{"id":2780,"date":"2017-11-22T20:02:17","date_gmt":"2017-11-22T20:02:17","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2780"},"modified":"2017-11-22T20:02:17","modified_gmt":"2017-11-22T20:02:17","slug":"45-anos-de-balcao","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2780","title":{"rendered":"45 anos de balc\u00e3o"},"content":{"rendered":"

A Zona Norte de S\u00e3o Paulo \u00e9 uma regi\u00e3o conhecida pelo intenso tr\u00e1fego de caminh\u00f5es em suas ruas. \u00a0Por l\u00e1 os pesados prevalecem gra\u00e7as \u00e0s diversas transportadoras e o Terminal de Cargas que se localizam na \u00e1rea. Quando os caminhoneiros t\u00eam qualquer tipo de problema, a Mercevolks, no Parque Novo Mundo, \u00e9 o lugar mais indicado para solucionar os contratempos desse tipo de ve\u00edculo. Chegando no estabelecimento os clientes se deparam com o simp\u00e1tico Jos\u00e9 Carlos Morais, de 65 anos, sempre disposto a atender bem, isso desde 1972, quando a loja foi fundada por ele.<\/span><\/p>\n

Jos\u00e9 Carlos come\u00e7ou na profiss\u00e3o de balconista sem conhecimento da \u00e1rea, gra\u00e7as ao seu pai, Nuno Morais, que o colocou para trabalhar. \u201cAprendi na marra. N\u00e3o sabia nada, mas fui pegando o jeito. Meu pai tinha um amigo que era dono de autope\u00e7as, ent\u00e3o eu fiz um est\u00e1gio com ele por uns tr\u00eas meses, aproximadamente. Decorando o nome das pe\u00e7as e tudo mais. Era um lugar que atendia carros de passeio, mas os componentes s\u00e3o similares \u00e0 linha pesada\u201d, revela.<\/span><\/p>\n

O pai tamb\u00e9m foi o s\u00f3cio de Jos\u00e9 Carlos na hora de abrir a Mercevolks em setembro de 72. \u201cAbrimos a empresa juntos, at\u00e9 hoje ele t\u00e1 por aqui mesmo com 90 anos. D\u00e1 uma passada todo dia por volta do meio-dia aqui na loja. Ele vem dar uma distra\u00edda, uma conferida como o estabelecimento est\u00e1 indo\u201d, conta o balconista que tamb\u00e9m trabalha com a irm\u00e3. \u201cSempre foi um neg\u00f3cio bem familiar\u201d, afirma.<\/span><\/p>\n

\u201cPara ser balconista tem que ter aptid\u00e3o, gostar do ramo, porque tem que lidar com o p\u00fablico, ser am\u00e1vel e agrad\u00e1vel.\u201c<\/span><\/h5>\n

H\u00e1 45 anos no comando da Mercevolks, Zezinho, como \u00e9 conhecido pelos clientes mais pr\u00f3ximos, acumula muita experi\u00eancia no balc\u00e3o, mas sabe que a ind\u00fastria de caminh\u00f5es sempre vai se modernizando, e ele tem que acompanhar essas mudan\u00e7as. \u201cO dia a dia vai ensinando a gente. Todo dia sai um modelo novo de caminh\u00e3o. \u00c9 sempre um aprendizado\u201d, afirma.<\/span><\/p>\n

\u201cO caminh\u00e3o quando quebra ele n\u00e3o escolhe a pe\u00e7a. A frota de caminh\u00f5es \u00e9 muito nova, ent\u00e3o tem muito filtro, lona, pastilha de freio, pe\u00e7as de c\u00e2mbio, diferencial. Nessas vendo mais para o consumidor final mesmo, mas tamb\u00e9m tem oficina que compra da gente. O meu cliente encosta na mec\u00e2nica, a oficina pega as pe\u00e7as no nome dele e acabo faturando direto por eles terem confian\u00e7a no meu trabalho\u201d, explica.<\/span><\/p>\n

[tribulant_slideshow gallery_id=”39″]<\/p>\n

Ele tamb\u00e9m nos conta as hist\u00f3rias mais inesperadas na hora de garantir uma venda. \u201cUma vez tinha cara que me ligou e falou: \u2018Estou aqui depois do ped\u00e1gio na Fern\u00e3o Dias. Aceita cart\u00e3o? Traz a maquininha?\u2019 Ai eu mandei os equipamentos e os componentes. Chegando l\u00e1 a maquininha n\u00e3o funcionou. O cara quebrado na estrada, mec\u00e2nico esperando a pe\u00e7a. Mas n\u00e3o perdi a venda, botei f\u00e9 no cara. Ele n\u00e3o pagou no dia. Confiei nele, busquei o cara em Mairipor\u00e3 no dia seguinte e ele veio usar a m\u00e1quina aqui no balc\u00e3o\u201d, diz aos risos.<\/span><\/p>\n

Antes de irmos embora da Mercevolks, Jos\u00e9 Carlos nos revela como ele faz para estar 45 anos \u00e0 frente do balc\u00e3o. \u201cPara ser balconista tem que ter aptid\u00e3o, gostar do ramo, porque tem que lidar com o p\u00fablico, ser am\u00e1vel e agrad\u00e1vel. Tem que tratar o cliente sempre bem, por isso estamos no mercado desde 1972. Esse \u00e9 o nosso diferencial\u201d, finaliza o simp\u00e1tico Zezinho.<\/span><\/p>\n

Confira o expediente do Jos\u00e9 Carlos na Mercevolks<\/strong><\/p>\n

[rev_slider alias=”expediente-13″]<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde 1972, Jos\u00e9 Carlos est\u00e1 no comando da Mercevolks<\/p>\n","protected":false},"author":1,"featured_media":2788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[69,57,454,136,455,456,457,458,459],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balcao","tag-autopecas","tag-balconista","tag-caminhoes","tag-capa","tag-jose-carlos-morais","tag-linha-pesada","tag-mercevolks","tag-parque-novo-mundo","tag-zona-norte"],"yoast_head":"\n45 anos de balc\u00e3o - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=2780\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"45 anos de balc\u00e3o - 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