{"id":3216,"date":"2018-04-27T20:29:02","date_gmt":"2018-04-27T20:29:02","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3216"},"modified":"2018-04-27T20:29:02","modified_gmt":"2018-04-27T20:29:02","slug":"por-que-nenhuma-montadora-100-nacional-emplacou","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3216","title":{"rendered":"Por que nenhuma montadora 100% nacional emplacou?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Jos\u00e9 Carlos de Souza, de Maring\u00e1-PR, perguntou ao Balconista S\/A porque as marcas nacionais n\u00e3o tiveram sucesso no mercado. O Brasil contou com muitos projetos de montadoras de carros, mas poucas tiveram alguma rentabilidade. Empresas ic\u00f4nicas como a Romi, Vemag, Miura, Puma e Gurgel, colocaram carros nas ruas do pa\u00eds, tentando um lugar ao Sol diante dos ve\u00edculos de multinacionais que se instalaram no solo verde e amarelo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O mercado brasileiro \u00e9 um dos que mais compram carros no mundo. Ainda assim, o pa\u00eds n\u00e3o emplacou nenhuma marca de renome no cen\u00e1rio nacional e internacional. Os fatores do insucesso s\u00e3o muitos. Um dos principais foi o escasso apoio do governo em diversas \u00e9pocas, o que deixava os empreendedores com pouco capital, situa\u00e7\u00e3o que afligiu a Puma, que fabricava modelos esportivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Gurgel foi a mais duradoura. \u00a0A montadora produziu aproximadamente 30 mil ve\u00edculos genuinamente brasileiros durante seus 27 anos de exist\u00eancia. Conseguiu at\u00e9 um capital na bolsa, emplacou campanhas publicit\u00e1rias, mas ainda assim n\u00e3o conseguiu cair no gosto do consumidor brasileiro, que preferiu optar pelas grandes marcas como Ford, Chevrolet, Volkswagen e Fiat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3249\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/gurgel3.png\" alt=\"\" width=\"800\" height=\"534\" \/>Outros projetos brasileiros naufragaram por falhas no planejamento. A Romi produziu em 1958 o Isetta, no qual cabiam apenas duas pessoas, enquanto que as fam\u00edlias brasileiras eram em m\u00e9dia bem maiores. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3219\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/fotomateria8.png\" alt=\"\" width=\"800\" height=\"534\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 a Vemag tinha tecnologia alem\u00e3 da DKW e terminou sendo adquirida pela Volkswagen em 1967.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3220\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/fotomateria9.png\" alt=\"\" width=\"800\" height=\"534\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atualmente, o Brasil tem montadoras, mas que seguem a linha off-road de jipes, como a TAC Motors, adquirida pela chinesa Zotye, e a Troller, que tamb\u00e9m foi comprada por uma multinacional, no caso, a norte-americana Ford.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um exemplo que poderia ser seguido \u00e9 o da ind\u00fastria aeron\u00e1utica brasileira. A Embraer, com capital estatal, \u00e9 uma das maiores fabricantes de avi\u00e3o do mundo, gra\u00e7as aos incentivos financeiro, cient\u00edfico e tecnol\u00f3gico dados por diversos investidores. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romi, Vemag, Miura, Puma e Gurgel tentaram, mas n\u00e3o conseguiram   <\/p>\n","protected":false},"author":1,"featured_media":3248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[633,634,635,636,221,637,375,638,639],"class_list":["post-3216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-brasileiras","tag-dkw","tag-gurgel","tag-mercado-automotivo","tag-montadoras","tag-nao-emplacaram","tag-puma","tag-romi","tag-vemag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que nenhuma montadora 100% nacional emplacou? - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=3216\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que nenhuma montadora 100% nacional emplacou? - Balconista\" \/>\n<meta property=\"og:description\" content=\"Romi, Vemag, Miura, Puma e Gurgel tentaram, mas n\u00e3o conseguiram\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=3216\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-27T20:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"Por que nenhuma montadora 100% nacional emplacou?\",\"datePublished\":\"2018-04-27T20:29:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216\"},\"wordCount\":327,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/gurgel2.png\",\"keywords\":[\"brasileiras\",\"DKW\",\"Gurgel\",\"mercado automotivo\",\"montadoras\",\"n\u00e3o emplacaram\",\"Puma\",\"Romi\",\"Vemag\"],\"articleSection\":[\"Em pauta\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216\",\"name\":\"Por que nenhuma montadora 100% nacional emplacou? - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/gurgel2.png\",\"datePublished\":\"2018-04-27T20:29:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=3216\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/gurgel2.png\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/gurgel2.png\",\"width\":2000,\"height\":1206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=3216#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que nenhuma montadora 100% nacional emplacou?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por que nenhuma montadora 100% nacional emplacou? - Balconista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=3216","og_locale":"pt_BR","og_type":"article","og_title":"Por que nenhuma montadora 100% nacional emplacou? - Balconista","og_description":"Romi, Vemag, Miura, Puma e Gurgel tentaram, mas n\u00e3o conseguiram","og_url":"https:\/\/balconistasa.com\/?p=3216","og_site_name":"Balconista","article_published_time":"2018-04-27T20:29:02+00:00","og_image":[{"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","width":2000,"height":1206,"type":"image\/png"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=3216#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=3216"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"Por que nenhuma montadora 100% nacional emplacou?","datePublished":"2018-04-27T20:29:02+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=3216"},"wordCount":327,"image":{"@id":"https:\/\/balconistasa.com\/?p=3216#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","keywords":["brasileiras","DKW","Gurgel","mercado automotivo","montadoras","n\u00e3o emplacaram","Puma","Romi","Vemag"],"articleSection":["Em pauta"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=3216","url":"https:\/\/balconistasa.com\/?p=3216","name":"Por que nenhuma montadora 100% nacional emplacou? - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=3216#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=3216#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","datePublished":"2018-04-27T20:29:02+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=3216#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=3216"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=3216#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","width":2000,"height":1206},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=3216#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"Por que nenhuma montadora 100% nacional emplacou?"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2018\/04\/gurgel2.png","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/3216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3216"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/3216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/3248"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}