{"id":2726,"date":"2017-11-06T15:05:04","date_gmt":"2017-11-06T15:05:04","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2726"},"modified":"2017-11-06T15:05:04","modified_gmt":"2017-11-06T15:05:04","slug":"aplicadores-sao-protagonistas-da-nova-campanha-da-bosch","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2726","title":{"rendered":"Aplicadores s\u00e3o protagonistas da nova campanha da Bosch"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A divis\u00e3o <\/span><i><span style=\"font-weight: 400;\">Automotive Aftermarket<\/span><\/i><span style=\"font-weight: 400;\"> da Bosch apresentou recentemente sua nova campanha &#8220;Com Bosch eu me garanto&#8221;. Agora, o principal objetivo \u00e9 continuar valorizando a rela\u00e7\u00e3o entre marca, mec\u00e2nicos e balconistas, estreitando o di\u00e1logo com os profissionais da cadeia de repara\u00e7\u00e3o &#8211; varejistas, distribuidores de autope\u00e7as e clientes finais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A nova campanha, lan\u00e7ada oficialmente durante a 13\u00aa edi\u00e7\u00e3o da Automec, afirma o papel decisivo do mec\u00e2nico e do balconista na escolha do produto a ser aplicado nos ve\u00edculos. Assim, tornar esses profissionais em protagonistas \u00e9 uma forma de reconhecimento pelo trabalho que desempenham. &#8220;Paralelamente, tamb\u00e9m \u00e9 uma forma de refor\u00e7ar o compromisso de tradi\u00e7\u00e3o, credibilidade e qualidade que existe entre a Bosch e as oficinas&#8221;, afirma a empresa em comunicado oficial.<\/span><\/p>\n<h5>V\u00eddeos informativos sobre as linhas de produtos da empresa, al\u00e9m de conte\u00fados t\u00e9cnicos e did\u00e1ticos com foco na instala\u00e7\u00e3o correta de componentes<\/h5>\n<p><span style=\"font-weight: 400;\">Para dar m\u00e1ximo destaque ao dia a dia dos profissionais, a nova a\u00e7\u00e3o ser\u00e1 realizada tanto em m\u00eddias <\/span><i><span style=\"font-weight: 400;\">offline <\/span><\/i><span style=\"font-weight: 400;\">quanto <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. \u00a0Para dar vida \u00e0 campanha, a Bosch procurou contar experi\u00eancias reais que fazem os aplicadores permanecerem fi\u00e9is \u00e0 marca. Os resultados s\u00e3o pe\u00e7as de marketing e v\u00eddeos com narrativas que faz com que a Bosch continue trabalhando para ser a parceira preferencial das oficinas, oferecendo solu\u00e7\u00f5es integradas dentro do conceito \u201c<\/span><i><span style=\"font-weight: 400;\">Parts, Bytes &amp; Service<\/span><\/i><span style=\"font-weight: 400;\">\u201d (Pe\u00e7as, Equipamentos e Servi\u00e7os) para os segmentos de leves, pesados e duas rodas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nessa estrat\u00e9gia de comunica\u00e7\u00e3o, as redes sociais t\u00eam grande impacto. \u00c9 por meio delas que a <\/span><span style=\"font-weight: 400;\">divis\u00e3o <\/span><i><span style=\"font-weight: 400;\">Automotive Aftermarket <\/span><\/i><span style=\"font-weight: 400;\">vai compartilhar seu <\/span><i><span style=\"font-weight: 400;\">know-how<\/span><\/i><span style=\"font-weight: 400;\"> e informa\u00e7\u00f5es sobre repara\u00e7\u00e3o automotiva, novas tecnologias e tend\u00eancias com os consumidores, clientes, profissionais, admiradores da marca e interessados no universo da mobilidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea, balconista, pode acompanhar mais do trabalho da Bosch no rec\u00e9m lan\u00e7ado canal da marca no Youtube, o \u00a0\u201cAutope\u00e7as Bosch\u201d. L\u00e1 est\u00e3o v\u00eddeos informativos sobre as linhas de produtos da empresa, al\u00e9m de conte\u00fados t\u00e9cnicos e did\u00e1ticos com foco na instala\u00e7\u00e3o correta de componentes. Fora isso, a empresa tem no Facebook, desde 2011, a fanpage \u201cPor Dentro do Carro\u201d, que neste ano ganhou nova identidade visual e passou a ser \u201cBosch &#8211; Por Dentro do Carro\u201d, seguindo o atual padr\u00e3o mundial da marca.<\/span><\/p>\n<p><strong>Confira um v\u00eddeo da Bosch explicando como instalar velas de igni\u00e7\u00e3o:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Como instalar: Velas de Igni\u00e7\u00e3o Bosch\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pXywRaAOvUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principal objetivo \u00e9 continuar valorizando a rela\u00e7\u00e3o entre marca, mec\u00e2nicos e balconistas.<\/p>\n","protected":false},"author":1,"featured_media":2727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[57,137],"class_list":["post-2726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-balconista","tag-bosch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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