{"id":4617,"date":"2019-01-31T19:08:31","date_gmt":"2019-01-31T19:08:31","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4617"},"modified":"2019-01-31T19:08:31","modified_gmt":"2019-01-31T19:08:31","slug":"como-fazer-um-planejamento-de-vendas-para-2019","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4617","title":{"rendered":"Como fazer um planejamento de vendas para 2019?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A virada de um ano traz consigo novos ares. Nesse momento, \u00e9 normal nos sentirmos mais engajados a mudan\u00e7as e melhorias tanto na vida pessoal como na profissional. Por isso, que tal come\u00e7ar 2019 com novas metas? Confira a seguir como estruturar um planejamento de vendas com objetivos tang\u00edveis. D\u00ea esse primeiro passo e melhore a sua performance e a do seu neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Alinhe os objetivos da sua empresa com as metas de vendas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0000_1meta-1024x683.jpg\" alt=\"\" class=\"wp-image-4619\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 essencial para manter um di\u00e1logo saud\u00e1vel entre os seus objetivos e as expectativas da empresa. Ali\u00e1s, todo o planejamento de vendas deve incluir uma cad\u00eancia de prospec\u00e7\u00e3o de clientes e revis\u00f5es trimestrais, para permanecer constante o ano todo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Receitas X Transa\u00e7\u00f5es <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0001_2receita-1024x683.jpg\" alt=\"\" class=\"wp-image-4620\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Defina em quais modos pode atingir suas metas de vendas: receita bruta, n\u00famero de transa\u00e7\u00f5es, novas contas, upselling, refer\u00eancias etc. Ali\u00e1s, n\u00e3o subestime o poder de refer\u00eancias, upselling e cross-selling. Elas podem responder entre 10 a 12% das vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Olhe o passado para planejar o futuro<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0002_3analise-1024x683.jpg\" alt=\"\" class=\"wp-image-4621\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra qual fator estimulou suas vendas no ano passado, veja quais clientes foram impactados por seus produtos\/servi\u00e7os, entenda qual caracter\u00edstica torna seu neg\u00f3cio \u00fanico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Avalie os seus clientes<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0003_4cliente-1024x683.jpg\" alt=\"\" class=\"wp-image-4622\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Que tipo de cliente voc\u00ea tem atualmente em seu portf\u00f3lio de neg\u00f3cios? Eles podem estar divididos em quatro categorias: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes A \u2013 altamente rent\u00e1veis e com baixa remunera\u00e7\u00e3o.\n\u00d3timos para concentrar as estrat\u00e9gias de venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes B \u2013 est\u00e1veis e no meio do fluxo de renda.\nGeralmente s\u00e3o f\u00e1ceis de manter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes C \u2013 est\u00e3o na extremidade inferior do fluxo de renda. S\u00e3o est\u00e1veis e fi\u00e9is ao neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes D \u2013 t\u00eam pouco lucro e sempre est\u00e3o atr\u00e1s do pre\u00e7o mais baixo. S\u00e3o dif\u00edceis de atender. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Pense \u00e0 frente<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0004_5pense-1024x683.jpg\" alt=\"\" class=\"wp-image-4623\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Foque no que de fato quer alcan\u00e7ar e em quais clientes quer\nmanter\/cultivar em seu portf\u00f3lio. Com tudo muito bem estruturado, certamente\nvai alcan\u00e7ar os melhores resultados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Analise os seus concorrentes<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0005_6concorrente-1024x683.jpg\" alt=\"\" class=\"wp-image-4624\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 sempre importante observar e analisar continuamente os seus concorrentes. Veja o desempenho deles e assegure-se de que n\u00e3o ir\u00e3o impactar o seu desempenho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bom, as dicas foram dadas. Chegou a hora de construir o seu planejamento de vendas! Mantenha o foco e certamente os bons resultados chegar\u00e3o. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estruture um planejamento e melhore a sua performance e a do seu neg\u00f3cio.<\/p>\n","protected":false},"author":1,"featured_media":4618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-4617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fazer um planejamento de vendas para 2019? - Balconista<\/title>\n<meta name=\"description\" content=\"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=4617\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer um planejamento de vendas para 2019? - Balconista\" \/>\n<meta property=\"og:description\" content=\"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=4617\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T19:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"Como fazer um planejamento de vendas para 2019?\",\"datePublished\":\"2019-01-31T19:08:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617\"},\"wordCount\":402,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HEADER-MATERIA-40.jpg\",\"articleSection\":[\"Em pauta\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617\",\"name\":\"Como fazer um planejamento de vendas para 2019? - Balconista\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HEADER-MATERIA-40.jpg\",\"datePublished\":\"2019-01-31T19:08:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"description\":\"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balconistasa.com\\\/?p=4617\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#primaryimage\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HEADER-MATERIA-40.jpg\",\"contentUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/HEADER-MATERIA-40.jpg\",\"width\":2000,\"height\":1206},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=4617#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/balconistasa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como fazer um planejamento de vendas para 2019?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#website\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/\",\"name\":\"Balconista\",\"description\":\"SA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balconistasa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/balconistasa.com\"],\"url\":\"https:\\\/\\\/balconistasa.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como fazer um planejamento de vendas para 2019? - Balconista","description":"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balconistasa.com\/?p=4617","og_locale":"pt_BR","og_type":"article","og_title":"Como fazer um planejamento de vendas para 2019? - Balconista","og_description":"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.","og_url":"https:\/\/balconistasa.com\/?p=4617","og_site_name":"Balconista","article_published_time":"2019-01-31T19:08:31+00:00","og_image":[{"width":2000,"height":1206,"url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balconistasa.com\/?p=4617#article","isPartOf":{"@id":"https:\/\/balconistasa.com\/?p=4617"},"author":{"name":"Admin","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"headline":"Como fazer um planejamento de vendas para 2019?","datePublished":"2019-01-31T19:08:31+00:00","mainEntityOfPage":{"@id":"https:\/\/balconistasa.com\/?p=4617"},"wordCount":402,"image":{"@id":"https:\/\/balconistasa.com\/?p=4617#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","articleSection":["Em pauta"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/balconistasa.com\/?p=4617","url":"https:\/\/balconistasa.com\/?p=4617","name":"Como fazer um planejamento de vendas para 2019? - Balconista","isPartOf":{"@id":"https:\/\/balconistasa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balconistasa.com\/?p=4617#primaryimage"},"image":{"@id":"https:\/\/balconistasa.com\/?p=4617#primaryimage"},"thumbnailUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","datePublished":"2019-01-31T19:08:31+00:00","author":{"@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e"},"description":"A virada de um ano traz consigo novos ares. Que tal come\u00e7ar 2019 com novas metas de vendas? Confira a seguir como estruturar um planejamento de vendas.","breadcrumb":{"@id":"https:\/\/balconistasa.com\/?p=4617#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balconistasa.com\/?p=4617"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/balconistasa.com\/?p=4617#primaryimage","url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","contentUrl":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","width":2000,"height":1206},{"@type":"BreadcrumbList","@id":"https:\/\/balconistasa.com\/?p=4617#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/balconistasa.com\/"},{"@type":"ListItem","position":2,"name":"Como fazer um planejamento de vendas para 2019?"}]},{"@type":"WebSite","@id":"https:\/\/balconistasa.com\/#website","url":"https:\/\/balconistasa.com\/","name":"Balconista","description":"SA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balconistasa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/balconistasa.com\/#\/schema\/person\/f93be719efd3fa9c50eeb2fc62216e7e","name":"Admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/02f20a197da94bfc36d6f6bbf36cdb558a6889147631217c0e55661d94f5feb1?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/balconistasa.com"],"url":"https:\/\/balconistasa.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/balconistasa.com\/wp-content\/uploads\/2019\/01\/HEADER-MATERIA-40.jpg","_links":{"self":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/4617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4617"}],"version-history":[{"count":0,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/posts\/4617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=\/wp\/v2\/media\/4618"}],"wp:attachment":[{"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balconistasa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}