{"id":2660,"date":"2017-10-25T18:26:30","date_gmt":"2017-10-25T18:26:30","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2660"},"modified":"2017-10-25T18:26:30","modified_gmt":"2017-10-25T18:26:30","slug":"novas-embalagens-tecfil","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2660","title":{"rendered":"Novas embalagens TECFIL"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O segredo do sucesso de empresas com muitos anos de mercado \u00e9 saber se modernizar e acompanhar tend\u00eancias. A Tecfil chega aos 64 anos de exist\u00eancia l\u00edder no mercado e sem medo de mudar. Dessa vez, s\u00e3o as embalagens dos produtos da Tecfil e VOX que foram atualizadas e lan\u00e7adas com exclusividade na AUTOMEC. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSempre que julgamos necess\u00e1rio realizamos mudan\u00e7as para melhorar processos e resultados. Fizemos uma grande altera\u00e7\u00e3o nos nossos materiais de comunica\u00e7\u00e3o e a \u00faltima fase foram as embalagens, que agora tamb\u00e9m est\u00e3o com a nova identidade\u201d, explica Simone Minhoto, Supervisora de Marketing da Tecfil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte da estrat\u00e9gia de inova\u00e7\u00e3o, no novo layout a ic\u00f4nica \u201conda\u201d foi deixada em segundo plano, mas a cor amarela, j\u00e1 gravada na mente dos consumidores, foi mantida para n\u00e3o se perder a refer\u00eancia. O resultado foi uma embalagem moderna, clean e com informa\u00e7\u00f5es e fotos dos produtos mais harmoniosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A empresa tamb\u00e9m aproveita para fazer pequenos ajustes: a gramatura do papel das embalagens aumentou, para ampliar a resist\u00eancia. \u201cO produto fica ainda mais protegido e evita poss\u00edveis danos no transporte ou manuseio\u201d, diz a supervisora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A embalagem do filtro GI, al\u00e9m de todas as mudan\u00e7as, ainda ganha novo formato para se diferenciar dos concorrentes. \u201cSabemos da import\u00e2ncia da embalagem como um diferencial competitivo, como ela pode influenciar na hora da compra e interferir na conquista de mercados. Por isso investimos nela\u201d, conta Simone. \u201cNosso objetivo \u00e9 deix\u00e1-las cada vez mais atrativas ao consumidor no ponto de venda\u201d, completa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca chega aos 64 anos e apresenta suas novas embalagens<\/p>\n","protected":false},"author":1,"featured_media":2661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[212,434,131],"class_list":["post-2660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas","tag-automec","tag-embalagens","tag-tecfil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novas embalagens TECFIL - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=2660\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novas embalagens TECFIL - Balconista\" \/>\n<meta property=\"og:description\" content=\"Marca chega aos 64 anos e apresenta suas novas embalagens\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=2660\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T18:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"Novas embalagens TECFIL\",\"datePublished\":\"2017-10-25T18:26:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660\"},\"wordCount\":271,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/destaque-tecfil.jpg\",\"keywords\":[\"Automec\",\"embalagens\",\"tecfil\"],\"articleSection\":[\"Autope\u00e7as\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660\",\"name\":\"Novas embalagens TECFIL - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/destaque-tecfil.jpg\",\"datePublished\":\"2017-10-25T18:26:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=2660\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/destaque-tecfil.jpg\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/destaque-tecfil.jpg\",\"width\":2000,\"height\":1206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=2660#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novas embalagens TECFIL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novas embalagens TECFIL - Balconista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=2660","og_locale":"pt_BR","og_type":"article","og_title":"Novas embalagens TECFIL - Balconista","og_description":"Marca chega aos 64 anos e apresenta suas novas embalagens","og_url":"https:\/\/balconistasa.com\/?p=2660","og_site_name":"Balconista","article_published_time":"2017-10-25T18:26:30+00:00","og_image":[{"width":2000,"height":1206,"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=2660#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=2660"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"Novas embalagens TECFIL","datePublished":"2017-10-25T18:26:30+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=2660"},"wordCount":271,"image":{"@id":"https:\/\/balconistasa.com\/?p=2660#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","keywords":["Automec","embalagens","tecfil"],"articleSection":["Autope\u00e7as"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=2660","url":"https:\/\/balconistasa.com\/?p=2660","name":"Novas embalagens TECFIL - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=2660#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=2660#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","datePublished":"2017-10-25T18:26:30+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=2660#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=2660"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=2660#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","width":2000,"height":1206},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=2660#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"Novas embalagens TECFIL"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2017\/10\/destaque-tecfil.jpg","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/2660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2660"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/2660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/2661"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}