{"id":323,"date":"2015-07-30T18:38:07","date_gmt":"2015-07-30T18:38:07","guid":{"rendered":"http:\/\/balconistasa.com\/?p=323"},"modified":"2015-07-30T18:38:07","modified_gmt":"2015-07-30T18:38:07","slug":"nao-faca-vendas-conquiste-seus-clientes","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=323","title":{"rendered":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes"},"content":{"rendered":"

Clientes que voltam a comprar s\u00e3o importantes para todos os tipos de neg\u00f3cio, mas quem mais tem a ganhar com eles s\u00e3o os pequenos e m\u00e9dios varejistas. Isso porque clientes fi\u00e9is custam menos do que clientes novos, principalmente se voc\u00ea levar em considera\u00e7\u00e3o todo o custo de propaganda, m\u00eddia e outras ferramentas para chamar aten\u00e7\u00e3o de quem ainda n\u00e3o te conhece. Al\u00e9m do mais, algu\u00e9m que confia no seu trabalho tem mais chances de falar de voc\u00ea para outras pessoas e atrair mais gente para o seu neg\u00f3cio – clientes fi\u00e9is se tornam verdadeiras propagandas ambulantes.<\/p>\n

Mas para isso acontecer \u00e9 importante entender como manter esses clientes sempre por perto. Conhe\u00e7a algumas estrat\u00e9gias que podem te ajudar nessa miss\u00e3o:<\/p>\n

\"shutterstock_117917713\"<\/a><\/p>\n

Simpatia em primeiro lugar<\/h4>\n

N\u00e3o importa se \u00e9 a primeira ou a d\u00e9cima vez que o cliente para no seu balc\u00e3o, o tratamento deve ser sempre o melhor poss\u00edvel. Clientes gostam de ser bem tratados e, como a pr\u00e1tica n\u00e3o \u00e9 algo t\u00e3o comum como deveria ser, chama aten\u00e7\u00e3o quando acontece. Use isso ao seu favor e fa\u00e7a com que seu tratamento seja lembrado em uma roda de amigos ou jantar em fam\u00edlia – \u00e9 como formar uma equipe de venda sem gastar nada.<\/p>\n

Mem\u00f3ria de elefante<\/h4>\n

Um cliente fiel \u00e9 aquele que voc\u00ea reconhece. Sabe o nome, se mora por perto ou veio de longe, em que faixa de idade est\u00e1 e at\u00e9 mesmo se tem filhos. Aqui tamb\u00e9m vale garantir programas como o BCM para dar uma for\u00e7a na mem\u00f3ria, pois nele voc\u00ea pode ver as informa\u00e7\u00f5es dos clientes e tudo o que j\u00e1 compraram. Cultivar esse relacionamento da forma mais \u00e9tica e pessoal poss\u00edvel \u00e9 a melhor vantagem que voc\u00ea pode ter sobre a concorr\u00eancia – afinal, quem n\u00e3o adora ser?<\/p>\n

De perto mesmo de longe<\/h4>\n

N\u00e3o espere o cliente voltar a encostar no seu balc\u00e3o para mostrar que lembra dele – manter contato com os seus consumidores, mesmo quando eles est\u00e3o longe, os incentiva a voltar. Procure saber qual o modo preferido de cada cliente para estabelecer esse contato, se \u00e9 pelo Facebook, e-mail ou telefone. Depois disso, qualquer abordagem que demonstre a import\u00e2ncia do cliente \u00e9 v\u00e1lida, como, por exemplo, telefonar para saber se a \u00faltima pe\u00e7a que ele comprou resolveu o problema ou at\u00e9 mesmo um e-mail recheado de novidades da loja.<\/p>\n","protected":false},"excerpt":{"rendered":"

Os segredos da fidelidade<\/p>\n","protected":false},"author":1,"featured_media":1830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[54,78],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-negocios","tag-vendas"],"yoast_head":"\nN\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=323\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista\" \/>\n<meta property=\"og:description\" content=\"Os segredos da fidelidade\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=323\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-30T18:38:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"N\u00e3o fa\u00e7a vendas, conquiste seus clientes\",\"datePublished\":\"2015-07-30T18:38:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323\"},\"wordCount\":427,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Nao-fac\u00b8a-vendas-destaque.png\",\"keywords\":[\"neg\u00f3cios\",\"vendas\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=323\",\"name\":\"N\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Nao-fac\u00b8a-vendas-destaque.png\",\"datePublished\":\"2015-07-30T18:38:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=323\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Nao-fac\u00b8a-vendas-destaque.png\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Nao-fac\u00b8a-vendas-destaque.png\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=323#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u00e3o fa\u00e7a vendas, conquiste seus clientes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=323","og_locale":"pt_BR","og_type":"article","og_title":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista","og_description":"Os segredos da fidelidade","og_url":"https:\/\/balconistasa.com\/?p=323","og_site_name":"Balconista","article_published_time":"2015-07-30T18:38:07+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","type":"image\/png"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=323#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=323"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes","datePublished":"2015-07-30T18:38:07+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=323"},"wordCount":427,"image":{"@id":"https:\/\/balconistasa.com\/?p=323#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","keywords":["neg\u00f3cios","vendas"],"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=323","url":"https:\/\/balconistasa.com\/?p=323","name":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=323#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=323#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","datePublished":"2015-07-30T18:38:07+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=323#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=323"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=323#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=323#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"N\u00e3o fa\u00e7a vendas, conquiste seus clientes"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/07\/Nao-fac\u00b8a-vendas-destaque.png","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=323"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/1830"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}