{"id":2932,"date":"2018-01-10T21:55:14","date_gmt":"2018-01-10T21:55:14","guid":{"rendered":"http:\/\/balconistasa.com\/?p=2932"},"modified":"2018-01-10T21:55:14","modified_gmt":"2018-01-10T21:55:14","slug":"5-etapas-para-alcancar-a-venda-ideal","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=2932","title":{"rendered":"5 etapas para alcan\u00e7ar a venda ideal"},"content":{"rendered":"

Estar atr\u00e1s de um balc\u00e3o nem sempre \u00e9 f\u00e1cil. Trabalhar diretamente com com\u00e9rcio envolve uma busca constante por formas eficazes de mostrar ao p\u00fablico o potencial de um produto. Entender como dialogar com o material em m\u00e3os e as necessidades de consumidores \u00e9 um dos passos essenciais para que o processo de venda se torne pr\u00f3spero. Todo o trajeto at\u00e9 este ponto pode ser resumido em 5 etapas, onde, por elas, um negociador \u00e9 capaz de envolver o seu p\u00fablico com os potenciais do material, e fideliz\u00e1-lo para futuras vendas.<\/span><\/p>\n

Etapa 1 – Prepara\u00e7\u00e3o<\/strong><\/p>\n

Antes de iniciar qualquer neg\u00f3cio \u00e9 necess\u00e1rio submeter-se a uma prepara\u00e7\u00e3o, entender de fato qual produto est\u00e1 vendendo. Em muitos casos inclusive, j\u00e1 existem no mercado materiais similares. Descubra os diferenciais do seu e saiba com quem estar\u00e1 competindo! Defina estrat\u00e9gias de venda e veja o perfil do p\u00fablico com quem negociar\u00e1.<\/span><\/p>\n

Etapa 2 – Confirme a prepara\u00e7\u00e3o<\/strong><\/p>\n

Embora tenha pensado todas as ideias acima, \u00e9 necess\u00e1rio ainda ter certeza absoluta de que est\u00e1 preparado para o trabalho. Por isso, verifique se a mercadoria em quest\u00e3o oferecer\u00e1 um benef\u00edcio claro ao cliente e coloque em pr\u00e1tica o \u201cSPIN Selling\u201d. A t\u00e9cnica consiste basicamente em 4 tipos de pergunta que podem ser feitas para reafirmar o seu rumo ao sucesso comercial: de situa\u00e7\u00e3o (entender o contexto da poss\u00edvel compra), de problema (entender o que est\u00e1 incomodando o cliente e evidenciar a resolu\u00e7\u00e3o disso), de implica\u00e7\u00e3o (desvendar as implica\u00e7\u00f5es da n\u00e3o resolu\u00e7\u00e3o do problema) e de necessidade (entender como a solu\u00e7\u00e3o se encaixa na necessidade apresentada).\"\"<\/span><\/p>\n

Etapa 3 – Apresente o produto<\/strong><\/p>\n

Essa \u00e9 a hora em que a a\u00e7\u00e3o acontece. Depois de se munir com todas as respostas para as indaga\u00e7\u00f5es apresentadas anteriormente, chegou o momento em que finalmente apresentar\u00e1 o produto. Para que tudo ocorra da melhor forma poss\u00edvel \u00e9 necess\u00e1rio atentar-se a pontos espec\u00edficos, como por exemplo a pr\u00e1tica da escuta: ou\u00e7a mais e fale menos, assim incentivar\u00e1 o comprador a \u201cse abrir\u201d. Mostre o valor do benef\u00edcio, e, por \u00faltimo, identifique obje\u00e7\u00f5es durante a fala do comprador, atente-se a pontos negativos apresentados por ele, e assim que o fizer basta assegur\u00e1-lo que os resolver\u00e1.<\/span><\/p>\n

Etapa 4 – Negocia\u00e7\u00e3o<\/strong><\/p>\n

No decorrer da abordagem essa hora chega naturalmente. Ap\u00f3s apresentar claramente o seu produto \u00e9 preciso ser claro e objetivo. Apresente a sua proposta final a partir do seu pre\u00e7o m\u00e1ximo e m\u00ednimo, e trabalhe na poss\u00edvel zona de conforto.<\/span><\/p>\n

N\u00e3o esque\u00e7a de contornar obje\u00e7\u00f5es!<\/span><\/p>\n

Etapa 5 – Fechamento<\/strong><\/p>\n

\"\"Chegou o momento de bater o martelo! Agora que apresentou todas as caracter\u00edsticas \u00e9 a hora de focar nos benef\u00edcios. Deixe claro o custo, e sua rela\u00e7\u00e3o com tais. Mantenha cartas na manga caso ele relute, e ofere\u00e7a uma concess\u00e3o que demonstre sua aten\u00e7\u00e3o ao interesse inicial da pessoa.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Descubra quais s\u00e3o os passos necess\u00e1rios para estruturar um neg\u00f3cio de sucesso<\/p>\n","protected":false},"author":1,"featured_media":2935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[502,102,342,503,504,505,78],"class_list":["post-2932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-aproveite","tag-dicas","tag-lucro","tag-negocio","tag-oportunidade","tag-tecnicas","tag-vendas"],"yoast_head":"\n5 etapas para alcan\u00e7ar a venda ideal - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=2932\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 etapas para alcan\u00e7ar a venda ideal - 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