{"id":4470,"date":"2018-12-21T18:07:04","date_gmt":"2018-12-21T18:07:04","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4470"},"modified":"2018-12-21T18:07:04","modified_gmt":"2018-12-21T18:07:04","slug":"melhore-a-exibicao-dos-produtos-e-aumente-suas-vendas","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4470","title":{"rendered":"Melhore a exibi\u00e7\u00e3o dos produtos e aumente suas vendas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Um dos principais pontos na hora de atrair o consumidor at\u00e9\na loja \u00e9 a maneira de organizar a exibi\u00e7\u00e3o dos produtos nas prateleiras. A\ndisposi\u00e7\u00e3o das pe\u00e7as e componentes parece n\u00e3o ser importante, mas \u00e9 fundamental\npara melhorar o fluxo da autope\u00e7a e deixar o ambiente da venda mais agrad\u00e1vel.\nA import\u00e2ncia visual \u00e9 a protagonista da Universidade do Balc\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem f\u00f3rmulas que s\u00e3o simples de seguir. No caso das\ng\u00f4ndolas, como as de lojas maiores, a esquematiza\u00e7\u00e3o \u00e9 a seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em> Acima da cabe\u00e7a: <\/em>Produtos de menor interesse do seu cliente<\/li><li> <em>Altura dos olhos:<\/em> A \u00e1rea nobre. Aqui devem ser colocados produtos com maior margem de lucratividade. O campo de vis\u00e3o atinge diretamente os consumidores. <\/li><li><em>Linha da cintura:<\/em> Produtos de grande procura <\/li><li><em>Abaixo da cintura: <\/em>Produtos mais baratos, por\u00e9m essenciais. <\/li><li><em>Ch\u00e3o:<\/em> Produtos pesados <\/li><li><em>Na ponta das g\u00f4ndolas:<\/em> Promo\u00e7\u00f5es e ofertas <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outras estrat\u00e9gias:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Organize tudo por categorias e subcategorias<\/li><li>Deixe itens que o consumidor compra por impulso perto do caixa<\/li><li>R\u00f3tulo do produto sempre virado para frente <\/li><li>Utilize materiais de merchandising com cuidado, evite que eles obstruam a visibilidade dos produtos<\/li><li>Evite o excesso de informa\u00e7\u00e3o, de imagens e escrita\u00a0<\/li><li>Para destacar um produto, coloque-o cerca de 1,50m da entrada da loja e do lado direito. Essa parte do estabelecimento proporciona maior atra\u00e7\u00e3o visual<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ilumina\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ilumina\u00e7\u00e3o adequada da loja ajuda nas vendas. Um com\u00e9rcio bem iluminado acaba se tornando um ambiente confort\u00e1vel para o consumidor. Al\u00e9m disso, permite direcionar o foco da aten\u00e7\u00e3o para os produtos em destaque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fachada:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parte de fora da loja tamb\u00e9m tem que estar em bom estado,\nj\u00e1 que \u00e9 a cara do neg\u00f3cio. O aspecto externo \u00e9 muito importante e deve estar\nsempre limpo. Al\u00e9m disso, a presen\u00e7a de um letreiro com o nome do\nestabelecimento \u00e9 essencial para chamar a aten\u00e7\u00e3o de poss\u00edveis consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A organiza\u00e7\u00e3o dos produtos \u00e9 importante na hora da venda<\/p>\n","protected":false},"author":1,"featured_media":4471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-4470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melhore a exibi\u00e7\u00e3o dos produtos e aumente suas vendas - Balconista<\/title>\n<meta name=\"description\" content=\"Um dos principais pontos na hora de atrair o consumidor at\u00e9 a loja \u00e9 a maneira de organizar a exibi\u00e7\u00e3o dos produtos. 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