{"id":3224,"date":"2018-04-27T20:42:36","date_gmt":"2018-04-27T20:42:36","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3224"},"modified":"2018-04-27T20:42:36","modified_gmt":"2018-04-27T20:42:36","slug":"como-criar-um-aplicativo-de-vendas","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3224","title":{"rendered":"Como criar um aplicativo de vendas?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dizer que o mundo cabe na palma da m\u00e3o n\u00e3o \u00e9 mais uma figura de linguagem t\u00e3o distante. Com os celulares, acompanhar as not\u00edcias do dia, chamar um t\u00e1xi, pedir comida, conferir o extrato banc\u00e1rio, e at\u00e9 mesmo assistir filmes, s\u00e3o atividades que podem ser realizadas em qualquer lugar e em qualquer momento. Essa mudan\u00e7a que trouxe novos h\u00e1bitos e nos conectou aos pequenos aparelhos, abriu os horizontes para que, n\u00e3o s\u00f3 programadores, como tamb\u00e9m empres\u00e1rios encontrassem uma plataforma ideal para os seus neg\u00f3cios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de tudo, \u00e9 preciso entender quais s\u00e3o as reais expectativas de clientes para com um aplicativo de uma loja. Principalmente quando esse p\u00fablico \u00e9 composto por millennials (indiv\u00edduos que nasceram entre 1980 e 2000). Um caminho para essa compreens\u00e3o \u00e9 a utiliza\u00e7\u00e3o de abordagens como o Design Thinking, conjunto de m\u00e9todos para an\u00e1lises de conhecimento e propostas de solu\u00e7\u00f5es, e o Lean Inception, workshop colaborativo para alinhar estrat\u00e9gias e escopos do produto. Quanto mais recursos utilizar para estruturar a ideia, mais ferramentas deixar\u00e1 \u00e0 disposi\u00e7\u00e3o do usu\u00e1rio, conquistando-o assim como cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s definir quais s\u00e3o os melhores recursos para alcan\u00e7ar seu p\u00fablico-alvo, chega o momento de acionar a equipe de desenvolvimento. Com ela, todo o esbo\u00e7o sa\u00edra do papel. \u00c9 fundamental que tenha nela arquitetos e especialistas em usabilidade e Agile Experts (compara\u00e7\u00e3o e escolha de m\u00e9todos \u00e1geis apropriados em uma dada situa\u00e7\u00e3o). Caso esses desenvolvedores sejam full-stack, melhor ainda. Afinal, isso significa que ser\u00e3o capazes de lidar tanto com o back-end (lado dos servidores), quanto com o front-end (lado dos clientes, os browsers).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao passar o projeto para a m\u00e3o dos deles \u00e9 preciso que esteja definido qual o principal objetivo desse aplicativo. Quando lidamos com o mundo digital tudo deve ser claro e direcionado. Caso contr\u00e1rio, ele ficar\u00e1 perdido na imensid\u00e3o da web. Ao longo do processo tamb\u00e9m garanta que a ferramenta seja criativa, atraente e atual, assim ela deixar\u00e1 de ser apenas um item baixado, e se tornar\u00e1 um aplicativo de uso di\u00e1rio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o tempo, n\u00e3o s\u00f3 a empresa estar\u00e1 presente na era digital, como tamb\u00e9m poder\u00e1 manter di\u00e1logos estreitos com o seu p\u00fablico. Nesses ambientes os usu\u00e1rios se mant\u00e9m conectados constantemente. Sendo assim, todo investimento \u00e9 um avan\u00e7o no relacionamento marca-consumidor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda quais s\u00e3o as expectativas de clientes ao acessarem o app de uma loja<\/p>\n","protected":false},"author":1,"featured_media":3225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[640,533,641,78],"class_list":["post-3224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-aplicativos","tag-como-fazer","tag-e-commerce","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar um aplicativo de vendas? - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=3224\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar um aplicativo de vendas? 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