{"id":4141,"date":"2018-11-21T16:15:05","date_gmt":"2018-11-21T16:15:05","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4141"},"modified":"2018-11-21T16:15:05","modified_gmt":"2018-11-21T16:15:05","slug":"venda-mais-na-black-friday","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4141","title":{"rendered":"Venda mais na Black Friday"},"content":{"rendered":"<p>No dia 23 de novembro chega mais uma Black Friday, principal data do e-commerce no mundo. Neste momento do ano, diversos lojistas anunciam os seus produtos a pre\u00e7os atraentes, seduzindo internautas a compraram loucamente suas promo\u00e7\u00f5es.<\/p>\n<p>Segundo dados do e-Bit, este ano a Black Friday deve crescer 15% em rela\u00e7\u00e3o \u00e0 sua \u00faltima edi\u00e7\u00e3o. E sim, a estimativa \u00e9 bastante realista. Isso porque, mais uma vez, as pessoas visam aproveitar as 24 horas para antecipar as compras de fim de ano e efetivar as compras j\u00e1 planejadas para esse per\u00edodo.<\/p>\n<p>Mas a pergunta aqui \u00e9: como se destacar em meio a tempos promo\u00e7\u00f5es ocorrendo ao mesmo tempo? \u00a0Para te ajudar, separamos algumas dicas que te ajudar\u00e3o a usufruir ao m\u00e1ximo deste evento.<\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4143\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/0008_BF-1.png\" alt=\"\" width=\"1800\" height=\"1200\" \/><\/h5>\n<h5>Fa\u00e7a propaganda<\/h5>\n<p>Organize a\u00e7\u00f5es de marketing para divulgar as promo\u00e7\u00f5es a toda sua base de clientes fidelizados. Enfatize os descontos especiais que ir\u00e1 oferecer e execute as a\u00e7\u00f5es antes e durante a Black Friday.<\/p>\n<p>Para isso, fa\u00e7a uso do e-mail marketing, redes sociais (Instagram e Facebook) e at\u00e9 mesmo comunica\u00e7\u00e3o via WhatsApp. Aproveite tamb\u00e9m para decorar sua loja virtual com banners da campanha.<\/p>\n<h5>Fa\u00e7a ofertas especiais<\/h5>\n<p>Estude o seu estoque e defina quais produtos ir\u00e1 vender abaixo do pre\u00e7o na Black Friday. Voc\u00ea pode selecionar um produto ou uma categoria espec\u00edfica de produtos para trabalhar com descontos mais agressivos. No entanto, lembre-se: calcule tudo! \u00c9 extremamente importante analisar previamente os descontos a serem oferecidos para ver como se comportam as suas margens com essas redu\u00e7\u00f5es de pre\u00e7o.<\/p>\n<h5>Tome decis\u00f5es baseadas em dados<\/h5>\n<p>Antes do grande dia, estude as informa\u00e7\u00f5es que puder extrair da intera\u00e7\u00e3o de consumidores em sua loja virtual. Trace estrat\u00e9gias em cima delas. Tamb\u00e9m defina alguns indicadores para voc\u00ea acompanhar durante a Black Friday. Por exemplo, convers\u00e3o de vendas, novos clientes, recorr\u00eancia de compra, meta de faturamento, meta de unidades de produtos vendidos etc.<\/p>\n<h5>D\u00ea toda aten\u00e7\u00e3o ao cliente<\/h5>\n<p>Durante as 24 horas de promo\u00e7\u00e3o, organize escalas de trabalho com seu time de vendas para que sempre tenha algu\u00e9m acompanhando os acessos. Assim, caso algu\u00e9m busque o chat ou realize alguma liga\u00e7\u00e3o voc\u00ea poder\u00e1 ajudar.<\/p>\n<h5>Venda sempre com transpar\u00eancia e \u00e9tica<\/h5>\n<p>Ainda que muitos fa\u00e7am isso, n\u00e3o aumente os pre\u00e7os semanas antes ao Black Friday. O consumidor n\u00e3o \u00e9 bobo e a \u00fanica coisa que voc\u00ea ganha com isso \u00e9 m\u00e1 reputa\u00e7\u00e3o na pra\u00e7a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veja como se destacar em meio a tantas ofertas<\/p>\n","protected":false},"author":1,"featured_media":4142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[838,758,839,755,792],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-black-friday","tag-como","tag-compras","tag-mais","tag-vender"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venda mais na Black Friday - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=4141\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venda mais na Black Friday - 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