{"id":1474,"date":"2016-11-11T18:59:45","date_gmt":"2016-11-11T18:59:45","guid":{"rendered":"http:\/\/balconistasa.com\/?p=1474"},"modified":"2016-11-11T18:59:45","modified_gmt":"2016-11-11T18:59:45","slug":"o-que-o-consumidor-quer","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=1474","title":{"rendered":"O que o consumidor quer?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A mente do consumidor \u00e9 a principal advers\u00e1ria do vendedor. Por estar sempre mudando \u00e9 dif\u00edcil agrad\u00e1-la e saber o que ela mais quer. No entanto, para Joseph Pine, escritor e consultor, basta saber qual \u00e9 a ess\u00eancia do desejo do cliente. Assim, \u00e9 poss\u00edvel oferecer exatamente o que ele busca.<br \/>\n<\/span><\/p>\n<p>Como balconista, entretanto, \u00e9 preciso mais do que saber o desejo do consumidor, j\u00e1 que, muitas vezes, <a href=\"http:\/\/balconistasa.com\/2016\/02\/24\/o-que-fazer-com-um-cliente-em-duvida\/\">ele tamb\u00e9m n\u00e3o sabe o que quer<\/a>.<br \/>\nAssim, o vendedor de autope\u00e7as pode ter uma grande carta na manga: o conhecimento. Nesses casos, em que o cliente tem d\u00favida sobre a solu\u00e7\u00e3o adequada para o seu carro, s\u00f3 o balconista pode apresentar as pe\u00e7as e os benef\u00edcios trazidos por elas.<\/p>\n<p>Veja palestra com o consultor, mas n\u00e3o deixe de conferir outros conte\u00fados sobre <a href=\"http:\/\/balconistasa.com\/category\/negocios\">t\u00e9cnicas de vendas<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Joseph Pine: What consumers want\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2RD0OZCyJCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em palestra, consultor e escritor fala sobre a ess\u00eancia do desejo do consumidor<\/p>\n","protected":false},"author":1,"featured_media":1818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[54,78],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-negocios","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que o consumidor quer? 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