{"id":3100,"date":"2018-03-29T21:17:26","date_gmt":"2018-03-29T21:17:26","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3100"},"modified":"2018-03-29T21:17:26","modified_gmt":"2018-03-29T21:17:26","slug":"guia-lista-melhorias-para-o-pequeno-comercio","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3100","title":{"rendered":"Guia lista melhorias para o pequeno com\u00e9rcio"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Os pequenos com\u00e9rcios t\u00eam que se atentar as normas de qualidade de servi\u00e7o, como a ABNT NBR. O SEBRAE junto \u00e0 ABNT criou um guia para os funcion\u00e1rios do balc\u00e3o n\u00e3o terem problemas com esses detalhes. O documento destaca quatro itens de aten\u00e7\u00e3o na hora de ajudar um cliente em um estabelecimento varejista.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confira abaixo os principais pontos do guia:<\/span><\/p>\n<p><strong>Servi\u00e7os<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este item trata de alguns pontos a serem trabalhados para melhoria dos servi\u00e7os prestados pelo estabelecimento, como: cortesia, credibilidade, capacidade de resposta, compreens\u00e3o do cliente, confian\u00e7a, comunica\u00e7\u00e3o, seguran\u00e7a e acesso.<\/span><\/p>\n<p><strong>Elementos tang\u00edveis<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 a parte f\u00edsica que interv\u00e9m na presta\u00e7\u00e3o de servi\u00e7os, produtos que o consumidor tem acesso, que pode ver e tocar. Deve-se considerar: as instala\u00e7\u00f5es, equipamento e mobili\u00e1rio, embalagens, documento de compra e, claro, os produtos. <\/span><\/p>\n<p><strong>Pessoal<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Inclui todos os aspectos relacionados aos colaboradores, isto \u00e9, vendedores, atendentes, caixas, entre outros, todos aqueles que trabalham no estabelecimento comercial. Considere neste item a imagem do com\u00e9rcio e a compet\u00eancia profissional frente aos clientes e consumidores.<\/span><\/p>\n<p><strong>Melhoria<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A melhoria cont\u00ednua \u00e9 uma atividade fundamental para manter a qualidade dos servi\u00e7os no pequeno com\u00e9rcio. Neste item s\u00e3o descritas a\u00e7\u00f5es para implementa\u00e7\u00e3o de um plano de a\u00e7\u00e3o em melhoria cont\u00ednua.<\/span><\/p>\n<p><b>Para saber tudo sobre o guia, acesse-o por meio deste link: <\/b><span style=\"font-weight: 400;\">http:\/\/www.sebraemercados.com.br\/wp-content\/uploads\/2016\/11\/guia-ABNT-atendimento-em-comercio-varejista.pdf<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Varejistas precisam se atentar \u00e0s normas<\/p>\n","protected":false},"author":1,"featured_media":3101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[569,102,584,585,343],"class_list":["post-3100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-comercio","tag-dicas","tag-empreendedor","tag-pequeno-negocio","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guia lista melhorias para o pequeno com\u00e9rcio - 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