{"id":3582,"date":"2020-01-07T17:50:00","date_gmt":"2020-01-07T17:50:00","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3582"},"modified":"2020-01-07T17:50:00","modified_gmt":"2020-01-07T17:50:00","slug":"afinal-o-que-e-um-mailing","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=3582","title":{"rendered":"Afinal, o que \u00e9 um mailing?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De um modo bem direto, o mailing \u00e9 o mais atual substituto da famosa agenda. \u00c9 nele que voc\u00ea salva os dados de seus clientes e fornecedores para enviar not\u00edcias e novidades sobre a <a href=\"http:\/\/balconistasa.com\/2018\/12\/20\/use-a-internet-para-aumentar-as-vendas-no-final-do-ano\/\">sua loja e seus produtos<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter em dia e saber como usar o mailing \u00e9 indispens\u00e1vel para qualquer vendedor. Descubra mais sobre essa palavra que ronda os departamentos de marketing das empresas:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De onde vem?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailing corresponde, em ingl\u00eas, a a\u00e7\u00e3o de enviar e-mails. O modo como usamos palavra vem, na verdade, de uma abrevia\u00e7\u00e3o de <em>mailing list<\/em>, que significa, em tradu\u00e7\u00e3o literal, \u201clista de correio\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, o mailing \u00e9 um banco de dados valioso para quem trabalha com propaganda e marketing. \u00c9 ali que ficam reunidos os nomes, endere\u00e7os e outros dados adicionais de consumidores e <em>prospects<\/em> (consumidores em potencial).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Para que serve?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o muitas as utilidades para um mailing. Pode-se dizer que existem as fun\u00e7\u00f5es tradicionais, como encontrar o contato de um cliente para avisar que um produto chegou, como pode ir muito al\u00e9m. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, \u00e9 uma ferramenta usada para realiza\u00e7\u00e3o do que se conhece por marketing direto. \u00c9 por meio dele que as empresas conseguem manter o relacionamento direto e cont\u00ednuo com seus consumidores, que recebem, periodicamente, informa\u00e7\u00f5es e comunicados de novas promo\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA-3-1024x683.jpg\" alt=\"m\u00e3o de homem mexendo em um computador, representando a import\u00e2ncia do mailing\" class=\"wp-image-5888\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como usar o mailing?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro pense no seu cliente. O que ele gostaria de receber? A seguir, prepare um e-mail marketing com os conte\u00fados que deseja entregar. Colete todos os contatos que interessam no mailing e dispare. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para envi\u00e1-los, voc\u00ea pode usar o e-mail da loja, que deve suportar o envio para uma quantidade limite de usu\u00e1rios. Caso sejam muitos os e-mails, e esperamos que seja, voc\u00ea pode buscar por ferramentas criadas exclusivamente para isso. O <a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>, por exemplo, \u00e9 f\u00e1cil de usar e permite o envio de at\u00e9 12 mil e-mails por m\u00eas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mailing \u00e9 uma das palavras contempor\u00e2neas que devem ser passadas a limpo<\/p>\n","protected":false},"author":1,"featured_media":3583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[57,151,1009],"class_list":["post-3582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-balconista","tag-em-pauta","tag-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailing: veja o que \u00e9, para que serve e como usar - Balconista<\/title>\n<meta name=\"description\" content=\"Mailing \u00e9 uma das palavras contempor\u00e2neas que devem ser passadas a limpo. 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