{"id":4443,"date":"2018-12-20T18:08:01","date_gmt":"2018-12-20T18:08:01","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4443"},"modified":"2018-12-20T18:08:01","modified_gmt":"2018-12-20T18:08:01","slug":"use-a-internet-para-aumentar-as-vendas-no-final-do-ano","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4443","title":{"rendered":"Use a internet para aumentar as vendas no final do ano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Todos os anos, as\ncomemora\u00e7\u00f5es de final de ano trazem altas expectativas para o varejo \u2013 seja ele\nf\u00edsico ou virtual. A forte busca por presentes e bens de consumo gera n\u00e3o s\u00f3\nfluxo intenso no varejo como tamb\u00e9m um consider\u00e1vel aumento na concorr\u00eancia em\ndeterminados segmentos. Por este motivo, \u00e9 mais que necess\u00e1rio estar preparado\npara a temporada e assim usufruir da alta procura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Eduardo Borges, fundador da empresa SEO Comprovado, a internet \u00e9 uma grande sa\u00edda para essa eventualidade. Por meio dela, \u00e9 poss\u00edvel ampliar a visibilidade do neg\u00f3cio e, consequentemente, aumentar as vendas.&nbsp;\u201cUm site ou um blog \u00e9 capaz de posicionar a marca como autoridade naquele mercado. Por meio de conte\u00fados, artigos e not\u00edcias do setor que o p\u00fablico-alvo em quest\u00e3o esteja procurando\u201d, diz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas plataformas, de acordo com Borges, podem ser uma op\u00e7\u00e3o para os <a href=\"http:\/\/balconistasa.com\/2015\/07\/30\/nao-faca-vendas-conquiste-seus-clientes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"clientes que buscam n\u00e3o apenas comprar (abre em uma nova aba)\">clientes que buscam n\u00e3o apenas comprar<\/a>, mas tamb\u00e9m encontrar hist\u00f3rias e experi\u00eancias com o produto em quest\u00e3o. \u201cSe voc\u00ea comercializa produtos para o cabelo, por exemplo, poder\u00e1 criar conte\u00fados sobre truques para manter o cabelo hidratado\u201d, exemplifica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira algumas\ndicas que tornar\u00e3o sua p\u00e1gina um sucesso em vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aposte no layout<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A imagem \u00e9 a melhor forma de chamar a aten\u00e7\u00e3o dos usu\u00e1rios e aumentar as vendas. Invista em um visual claro e traduza o conceito est\u00e9tico da sua marca. Analise tamb\u00e9m como o layout do blog \/site fica na tela dos celulares. Atualmente, metade dos acessos s\u00e3o realizados via smartphones ou tablets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0000_Layout-1024x683.jpg\" alt=\"hipster computador layout\" class=\"wp-image-4446\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Convide os leitores para a a\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um layout atraente, agora \u00e9 hora de focar nas estrat\u00e9gias textuais. O Call-To-Action (CTA) \u00e9 uma das melhores formas de incentivar os leitores a tomar alguma atitude. Esse termo nada mais \u00e9 que uma chamada para aumentar o engajamento. Na pr\u00e1tica pode ser um convite para cadastrar o e-mail ou at\u00e9 mesmo comprar o produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuando o visitante termina de ler o conte\u00fado, a op\u00e7\u00e3o mais \u00f3bvia \u00e9 fechar a p\u00e1gina e ir fazer outras coisas. Por\u00e9m, se existir uma instru\u00e7\u00e3o clara do que ele deve fazer, isso aumentar\u00e1 o poder daquela publica\u00e7\u00e3o e, possivelmente, os lucros do e-commerce\u201d, explica Eduardo Borges.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0001_SEO-1024x683.jpg\" alt=\"notebook seo celular \" class=\"wp-image-4447\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenha um bom e-mail marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa a\u00e7\u00e3o \u00e9\nfundamental para qualquer loja virtual consolidar uma base de clientes. \u00c9 por\nmeio dela que novas vendas ser\u00e3o alavancadas e que a marca ficar\u00e1 cada vez mais\nconhecida.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0002_Emkt-1024x683.jpg\" alt=\"notebook m\u00e3os digitando\" class=\"wp-image-4448\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abuse de express\u00f5es para atrair vendas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao elaborar os textos e artigos para o blog, crie conte\u00fados focados no que as pessoas est\u00e3o pensando comprar. Crie t\u00edtulos como \u201c5 Melhores Carros Para Passeio\u201d ou \u201cComo Mudar a Cor do Seu Carro (Passo a Passo)\u201d. Eles trar\u00e3o futuros compradores que poder\u00e3o aumentar as vendas. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0003_Vendas-1024x683.jpg\" alt=\"computador vendas empres\u00e1rio\" class=\"wp-image-4449\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aposte em uma plataforma mobile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como dito anteriormente, mais da metade dos acessos de um blog\/ site vem de plataformas mobile. Por isso, sempre verifique o desempenho da p\u00e1gina em smartphones e tablets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0004_Mobile-1024x683.jpg\" alt=\"celular mexendo m\u00e3os \" class=\"wp-image-4450\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Descubra 5 t\u00e9cnicas para aumentar suas vendas nessa \u00e9poca<\/p>\n","protected":false},"author":1,"featured_media":4445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[882,883,78],"class_list":["post-4443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-ano","tag-final","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use a internet para aumentar as vendas no final do ano - Balconista<\/title>\n<meta name=\"description\" content=\"As comemora\u00e7\u00f5es de final de ano trazem altas expectativas para o varejo. 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