{"id":4751,"date":"2019-03-19T20:43:23","date_gmt":"2019-03-19T20:43:23","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4751"},"modified":"2019-03-19T20:43:23","modified_gmt":"2019-03-19T20:43:23","slug":"quer-vender-mais-seja-importante-na-vida-do-seu-cliente","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4751","title":{"rendered":"Quer vender mais? Seja importante na vida do seu cliente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea quer vender mais? Aqui vai dica: mude o seu jeito de oferecer o produto. Para as novas gera\u00e7\u00f5es, ter um bom produto ou servi\u00e7o j\u00e1 n\u00e3o \u00e9 suficiente. Cada vez mais eles est\u00e3o buscando um prop\u00f3sito nas marcas, para somente ent\u00e3o consumi-las. Quem afirma e explica isso \u00e9 o s\u00f3cio-diretor da <em>GS&amp;Malls<\/em>, Luiz Alberto Marinho.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi durante a sua participa\u00e7\u00e3o no <em>Retail Trends<\/em>, maior evento de varejo do mundo, que ele abriu os olhos de muitos para a mudan\u00e7a de comportamento. A partir do tema central da edi\u00e7\u00e3o, que visava mostrar que prop\u00f3sitos e apoio a causas devem ser prioridade no varejo, ele provocou: \u201cProp\u00f3sito n\u00e3o \u00e9 estrat\u00e9gia de marketing, voc\u00ea precisa ir al\u00e9m do que se vende&#8221;.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/gal_0002_TRANSfORME-1024x683.jpg\" alt=\"loja pneu compra vendedor cliente\" class=\"wp-image-4752\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em sua explica\u00e7\u00e3o, deu o exemplo de empresas como a Patagonia. A marca de artigos esportivos fez uma s\u00e9rie de campanhas com o tema consumo consciente e em cima disso criou uma log\u00edstica que ajuda consumidores a consertar pe\u00e7as que precisam de reparos. \u201c\u00c9 exatamente isso. N\u00e3o \u00e9 vender mais; \u00e9 ser mais importante na vida das pessoas&#8221;, frisou Marinho.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na perspectiva de Marcos Gouv\u00eaa de Souza, fundador e diretor-geral do Grupo GS&amp;, essa mudan\u00e7a \u00e9 especialmente importante para empresas que dependam das novas gera\u00e7\u00f5es. &#8220;Na hora de escolher comprar A ou B, os consumidores est\u00e3o cobrando outra postura, para al\u00e9m do produto ou servi\u00e7o, que justifique a prefer\u00eancia&#8221;, explicou o diretor em uma entrevista a \u00c9poca NEG\u00d3CIOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ele, o n\u00famero de empresas brasileiras atentas ao tema ainda \u00e9 pequeno. Por isso, as que conseguirem seguir a vis\u00e3o ganhar\u00e3o destaque. \u00a0&#8220;Se as empresas n\u00e3o se reinventarem, elas ser\u00e3o necessariamente atropeladas pela realidade&#8221;, afirma Gouv\u00eaa.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3cio-diretor do GS&#038;Malls fala sobre a import\u00e2ncia de ter um prop\u00f3sito em seu produto<\/p>\n","protected":false},"author":1,"featured_media":4753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[913,755,914,792],"class_list":["post-4751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-loja","tag-mais","tag-retail-trends","tag-vender"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quer vender mais? 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