{"id":4628,"date":"2019-02-04T21:26:25","date_gmt":"2019-02-04T21:26:25","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4628"},"modified":"2019-02-04T21:26:25","modified_gmt":"2019-02-04T21:26:25","slug":"a-importancia-da-simpatia-para-o-bom-atendimento-ao-cliente","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4628","title":{"rendered":"A import\u00e2ncia da simpatia para o bom atendimento ao cliente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea sabe qual a import\u00e2ncia do sorriso na hora de vender?  A Smiling Report foi uma pesquisa dedicada exatamente a descobrir isso.  Conduzida e publicada em 2016 pela empresa Shopper Experience, por meio dela foram avaliados com\u00e9rcios de diversos pa\u00edses. E adivinhem, entre os 69 pa\u00edses pesquisados, o Brasil ficou em pen\u00faltimo lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender isso, basta analisar os resultados. No Brasil,\napenas 79% dos atendimentos iniciam com um sorriso. Enquanto na Irlanda,\nprimeira colocada no ranking, o percentual \u00e9 de 97%.&nbsp; Ou seja, em cada 10 pessoas que entram numa\nloja por aqui, 2 n\u00e3o recebem nem ao menos um sorriso. Sendo assim, \u00e9 dif\u00edcil\nacreditar que elas ao menos receberam um atendimento atencioso, olho no olho. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/0001_tecnicas-1024x683.jpg\" alt=\"vendedor simp\u00e1tico cliente feliz loja\" class=\"wp-image-4630\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que um sorriso de fato representa no fechamento de uma venda? H\u00e1 tempos psic\u00f3logos v\u00eam estudando isso. E a resposta \u00e9 que o sorriso \u00e9 a pe\u00e7a chave na aproxima\u00e7\u00e3o de pessoas. Fruto da comunica\u00e7\u00e3o n\u00e3o-verbal, ele \u00e9 um sinal de que \u201cestou receptivo, somos da mesma tribo, pode relaxar\u201d. Ent\u00e3o na venda, ele torna-se respons\u00e1vel por criar rapport, conex\u00e3o, acolhimento junto ao cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao se sentir bem vindo, o cliente tende a passar mais tempo na loja, dar mais abertura ao di\u00e1logo e ser mais paciente caso n\u00e3o encontre o que procura. Ali\u00e1s, vai dizer que voc\u00ea nunca saiu de uma loja por n\u00e3o se sentir acolhido? Ou levou algum produto s\u00f3 para agradar o vendedor importuno que for\u00e7ou determinada compra? Pois experi\u00eancias como essa s\u00e3o o fim de um poss\u00edvel relacionamento com o cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na hora de investir na capacita\u00e7\u00e3o de um vendedor, jamais\nesque\u00e7a a import\u00e2ncia da simpatia. Tratar bem as pessoas, al\u00e9m de demonstrar\neduca\u00e7\u00e3o e cordialidade, \u00e9 uma \u00f3tima forma de criar um clima mais feliz em sua\nloja. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda porque sorrir faz bem tanto para o cliente quanto para o vendedor<\/p>\n","protected":false},"author":1,"featured_media":4629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[891,892,505,78],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-simpatia","tag-sorriso","tag-tecnicas","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A import\u00e2ncia da simpatia para o bom atendimento ao cliente - Balconista<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe qual a import\u00e2ncia do sorriso na hora de vender? 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