{"id":2064,"date":"2017-05-17T17:07:03","date_gmt":"2017-05-17T17:07:03","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2064"},"modified":"2017-05-17T17:07:03","modified_gmt":"2017-05-17T17:07:03","slug":"bidu-diana-e-fritzz-os-caes-inteligentes-da-tecfil","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2064","title":{"rendered":"Bidu, Diana e Fritzz, os c\u00e3es inteligentes da TECFIL"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A comunica\u00e7\u00e3o da Tecfil ganhou refor\u00e7o: tr\u00eas mascotes, que estar\u00e3o nas principais m\u00eddias da Tecfil. Inspirados em personagens reais \u2013 inclusive com os mesmos nomes -, Bidu, Diana e Fritzz s\u00e3o cachorros muito inteligentes que vivem na cidade de Restinga S\u00eaca, no Rio Grande do Sul. Adestrados pelo dono, <\/span><span style=\"font-weight: 400;\">Ernesto Schwert,<\/span><span style=\"font-weight: 400;\"> que \u00e9 mec\u00e2nico, eles o ajudam a pegar ferramentas e produtos durante o expediente em sua oficina. Como um bom profissional, o mec\u00e2nico n\u00e3o abre m\u00e3o de qualidade e sempre usou os filtros Tecfil no conserto dos carros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com Simone, ser mec\u00e2nico atuante h\u00e1 55 anos, carism\u00e1tico, usar os produtos da empresa espontaneamente e ter cachorros &#8211; que al\u00e9m de interagirem com ele na oficina, ainda s\u00e3o fieis e t\u00eam o carisma do p\u00fablico &#8211; foram fatores reais agregados no desenvolvimento dos mascotes. \u201cS\u00e3o associa\u00e7\u00f5es que queremos: a empatia, o reconhecimento e a fidelidade das pessoas em rela\u00e7\u00e3o a nossa marca\u201d, afirma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Familiarizados com o ambiente, os c\u00e3es auxiliam o mec\u00e2nico buscando martelos, caixas com filtros, chaves de fenda e at\u00e9 ligam motor. \u201cEles j\u00e1 s\u00e3o conhecidos dos brasileiros, j\u00e1 foram em v\u00e1rios programas de tv, acreditamos que as pessoas logo se identificar\u00e3o com eles na nossa comunica\u00e7\u00e3o e o di\u00e1logo ocorrer\u00e1 com naturalidade e clareza\u201d, diz a supervisora. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O objetivo da cria\u00e7\u00e3o dos mascotes \u00e9 ter representantes visuais para a empresa, que crie um<\/span><span style=\"font-weight: 400;\"> v\u00ednculo emocional com o p\u00fablico e, por consequ\u00eancia, facilite a absor\u00e7\u00e3o das ideias e valores transmitidos. Essa ferramenta de marketing \u00e9 uma das estrat\u00e9gias para refor\u00e7ar a marca no mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais sobre a hist\u00f3rias dos c\u00e3es mec\u00e2nicos da TECFIL? Acesse w<\/span><span style=\"font-weight: 400;\">ww.novasembalagenstecfil.com.br e confira o v\u00eddeo promocional:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;TUDO QUE FAZEMOS COM AMOR, TRAZ GRANDES RESULTADOS.&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/k1cFCAFS0FY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A comunica&ccedil;&atilde;o da Tecfil ganhou refor&ccedil;o: tr&ecirc;s mascotes, que estar&atilde;o nas principais m&iacute;dias da Tecfil. Inspirados em personagens reais &ndash; inclusive com os mesmos nomes -, Bidu, Diana e Fritzz s&atilde;o cachorros muito inteligentes que vivem na cidade de Restinga S&ecirc;ca, no Rio Grande do Sul. Adestrados pelo dono, Ernesto Schwert, que &eacute; mec&acirc;nico, eles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[260,261,262,263,131],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-cachorros-inteligentes","tag-ernesto-schwert","tag-mecanico","tag-nova-campanha","tag-tecfil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bidu, Diana e Fritzz, os c\u00e3es inteligentes da TECFIL - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=2064\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bidu, Diana e Fritzz, os c\u00e3es inteligentes da TECFIL - Balconista\" \/>\n<meta property=\"og:description\" content=\"A comunica&ccedil;&atilde;o da Tecfil ganhou refor&ccedil;o: tr&ecirc;s mascotes, que estar&atilde;o nas principais m&iacute;dias da Tecfil. Inspirados em personagens reais &ndash; inclusive com os mesmos nomes -, Bidu, Diana e Fritzz s&atilde;o cachorros muito inteligentes que vivem na cidade de Restinga S&ecirc;ca, no Rio Grande do Sul. 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