{"id":4249,"date":"2018-01-23T14:55:48","date_gmt":"2018-01-23T14:55:48","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4249"},"modified":"2018-01-23T14:55:48","modified_gmt":"2018-01-23T14:55:48","slug":"zf-ganha-premio-de-marketing-de-dados-por-amigo-bom-de-peca","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4249","title":{"rendered":"ZF ganha pr\u00eamio de Marketing de Dados pelo programa &#8220;Amigo Bom de Pe\u00e7a&#8221;"},"content":{"rendered":"<p><span style=\"font-family: 'Exo 2';\">A ZF Aftermarket, l\u00edder global em tecnologia de driveline e chassi, recebeu o pr\u00eamio ABEMD de Marketing de Dados 2018 na categoria Especialidade Digital Mobile \u2013 B to C, pelo programa \u201cAmigo Bom de Pe\u00e7a\u201d.<\/span><\/p>\n<p><span style=\"font-family: 'Exo 2';\">Lan\u00e7ado em abril de 2017, o \u201cAmigo Bom de Pe\u00e7a\u201d foi criado para oferecer treinamento on-line gratuito para mec\u00e2nicos de todas as regi\u00f5es do pa\u00eds, tamb\u00e9m \u00e9 poss\u00edvel fazer testes e receber o certificado em casa. Por meio de um site na internet e uma p\u00e1gina no Facebook, ele entrega dicas t\u00e9cnicas, passo a passo de aplica\u00e7\u00f5es e curiosidade sobre os produtos voltado ao mercado de reposi\u00e7\u00e3o das marcas ZF, SACHS, Lemf\u00f6rder e TRW.<\/span><\/p>\n<p><span style=\"font-family: 'Exo 2';\">\u201cEstar entre grandes marcas que investem em marketing digital \u00e9 uma honra para a ZF Aftermarket e mostra que entre as empresas do setor de aftermarket voltadas ao setor automotivo estamos nos diferenciando com programas digitais e personaliza\u00e7\u00e3o na comunica\u00e7\u00e3o com nossos clientes, explorando novas tecnologias e oferecendo suporte completo\u201d, ressaltou a Head de Marketing da ZF Aftermarket na Am\u00e9rica do Sul, Fernanda Giacon.<\/span><\/p>\n<p><span style=\"font-family: 'Exo 2';\">Com pouco mais de um ano, o programa \u2018\u2019Amigo Bom de Pe\u00e7a\u2019\u2019 j\u00e1 conta com mais de 20 v\u00eddeo-aulas que comprova o resultado da participa\u00e7\u00e3o do p\u00fablico pelo conte\u00fado apresentado. Foram mais de tr\u00eas mil profissionais cadastrados e mais de 17 mil certificados entregues, e os n\u00fameros aumentam a cada dia.<\/span><\/p>\n<p><span style=\"font-family: 'Exo 2';\">\u201cAcabamos de lan\u00e7ar novas funcionalidades como o <em>PodCast Amigo Bom de Pe\u00e7a<\/em>, um programa de r\u00e1dio que o mec\u00e2nico pode ouvir quando e onde quiser; a parceria com a Oficina de Empregos, uma plataforma de empregos para reparadores que carrega automaticamente no perfil do mec\u00e2nico os certificados conferidos pelo Amigo Bom de Pe\u00e7a; os v\u00eddeo-teasers sobre as aulas que ser\u00e3o entregues a distribuidores e varejistas no intuito de ampliar a divulga\u00e7\u00e3o do conte\u00fado do Programa; e um recente projeto na Argentina com o nome <em>M\u00e1s Mecanico<\/em>\u201d, finaliza.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programa, que \u00e9 iniciativa da ZF Aftermarket, ganhou o reconhecimento no pr\u00eamio ABEMD de 2018.<\/p>\n","protected":false},"author":1,"featured_media":4250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autopecas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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