{"id":2213,"date":"2017-06-20T20:55:58","date_gmt":"2017-06-20T20:55:58","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2213"},"modified":"2017-06-20T20:55:58","modified_gmt":"2017-06-20T20:55:58","slug":"a-importancia-do-big-data-nas-montadoras","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2213","title":{"rendered":"A import\u00e2ncia do Big Data nas montadoras"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Com um mundo cada vez mais tecnol\u00f3gico, as montadoras de autom\u00f3veis precisam caminhar no mesmo ritmo do progresso para n\u00e3o enfrentar obst\u00e1culos no futuro. Ferramenta cada vez mais utilizada no meio digital, o Big Data &#8211; ci\u00eancia feita a partir das megabases de dados dispon\u00edveis na internet &#8211; \u00e9 fundamental para a sobreviv\u00eancia das ind\u00fastrias do setor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O setor automotivo costuma usar o Big Data para saber a performance de seus carros, analisando o tipo de terreno que alguns ve\u00edculos s\u00e3o mais utilizados, as condi\u00e7\u00f5es do tempo, a velocidade m\u00e9dia, status dos pneus, entre outros fatores presentes na conectividade dos carros. S\u00f3 que esse tipo de tecnologia n\u00e3o \u00e9 aproveitado por muitas montadoras em sua cadeia produtiva, o que pode ser perigoso para o futuro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O uso do Big Data na \u00e1rea de produ\u00e7\u00e3o ajuda a antecipar as tend\u00eancias do mercado, informando ao fabricante tudo o que pode agradar o consumidor, desde o tipo de ve\u00edculo que \u00e9 mais desejado por um comprador at\u00e9 o modelo de neg\u00f3cios mais adequado em uma certa regi\u00e3o do pa\u00eds.<\/span><\/p>\n<h5>A GM preferiu esquecer o p\u00fablico em massa para criar perfis detalhados de consumidores<\/h5>\n<p><span style=\"font-weight: 400;\">Quem usa essa tecnologia de maneira bem ampla \u00e9 a General Motors. Um dos exemplos \u00e9 o marketing personalizado da montadora sediada em Detroit, nos Estados Unidos. Com um montante de 2 bilh\u00f5es de d\u00f3lares na \u00e1rea de propaganda, a GM preferiu esquecer o p\u00fablico em massa para criar perfis detalhados de consumidores com a ajuda do Big Data, um jeito bem lucrativo para aproveitar essa inova\u00e7\u00e3o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferramenta digital ajuda o setor automotivo em diversas vertentes<\/p>\n","protected":false},"author":1,"featured_media":2214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[318,319,221,111],"class_list":["post-2213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-big-data","tag-industria","tag-montadoras","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia do Big Data nas montadoras - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=2213\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia do Big Data nas montadoras - 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