{"id":3505,"date":"2018-07-25T19:44:54","date_gmt":"2018-07-25T19:44:54","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3505"},"modified":"2018-07-25T19:44:54","modified_gmt":"2018-07-25T19:44:54","slug":"brasileira-tac-motors-se-relanca-no-mercado","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3505","title":{"rendered":"Brasileira TAC Motors se relan\u00e7a no mercado"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00danico modelo da brasileira TAC Motors, o jipe 4&#215;4 Stark foi relan\u00e7ado em maio como parte de um plano de reestrutura\u00e7\u00e3o societ\u00e1ria da empresa, que contar\u00e1 com investimentos de R$ 150 milh\u00f5es nos pr\u00f3ximos quatro anos. Al\u00e9m dessa a\u00e7\u00e3o, a fabricante abrir\u00e1 uma rede de seis concession\u00e1rias sob o conceito de clube off-road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Stark 2018 chega ao mercado por R$ 115 mil e vem de s\u00e9rie com dire\u00e7\u00e3o hidr\u00e1ulica, ar-condicionado, vidros, travas e retrovisores com acionamento el\u00e9trico, cinto com tr\u00eas pontas para todos os quatro ocupantes, farol de neblina, rodas de liga leve, banco traseiro rebat\u00edvel, od\u00f4metro digital e volante com regulagem de altura.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3507\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/FOTOSMATEria1-1.png\" alt=\"\" width=\"1920\" height=\"955\" \/>As vendas do modelo ser\u00e3o impulsionadas com os Stark Point, concession\u00e1rias que funcionam como clubes off-road, com cursos de pilotagem, eventos, boutique da marca, espa\u00e7o gourmet, entre outros servi\u00e7os. Esse tipo de loja j\u00e1 foi implantado em Belo Horizonte e tamb\u00e9m deve ser instalado em Manaus, Recife, Bras\u00edlia e Florian\u00f3polis.<\/span><\/p>\n<h5>A FABRICANTE ABRIR\u00c1 UMA REDE DE SEIS CONCESSION\u00c1RIAS SOB O CONCEITO DE CLUBE OFF-ROAD<\/h5>\n<p><span style=\"font-weight: 400;\">Com esse investimento, a TAC Motors espera dar a volta por cima, j\u00e1 que enfrentou grande dificuldade por fabricar em baixo volume em uma ind\u00fastria que tem uma enorme escala de produ\u00e7\u00e3o. No fim de 2015, a hist\u00f3ria da marca quase mudou quando a chinesa Zotye chegou a divulgar a compra da fabricante por R$ 190 milh\u00f5es, mas a crise do mercado brasileiro acabou por afastar os asi\u00e1ticos, que desistiram da negocia\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hist\u00f3ria da brasileira TAC Motors come\u00e7ou em 2006, quando apresentou seu primeiro prot\u00f3tipo no Sal\u00e3o de S\u00e3o Paulo em busca de atrair investidores. Desde 2013, a fabricante passou a produzir o 4&#215;4 Stark, um jipe, montado de maneira artesanal em Sobral (CE), que somou apenas 217 vendas at\u00e9 o momento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stark 2018 e rede de concession\u00e1rias fazem parte do plano<\/p>\n","protected":false},"author":1,"featured_media":3506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[686,687,688,57,141],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-4x4","tag-stark","tag-tacmotors","tag-balconista","tag-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brasileira TAC Motors se relan\u00e7a no mercado - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=3505\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasileira TAC Motors se relan\u00e7a no mercado - 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