{"id":1725,"date":"2017-03-22T16:29:19","date_gmt":"2017-03-22T16:29:19","guid":{"rendered":"http:\/\/balconistasa.com\/?p=1725"},"modified":"2017-03-22T16:29:19","modified_gmt":"2017-03-22T16:29:19","slug":"quem-e-mais-rigoroso-na-hora-da-compra","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=1725","title":{"rendered":"Quem \u00e9 mais rigoroso na hora da compra?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ao entrar em uma concession\u00e1ria a d\u00favida \u00e9 sempre a mesma: qual modelo levar?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O consumidor brasileiro, mesmo reconhecendo o dif\u00edcil momento econ\u00f4mico que o pa\u00eds vive, n\u00e3o abre m\u00e3o de um investimento automotivo. De acordo com a associa\u00e7\u00e3o de fabricantes (Anfavea), em janeiro de 2017 j\u00e1 foi poss\u00edvel diagnosticar um crescimento de 17,1% na venda de ve\u00edculos leves. No entanto, mesmo com este resultado, a grande procura do p\u00fablico ainda s\u00e3o os seminovos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com um estudo da Harris Interactive, tanto homens quanto mulheres procuram atualmente modelos mais baratos e econ\u00f4micos. A busca por ve\u00edculos desse tipo dispara como a prefer\u00eancia do p\u00fablico em 76%, enquanto os novos se mant\u00e9m em apenas 26%. A forte desvaloriza\u00e7\u00e3o dos autom\u00f3veis nos seus primeiros anos de uso revela para o p\u00fablico um grande empecilho na hora de investir nesse segmento, j\u00e1 que o mercado oferece carros j\u00e1 lan\u00e7ados com caracter\u00edsticas semelhantes em valores bem mais acess\u00edveis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A vis\u00e3o masculina e feminina pode apresentar semelhan\u00e7as ao selecionar um autom\u00f3vel por valores econ\u00f4micos, mas quando se trata de caracter\u00edsticas f\u00edsicas ambas tomam rumos completamente diferentes. A pesquisa realizada pela Harris comprovou que as mulheres se atentam muito mais no conforto que o ve\u00edculo pode lhes proporcionar, enquanto os homens analisam a reputa\u00e7\u00e3o da marca e quesitos mec\u00e2nicos. Confira alguns dados que evidenciam a prefer\u00eancia e crit\u00e9rios de cada p\u00fablico: <\/span><\/p>\n<p><strong>Equipamentos com controle de voz (Harris Interactive)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">41% homens preferem <\/span><\/p>\n<p><span style=\"font-weight: 400;\">32% mulheres preferem <\/span><\/p>\n<p><strong>Bluetooth\/ Conectividade (Harris Interactive)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">48% homens preferem <\/span><\/p>\n<p><span style=\"font-weight: 400;\">37% mulheres preferem <\/span><\/p>\n<p><strong>Som (Harris Interactive)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">44% Homens <\/span><\/p>\n<p><span style=\"font-weight: 400;\">33% Mulheres <\/span><\/p>\n<p><strong>Sistema para aux\u00edlio de estacionamento (Harris Interactive)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">30% Mulheres <\/span><\/p>\n<p><span style=\"font-weight: 400;\">20% Homens <\/span><\/p>\n<p><strong>Mulheres tem 70% de influ\u00eancia sobre a escolha dos carros de seus maridos (pesquisa General Motors) <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ao entrar em uma concession&aacute;ria a d&uacute;vida &eacute; sempre a mesma: qual modelo levar? O consumidor brasileiro, mesmo reconhecendo o dif&iacute;cil momento econ&ocirc;mico que o pa&iacute;s vive, n&atilde;o abre m&atilde;o de um investimento automotivo. De acordo com a associa&ccedil;&atilde;o de fabricantes (Anfavea), em janeiro de 2017 j&aacute; foi poss&iacute;vel diagnosticar um crescimento de 17,1% na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[168,169,141,170,79,171],"class_list":["post-1725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-consumidor-brasileiro","tag-homem","tag-mercado","tag-mulher","tag-pesquisa","tag-setor-automotivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quem \u00e9 mais rigoroso na hora da compra? - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=1725\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quem \u00e9 mais rigoroso na hora da compra? - Balconista\" \/>\n<meta property=\"og:description\" content=\"Ao entrar em uma concession&aacute;ria a d&uacute;vida &eacute; sempre a mesma: qual modelo levar? 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