{"id":3204,"date":"2018-04-27T19:42:55","date_gmt":"2018-04-27T19:42:55","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3204"},"modified":"2018-04-27T19:42:55","modified_gmt":"2018-04-27T19:42:55","slug":"ajuda-para-vender-no-balcao","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3204","title":{"rendered":"Ajuda para vender no balc\u00e3o"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para ser um bom balconista \u00e9 preciso cativar a clientela. Uma das maneiras de conquistar o fregu\u00eas \u00e9 sempre ter o conhecimento necess\u00e1rio sobre os produtos e servi\u00e7os que a autope\u00e7a oferece. Os vendedores recebem crescente valoriza\u00e7\u00e3o por ser o primeiro elo da cadeia comercial, do produtor ao consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um grande amigo do balconista nessa hora s\u00e3o os materiais de apoio \u00e0s vendas. Eles transmitem informa\u00e7\u00f5es sobre os produtos, os servi\u00e7os e a empresa. Com ele, os vendedores s\u00e3o auxiliados com argumentos convincentes na hora da negocia\u00e7\u00e3o com o consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O material institucional tamb\u00e9m \u00e9 um aliado do balconista. Ele informa ao profissional da venda sobre o hist\u00f3rico da empresa, a linha de produtos, a assist\u00eancia t\u00e9cnica e sua rela\u00e7\u00e3o com os clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro item que deve fazer parte \u00e9 o material promocional. Ele descreve os produtos, ressaltando seus principais atributos e diferen\u00e7as em rela\u00e7\u00e3o aos concorrentes. Citar fatos como a exporta\u00e7\u00e3o e marcos significativos tornam-se importantes na hora da negocia\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para uso exclusivo dos vendedores, o manual de vendas cont\u00e9m informa\u00e7\u00f5es que auxiliam o balconista em sua atividade. Al\u00e9m dele, o treinamento para os iniciantes \u00e9 importante. Nele deve existir o foco do conhecimento e dom\u00ednio do produto e do servi\u00e7o, t\u00e9cnica de vendas e atividades p\u00f3s-vendas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os materiais de apoio s\u00e3o importantes para lidar com o consumidor<\/p>\n","protected":false},"author":1,"featured_media":3205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[627,69,249,443,628,629,630],"class_list":["post-3204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-ajuda","tag-autopecas","tag-balcao","tag-manual","tag-material-apoio","tag-suporte","tag-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajuda para vender no balc\u00e3o - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=3204\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ajuda para vender no balc\u00e3o - 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