{"id":1495,"date":"2017-02-01T18:44:20","date_gmt":"2017-02-01T18:44:20","guid":{"rendered":"http:\/\/balconistasa.com\/?p=1495"},"modified":"2017-02-01T18:44:20","modified_gmt":"2017-02-01T18:44:20","slug":"o-mercado-se-transforma","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=1495","title":{"rendered":"O mercado se transforma"},"content":{"rendered":"

Carros h\u00edbridos, c\u00e2meras no lugar do retrovisor, lojas que entregam seus produtos via drone. N\u00e3o \u00e9 de hoje que vemos grandes transforma\u00e7\u00f5es no setor, n\u00e3o s\u00f3 do lado de quem produz, como, principalmente, por parte de quem consome. Essa mudan\u00e7a deve come\u00e7ar a chegar agora nas concession\u00e1rias.<\/span>
\n<\/span>
\n<\/span>Para Danton Velloso, CEO da Leadworks, que \u00e9 uma empresa especializada em vendas em ambiente digital, as revendas devem passar a ser ponto de distribui\u00e7\u00e3o e presta\u00e7\u00e3o de servi\u00e7os, com estrutura mais enxusta e, imagina s\u00f3, sem estoque pr\u00f3prio.<\/span><\/p>\n

\"\"<\/a>
\n<\/span>
\n<\/span>A Hyundai, por exemplo, j\u00e1 come\u00e7ou a fazer testes na Inglaterra, onde a venda passa a ser completamente digital. Se a compra for \u00e0 vista, o cliente recebe o carro em casa, com todo o atendimento necess\u00e1rio. Para Velloso, a crise \u00e9 a hora de fazer justamente isso: sair da zona de conforto para buscar novas f\u00f3rmulas. <\/span>
\n<\/span>
\n<\/span>\u201cH\u00e1 montadoras sacrificando margens com promo\u00e7\u00f5es quando, na verdade, o cliente n\u00e3o se orienta mais s\u00f3 por isso\u201d, aponta, destacando a necessidade de gerar valor, n\u00e3o apenas de diminuir pre\u00e7os.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mudan\u00e7a de estrat\u00e9gia deve atingir tamb\u00e9m as concession\u00e1rias<\/p>\n","protected":false},"author":1,"featured_media":1500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[141,54],"class_list":["post-1495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-mercado","tag-negocios"],"yoast_head":"\nO mercado se transforma - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=1495\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O mercado se transforma - Balconista\" \/>\n<meta property=\"og:description\" content=\"Mudan\u00e7a de estrat\u00e9gia deve atingir tamb\u00e9m as concession\u00e1rias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=1495\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-01T18:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"O mercado se transforma\",\"datePublished\":\"2017-02-01T18:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495\"},\"wordCount\":192,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/balconista-fevereiro-site-o-mercado.png\",\"keywords\":[\"mercado\",\"neg\u00f3cios\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495\",\"name\":\"O mercado se transforma - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/balconista-fevereiro-site-o-mercado.png\",\"datePublished\":\"2017-02-01T18:44:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=1495\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/balconista-fevereiro-site-o-mercado.png\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/balconista-fevereiro-site-o-mercado.png\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=1495#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O mercado se transforma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O mercado se transforma - Balconista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=1495","og_locale":"pt_BR","og_type":"article","og_title":"O mercado se transforma - Balconista","og_description":"Mudan\u00e7a de estrat\u00e9gia deve atingir tamb\u00e9m as concession\u00e1rias","og_url":"https:\/\/balconistasa.com\/?p=1495","og_site_name":"Balconista","article_published_time":"2017-02-01T18:44:20+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","type":"image\/png"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=1495#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=1495"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"O mercado se transforma","datePublished":"2017-02-01T18:44:20+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=1495"},"wordCount":192,"image":{"@id":"https:\/\/balconistasa.com\/?p=1495#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","keywords":["mercado","neg\u00f3cios"],"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=1495","url":"https:\/\/balconistasa.com\/?p=1495","name":"O mercado se transforma - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=1495#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=1495#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","datePublished":"2017-02-01T18:44:20+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=1495#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=1495"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=1495#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=1495#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"O mercado se transforma"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/02\/balconista-fevereiro-site-o-mercado.png","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/1495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1495"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/1495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}