{"id":2306,"date":"2017-07-14T22:42:56","date_gmt":"2017-07-14T22:42:56","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2306"},"modified":"2017-07-14T22:42:56","modified_gmt":"2017-07-14T22:42:56","slug":"varejo-precisa-ter-cuidado-na-hora-do-desconto","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2306","title":{"rendered":"Varejo precisa ter cuidado na hora do desconto"},"content":{"rendered":"<p>Muitos varejistas apostam nos descontos para conseguir chamar a aten\u00e7\u00e3o do p\u00fablico e alcan\u00e7ar mais vendas. S\u00f3 que esta a\u00e7\u00e3o costuma ter um efeito negativo a longo prazo. A consultoria Kantar Worldpanel indica que durante uma promo\u00e7\u00e3o h\u00e1 uma alta de at\u00e9 32%, mas ap\u00f3s o encerramento desse per\u00edodo o volume retrocede em 80% do patamar inicial.<\/p>\n<p>Os especialistas afirmam que isso se deve porque o consumidor apenas antecipa a compra, principalmente se o desconto for semanal ou quinzenal. O n\u00edvel de consumo desses produtos n\u00e3o \u00e9 aumentado, por isso que o varejo acaba tendo um preju\u00edzo com o passar dos dias.<\/p>\n<h5>O melhor para o varejista \u00e9 aproveitar as promo\u00e7\u00f5es para fidelizar a clientela.<\/h5>\n<p><span style=\"font-weight: 400;\">O planejamento \u00e9 focado no curto prazo, mas isso acaba sendo uma esp\u00e9cie de um \u201cfalso lucro\u201d, j\u00e1 que depois o comerciante percebe que n\u00e3o ganhou nada ou teve um aumento muito insignificante. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O melhor para o varejista \u00e9 aproveitar as promo\u00e7\u00f5es para fidelizar a clientela. Esse tipo de a\u00e7\u00e3o a longo prazo acaba criando uma conex\u00e3o mais intensa com o consumidor, que ir\u00e1 preferir continuar consumindo naquela loja por ter uma esp\u00e9cie de lealdade criada atrav\u00e9s desses descontos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1870\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/galeriaborracha1-1.png\" alt=\"\" width=\"1800\" height=\"1200\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A longo prazo, pre\u00e7o promocional costuma ter um efeito negativo para o lojista. <\/p>\n","protected":false},"author":1,"featured_media":2304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[341,342,141,343],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-desconto","tag-lucro","tag-mercado","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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