{"id":13867,"date":"2025-03-06T12:45:30","date_gmt":"2025-03-06T15:45:30","guid":{"rendered":"https:\/\/balconistasa.com\/?p=13867"},"modified":"2025-04-03T19:32:30","modified_gmt":"2025-04-03T22:32:30","slug":"skf-renova-sua-identidade-como-marca","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=13867","title":{"rendered":"SKF renova sua identidade como marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Por mais de 100 anos, a SKF \u00e9 reconhecida como l\u00edder em produtos e solu\u00e7\u00f5es que reduzem o atrito. Agora, a empresa est\u00e1 intensificando seus esfor\u00e7os,&nbsp;n\u00e3o apenas reduzindo o atrito, mas lutando contra ele para mover o mundo adiante.&nbsp;O objetivo \u00e9 tornar a ind\u00fastria mais inteligente, mais competitiva e mais eficiente em termos de energia, contribuindo, em \u00faltima an\u00e1lise, para uma sociedade mais sustent\u00e1vel, onde mais pode ser feito com menos<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para alinhar a marca com a oferta e os valores de hoje, a SKF est\u00e1 fazendo mudan\u00e7as sutis, mas significativas, em sua marca. A marca atualizada reflete o neg\u00f3cio que a SKF se tornou, ajudando o Grupo a se destacar ainda mais na ind\u00fastria, atrair mais clientes e impulsionar o crescimento lucrativo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Explore the reinforced SKF brand\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RWgiDGqbkB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNossa marca \u00e9 a acumula\u00e7\u00e3o de tudo o que fazemos \u2013 inova\u00e7\u00f5es, valores, pessoas, reputa\u00e7\u00e3o, comunica\u00e7\u00e3o e nosso estado futuro desejado. Do ponto de vista empresarial, estamos construindo favorabilidade entre clientes atuais e potenciais, funcion\u00e1rios, investidores, parceiros e al\u00e9m. \u00c9 uma maneira de conquistar nosso lugar no mundo, mantendo-nos fi\u00e9is aos nossos valores e prop\u00f3sito\u201d, diz Rickard Gustafson, Presidente e CEO.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/03\/ceo-skf.jpg\" alt=\"ceo skf\" class=\"wp-image-13868\" width=\"215\" height=\"215\"\/><figcaption>Presidente e CEO da SKF, Rickard Gustafson, celebra nova marca da marca. Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A nova estrat\u00e9gia de marca baseia-se nas for\u00e7as hist\u00f3ricas, atuais e futuras da SKF, refinando a comunica\u00e7\u00e3o para contar uma hist\u00f3ria maior. Esta nova dire\u00e7\u00e3o visa preencher a lacuna entre o extenso impacto da SKF no mundo e a percep\u00e7\u00e3o p\u00fablica, o que significa destacar o compromisso do Grupo com a inova\u00e7\u00e3o, sustentabilidade e lideran\u00e7a na ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cApenas algumas empresas no mundo podem reduzir o atrito como a SKF. Onde quer que haja rota\u00e7\u00e3o, n\u00f3s aparecemos \u2013 de bicicletas a trens de alta velocidade, de f\u00e1bricas de papel a m\u00e1quinas de lavar. Uma posi\u00e7\u00e3o fant\u00e1stica para se ter, mas tamb\u00e9m uma hist\u00f3ria inspiradora ainda a ser contada. Estamos combatendo o atrito desde 1907 e hoje \u00e9 mais relevante do que nunca\u201d, diz Per Nilsson, Diretor de Comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A identidade de marca renovada \u00e9 mais ousada e moderna, mas inconfundivelmente SKF. Inclui um logotipo sutilmente redesenhado, um azul mais fresco, uma nova tipografia e fotografias mais distintivas. Como parte da atualiza\u00e7\u00e3o, a SKF tamb\u00e9m fornecer\u00e1 melhor suporte de marketing para distribuidores, incluindo uma identidade de distribuidor redesenhada que \u00e9 mais simples, mais consistente e mais f\u00e1cil de reconhecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEm quase 120 anos de inova\u00e7\u00e3o, desenvolvemos produtos e solu\u00e7\u00f5es que reduzem o atrito, agora intensificamos isso, n\u00e3o apenas para reduzi-lo, mas lutamos ativamente contra o atrito para mover o mundo adiante e contando a hist\u00f3ria sobre a diferen\u00e7a que fazemos\u201d, diz Rickard Gustafson, presidente e CEO.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1439\" data-id=\"13859\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo.jpg\" alt=\"\" class=\"wp-image-13859\" srcset=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo.jpg 1000w, https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo-768x1105.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo-s-l1600-e1740670789828.webp\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"752\" data-id=\"13858\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo-s-l1600-e1740670789828.webp\" alt=\"\" class=\"wp-image-13858\" srcset=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo-s-l1600-e1740670789828.webp 1008w, https:\/\/balconistasa.com\/wp-content\/uploads\/2025\/02\/skf-antigo-s-l1600-e1740670789828-768x573.webp 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">A hist\u00f3ria da SKF permeia a ind\u00fastria por mais de 100 anos, movimentando desde carruagens at\u00e9 espa\u00e7onaves<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por mais de 100 anos, a SKF &eacute; reconhecida como l&iacute;der em produtos e solu&ccedil;&otilde;es que reduzem o atrito. Agora, a empresa est&aacute; intensificando seus esfor&ccedil;os,&nbsp;n&atilde;o apenas reduzindo o atrito, mas lutando contra ele para mover o mundo adiante.&nbsp;O objetivo &eacute; tornar a ind&uacute;stria mais inteligente, mais competitiva e mais eficiente em termos de energia, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13894,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,87],"tags":[69,858,485,211],"class_list":["post-13867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","category-em-pauta","tag-autopecas","tag-marca","tag-rolamentos","tag-skf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKF renova sua identidade como marca - Balconista<\/title>\n<meta name=\"description\" content=\"A SKF est\u00e1 fazendo mudan\u00e7as sutis, mas significativas, em sua marca, ajudando o grupo a se destacar ainda mais na ind\u00fastria,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=13867\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKF renova sua identidade como marca - 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