-1.jpg\" alt=\"\" class=\"wp-image-13577\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dez pilares apontados pelo Sebrae<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Visual Merchandising:\u00a0<\/strong><br>Comunica\u00e7\u00e3o visual atrativa, incluindo espa\u00e7o interno, ilumina\u00e7\u00e3o e fachadas, \u00e9 essencial para atrair clientes e impulsionar vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Equipe de Vendas:\u00a0<\/strong><br>Ter vendedores capacitados e familiarizados com a tecnologia dispon\u00edvel \u00e9 fundamental para um atendimento de qualidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Canais de Vendas:\u00a0<\/strong><br>Diversificar os canais de vendas, como call center e e-commerce, facilita a vida dos consumidores e amplia o alcance do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Associativismo:\u00a0<\/strong><br>A\u00e7\u00f5es cooperativas com concorrentes aumentam o poder de negocia\u00e7\u00e3o com fornecedores e permitem campanhas de marketing conjuntas, reduzindo custos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Controle de Estoque:\u00a0<\/strong><br>Manter o cadastro de fornecedores atualizado e conhecer o fluxo de itens no estoque \u00e9 imprescind\u00edvel para uma gest\u00e3o eficiente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/06\/IMG_02-1.jpg\" alt=\"\" class=\"wp-image-13578\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Modelos de Neg\u00f3cios:\u00a0<\/strong><br>Oferecer uma variedade de produtos e servi\u00e7os, incluindo instala\u00e7\u00e3o e reparos, al\u00e9m de entrega domiciliar, diversifica as fontes de receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Promo\u00e7\u00e3o:\u00a0<\/strong><br>A\u00e7\u00f5es promocionais eficazes s\u00e3o fundamentais para estimular as compras e aumentar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Propaganda:\u00a0<\/strong><br>Investir em publicidade cont\u00ednua e acess\u00edvel \u00e9 vital para a divulga\u00e7\u00e3o dos produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. E-commerce:\u00a0<\/strong><br>Ter uma loja virtual, com divulga\u00e7\u00e3o em outros canais digitais, \u00e9 importante para aumentar as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Localiza\u00e7\u00e3o e Instala\u00e7\u00f5es:\u00a0<\/strong><br>Escolher um local acess\u00edvel, com alto fluxo de clientes e pr\u00f3ximo de centros automotivos, maximiza o potencial de vendas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2024\/06\/IMG_03-1.jpg\" alt=\"\" class=\"wp-image-13579\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como acessar a ferramenta do Sebrae?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta desenvolvida pelo Sebrae \u00e9 destinada aos empres\u00e1rios do segmento de autope\u00e7as. Ap\u00f3s um cadastro, o usu\u00e1rio responde a dez perguntas de m\u00faltipla escolha que avaliam a performance do neg\u00f3cio em rela\u00e7\u00e3o a cada fator-chave citado acima.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, com base nas respostas, s\u00e3o fornecidas orienta\u00e7\u00f5es personalizadas para melhorar os resultados. Ao final, \u00e9 entregue um relat\u00f3rio detalhado com informa\u00e7\u00f5es sobre: n\u00edvel de competitividade mercadol\u00f3gica; recomenda\u00e7\u00f5es pr\u00e1ticas; an\u00e1lises de vantagens e desvantagens; e um comparativo de desempenho com a concorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais informa\u00e7\u00f5es e acesso \u00e0 ferramenta, visite o portal: <a href=\"https:\/\/sebrae.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">sebrae.com.br<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entidade aponta fatores-chave que influenciam no &ecirc;xito das lojas e disponibiliza ferramenta para identificar e aprimorar a gest&atilde;o O Servi&ccedil;o Brasileiro de Apoio &agrave;s Micro e Pequenas Empresas (Sebrae) apoia e fomenta o desenvolvimento das micro e pequenas empresas no Brasil, oferecendo consultorias, treinamentos, capacita&ccedil;&atilde;o organizacional, ingresso a mercados e suporte para inova&ccedil;&atilde;o e melhoria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13580,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,51],"tags":[69,1760,913,1328,1761,1762,791,343],"class_list":["post-13576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","category-negocios","tag-autopecas","tag-empreendedorismo","tag-loja","tag-mercado-de-reposicao","tag-microempresa","tag-pequena-empresa","tag-sebrae","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dez pilares do sucesso no varejo de autope\u00e7as, segundo o Sebrae<\/title>\n<meta name=\"description\" content=\"Entidade aponta fatores-chave que influenciam no \u00eaxito das lojas e disponibiliza ferramenta para identificar e aprimorar a gest\u00e3o\" \/>\n<meta name=\"robots\" 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