{"id":1874,"date":"2017-04-05T16:31:53","date_gmt":"2017-04-05T16:31:53","guid":{"rendered":"http:\/\/balconistasa.com\/?p=1874"},"modified":"2017-04-05T16:31:53","modified_gmt":"2017-04-05T16:31:53","slug":"discos-fremax-no-1-de-2016","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=1874","title":{"rendered":"Discos Fremax: N\u00ba 1 de 2016"},"content":{"rendered":"
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No movimentado mercado das oficinas meca\u0302nicas independente, milhares de deciso\u0303es de clientes e meca\u0302nicos sa\u0303o feitas diariamente. Essas escolhas levam em considerac\u0327a\u0303o os produtos que sera\u0303o usados para suprir determinada care\u0302ncia do vei\u0301culo. Para o reparador, por exemplo, e\u0301 o momento de resolver o problema do seu cliente.<\/p>\n

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Ser lembrado durante esse momento crucial da venda e\u0301 a prova de que uma marca pode, finalmente, ser reconhecida como \u201csino\u0302nimo de categoria\u201d. E foi justamente isso que aconteceu com a Fremax, que ha\u0301 30 anos fabrica autopec\u0327as premium para o segmento de freios, reconhecidas pela qualidade e seguranc\u0327a nos mercados automotivos mais exigentes do mundo.<\/p>\n

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Desde 2006 a Central de Intelige\u0302ncia Automotiva (CINAU) realiza de forma ininterrupta a pesquisa \u201cMarcas Preferidas\u201d, que, como o pro\u0301prio nome diz, oferece um panorama do mercado de reposic\u0327a\u0303o independente. O estudo no ano de 2016 foi feito no me\u0302s de novembro, e teve cerca de 1255 participac\u0327o\u0303es de toda rede de reparadores auto\u0302nomos do pai\u0301s. O resultado? A Fremax alcanc\u0327ou o 1o lugar na categoria Discos de Freios em duas dimenso\u0303es – Share of Mind e Share of Market.<\/p>\n

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A primeira – em que a Fremax atingiu 30,4 pontos – reflete qual marca e\u0301 a mais lembrada em uma categoria especi\u0301fica de produto, ou seja, reflete a intenc\u0327a\u0303o de compra. Ja\u0301 a segunda, demonstra qual fabricante, de fato, e\u0301 a mais vendida. Nessa u\u0301ltima divisa\u0303o a marca somou 32,1 pontos. A pontuac\u0327a\u0303o, vale lembrar, e\u0301 feita por meio do questiona\u0301rio aplicado aos profissionais do setor que participaram da consulta feita pelo CINAU. Assim, os nu\u0301meros mostram que o investimento em inovac\u0327a\u0303o e tecnologia trouxeram resultados e posicionaram a Fremax como li\u0301der do segmento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

No movimentado mercado das oficinas mecânicas independente, milhares de decisões de clientes e mecânicos são feitas diariamente. Essas escolhas levam em consideração os produtos que serão usados para suprir determinada carência do veículo. Para o reparador, por exemplo, é o momento de resolver o problema do seu cliente. Ser lembrado durante esse momento crucial da […]<\/p>\n","protected":false},"author":1,"featured_media":1875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[69,188,114,189],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","tag-autopecas","tag-discos","tag-freios","tag-fremax"],"yoast_head":"\nDiscos Fremax: N\u00ba 1 de 2016 - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=1874\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discos Fremax: N\u00ba 1 de 2016 - Balconista\" \/>\n<meta property=\"og:description\" content=\"No movimentado mercado das oficinas mecânicas independente, milhares de decisões de clientes e mecânicos são feitas diariamente. 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