{"id":4640,"date":"2019-02-12T21:41:50","date_gmt":"2019-02-12T21:41:50","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4640"},"modified":"2019-02-12T21:41:50","modified_gmt":"2019-02-12T21:41:50","slug":"os-destaques-e-os-fracassos-do-salao-de-detroit","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4640","title":{"rendered":"Os destaques e os fracassos do Sal\u00e3o de Detroit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ap\u00f3s 112 anos, o Sal\u00e3o de Detroit, mais antiga mostra da ind\u00fastria automotiva nos EUA, abriu suas portas pela \u00faltima vez no inverno americano. O motivo? Cada vez mais a feira tem perdido participantes. Nesta edi\u00e7\u00e3o, isso ficou ainda mais claro devido aos grandes espa\u00e7os vazios e a falta de atra\u00e7\u00f5es.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos acreditam que o grande problema \u00e9 a data escolhida: 19 de janeiro. Isso porque dias antes acontece em Las Vegas a feira de eletr\u00f4nicos CES, principal da sua categoria e concorrente \u2013 j\u00e1 que atualmente grandes montadoras t\u00eam apresentado l\u00e1 os seus prot\u00f3tipos modernos. Nos \u00faltimos anos, o evento j\u00e1 perdeu participantes como Porsche, Mercedes-Benz, Audi, BMW e outras marcas de peso. Mas ainda conta com alguns grandes nomes.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0002_03-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4644\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Sal\u00e3o de Detroit de 2019 foi o evento escolhido pela Ford para apresentar a nova gera\u00e7\u00e3o do crossover Explorer \u2013 incluindo as vers\u00f5es h\u00edbrida, Police Interceptor e ST de 405 cavalos. Al\u00e9m do lan\u00e7amento, tamb\u00e9m trouxe ao pavilh\u00e3o a s\u00e9rie especial Mustang Shelby GT500, que fez os olhos de muitos brilharem.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Volkswagen foi outra grande marca que ainda apostou no evento, ao apresentar o Passat reestilizado na plataforma PQ46, e n\u00e3o na global MQB. J\u00e1 no estande da FCA, um dos destaques foi a picape RAM 2500, que ser\u00e1 trazida ao Brasil no segundo semestre com motor a gasolina 6.4 Hemi V8. Uma das poucas que investiu em dois estandes foi a Kia, ao projetar um espa\u00e7o para apresenta\u00e7\u00e3o e outro para o test-drive do Telluride.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\n[tribulant_slideshow gallery_id=&#8221;65&#8243;]\n\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte dos expositores se contentou com estandes simples, carros elevados em plataformas, alguns postos interativos e um prot\u00f3tipo ou cl\u00e1ssico aqui e ali. O toque de modernidade ficou por conta dos tel\u00f5es em alta defini\u00e7\u00e3o, bem comuns em qualquer evento do tipo espalhado pelo mundo. Ali\u00e1s, muitas montadoras sequer fizeram a cl\u00e1ssica coletiva com a imprensa, algo bem comum no Sal\u00e3o de S\u00e3o Paulo mesmo quando uma marca n\u00e3o tem um grande lan\u00e7amento para apresentar.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIA_0003_04-1-1024x683.jpg\" alt=\"\" class=\"wp-image-4645\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia para o pr\u00f3ximo ano \u00e9 que o Sal\u00e3o de Detroit se mude de janeiro para junho. A ideia \u00e9 torn\u00e1-lo uma mostra interna e externa para ampliar a experi\u00eancia dos visitantes. Ainda assim, h\u00e1 quem tenha receio da mudan\u00e7a, j\u00e1 que a data ter\u00e1 um novo empecilho: o in\u00edcio das f\u00e9rias escolares de ver\u00e3o. Resta esperar para ver se as pessoas estar\u00e3o dispostas a sacrificar os seus primeiros dias de sol para conhecer os novos lan\u00e7amentos de 2020.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em uma de suas edi\u00e7\u00f5es mais pol\u00eamicas, o Sal\u00e3o de Detroit pode ter os seus dias contados<\/p>\n","protected":false},"author":1,"featured_media":4641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[237,895,896,841],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-carros","tag-detroit","tag-feira","tag-salao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os destaques e os fracassos do Sal\u00e3o de Detroit - Balconista<\/title>\n<meta name=\"description\" content=\"O Sal\u00e3o de Detroit \u00e9 a mostra automotiva mais antiga dos Estados Unidos. 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