{"id":4633,"date":"2019-02-07T22:37:16","date_gmt":"2019-02-07T22:37:16","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4633"},"modified":"2019-02-07T22:37:16","modified_gmt":"2019-02-07T22:37:16","slug":"estudo-preve-nova-concessionaria-para-o-futuro","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4633","title":{"rendered":"Estudo prev\u00ea  nova concession\u00e1ria para o futuro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com as mudan\u00e7as tecnol\u00f3gicas, econ\u00f4micas e culturais, as pessoas t\u00eam se interessado menos em ir at\u00e9 concession\u00e1rias para comprar carros. Essa constata\u00e7\u00e3o partiu do estudo \u201cSer\u00e1 este o fim das concession\u00e1rias como as conhecemos?\u201d (Will this be the end of car dealerships as we know them ?, em ingl\u00eas), conduzido pela KPMG. De acordo com ele, gra\u00e7as a evolu\u00e7\u00e3o dos servi\u00e7os de mobilidade, as fronteiras de neg\u00f3cio da ind\u00fastria t\u00eam se ampliado e conduzido os modelos comerciais atuais a uma releitura.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o L\u00edder de Setor Automotivo da KPMG no Brasil, Ricardo Bacelar, nesse momento as concession\u00e1rias precisam encontrar formas alternativas de atuar no varejo automotivo. \u201cEm um mundo cada vez mais competitivo e globalizado, impactado fortemente pela disrup\u00e7\u00e3o tecnol\u00f3gica, o varejo automotivo precisa ser revisto de forma significativa. \u00c0 medida que o mercado passa por essa transforma\u00e7\u00e3o, as concession\u00e1rias precisam explorar estrategicamente, e cada vez mais, alternativas consistentes que preservem a relev\u00e2ncia de seu papel no ecossistema\u201d, afirma o L\u00edder de Setor Automotivo da KPMG no Brasil, Ricardo Bacellar.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da redu\u00e7\u00e3o na procura de estabelecimentos f\u00edsicos, a publica\u00e7\u00e3o destaca que novas empresas do setor est\u00e3o reduzindo as margens de lucro e os volumes de vendas de ve\u00edculos usados. Como solu\u00e7\u00e3o, ela prop\u00f5e tr\u00eas medidas a serem consideradas: consolidar a rede, racionalizar custos fixos e fabricantes de equipamentos originais compensarem os principais revendedores para torn\u00e1-los mais lucrativos.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/0003_FUTURO-1024x683.jpg\" alt=\"\" class=\"wp-image-4635\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com tal cen\u00e1rio cr\u00edtico, o estudo da KPMG prev\u00ea algumas medidas que provavelmente precisar\u00e3o serem tomadas para cumprirem a nova demanda do p\u00fablico moderno e conectado. Elas s\u00e3o compostas por quatro partes integradas: um portal online com informa\u00e7\u00f5es completas sobre os ve\u00edculos e ofertas de servi\u00e7os virtuais; um test drive completo com viagens mais longas; showrooms menores; equipes de venda mais concentradas na experi\u00eancia do cliente com as marcas, em vez de concession\u00e1rias com modelos expostos em grande quantidade e baias de servi\u00e7o \u2013  nesse caso, as oficinas seriam realocadas em outras \u00e1reas para redu\u00e7\u00e3o dos custos de aluguel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOs l\u00edderes do setor precisar\u00e3o quantificar o impacto de oportunidades emergentes nos resultados finais dos revendedores, definir roteiros de investimento e desenvolvimento tecnol\u00f3gico, compreender a resposta do consumidor \u00e0s novas ofertas, identificar m\u00e9tricas direcionadas para o desenvolvimento de futuros neg\u00f3cios e implementar novos programas de transforma\u00e7\u00e3o\u201d, completa Ricardo Bacellar.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a evolu\u00e7\u00e3o dos servi\u00e7os de mobilidade, empresas ter\u00e3o que reestruturar suas \u00e1reas de atendimento<\/p>\n","protected":false},"author":1,"featured_media":4636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[893,82,894],"class_list":["post-4633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-concessionaria","tag-futuro","tag-moderna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudo prev\u00ea nova concession\u00e1ria para o futuro - Balconista<\/title>\n<meta name=\"description\" content=\"Com a evolu\u00e7\u00e3o dos servi\u00e7os de mobilidade, chegou a hora do varejo automotivo se reinventar e criar uma nova concession\u00e1ria. 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