{"id":3076,"date":"2018-03-29T19:02:54","date_gmt":"2018-03-29T19:02:54","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3076"},"modified":"2018-03-29T19:02:54","modified_gmt":"2018-03-29T19:02:54","slug":"mobile-alcanca-patamar-importante-no-varejo-online","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3076","title":{"rendered":"Mobile alcan\u00e7a patamar importante no varejo online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As vendas via app e web mobile est\u00e3o com um bom desempenho no Brasil. Os varejistas que apostaram nesse meio j\u00e1 t\u00eam 48% das transa\u00e7\u00f5es online realizadas em dispositivos m\u00f3veis. O estudo &#8220;An\u00e1lise do E-commerce no Mundo&#8221; traz os dados referentes ao \u00faltimo trimestre de 2017, coletados pela Criteo, empresa especialista em tecnologia para commerce marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para se ter ideia, no \u00faltimo trimestre de 2017, ocorre um aumento de 51% nas transa\u00e7\u00f5es feitas por celular em compara\u00e7\u00e3o ao ano anterior, os apps n\u00e3o foram contabilizados neste dado. J\u00e1 os pedidos por tablet e desktop tiveram quedas consider\u00e1veis de 43% e 13%, respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As grandes redes varejistas foram uma das categorias mais vendidas nesse ambiente, sem contar as que foram realizados por apps, com 36%. Outros setores de destaque foram: Cultura\/M\u00eddia (38%), Sa\u00fade\/Beleza (37%), Fashion\/Luxo (34%), Produtos para o lar (34%) e Computa\u00e7\u00e3o\/Tecnologia (25%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No \u00e2mbito da Am\u00e9rica Latina, os pedidos pelo desktop ainda est\u00e3o em vantagem, com 52%. As compras feitas pela web mobile atingem 29% e as que s\u00e3o finalizadas em aplicativos chegam a 19%. \u00a0Entre os dispositivos m\u00f3veis, os apps alcan\u00e7am os 40%. No mundo, esse tipo de transa\u00e7\u00e3o por esses softwares soma 46%, um aumento de 48% em rela\u00e7\u00e3o a 2016.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>48% das transa\u00e7\u00f5es s\u00e3o realizadas por dispositivos m\u00f3veis<\/p>\n","protected":false},"author":1,"featured_media":3077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[568,569,181,570,571],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-app","tag-comercio","tag-numeros","tag-vendas-online","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile alcan\u00e7a patamar importante no varejo online - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=3076\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile alcan\u00e7a patamar importante no varejo online - Balconista\" \/>\n<meta property=\"og:description\" content=\"48% das transa\u00e7\u00f5es s\u00e3o realizadas por dispositivos m\u00f3veis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=3076\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-29T19:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"Mobile alcan\u00e7a patamar importante no varejo online\",\"datePublished\":\"2018-03-29T19:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076\"},\"wordCount\":216,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/HEADER1.png\",\"keywords\":[\"app\",\"com\u00e9rcio\",\"n\u00fameros\",\"vendas online\",\"web\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076\",\"name\":\"Mobile alcan\u00e7a patamar importante no varejo online - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/HEADER1.png\",\"datePublished\":\"2018-03-29T19:02:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=3076\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/HEADER1.png\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/HEADER1.png\",\"width\":2000,\"height\":1206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3076#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile alcan\u00e7a patamar importante no varejo online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile alcan\u00e7a patamar importante no varejo online - Balconista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=3076","og_locale":"pt_BR","og_type":"article","og_title":"Mobile alcan\u00e7a patamar importante no varejo online - Balconista","og_description":"48% das transa\u00e7\u00f5es s\u00e3o realizadas por dispositivos m\u00f3veis","og_url":"https:\/\/balconistasa.com\/?p=3076","og_site_name":"Balconista","article_published_time":"2018-03-29T19:02:54+00:00","og_image":[{"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","width":2000,"height":1206,"type":"image\/png"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=3076#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=3076"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"Mobile alcan\u00e7a patamar importante no varejo online","datePublished":"2018-03-29T19:02:54+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=3076"},"wordCount":216,"image":{"@id":"https:\/\/balconistasa.com\/?p=3076#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","keywords":["app","com\u00e9rcio","n\u00fameros","vendas online","web"],"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=3076","url":"https:\/\/balconistasa.com\/?p=3076","name":"Mobile alcan\u00e7a patamar importante no varejo online - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=3076#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=3076#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","datePublished":"2018-03-29T19:02:54+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=3076#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=3076"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=3076#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","width":2000,"height":1206},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=3076#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"Mobile alcan\u00e7a patamar importante no varejo online"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/03\/HEADER1.png","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/3076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3076"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/3076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/3077"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}