{"id":4853,"date":"2019-04-18T21:06:03","date_gmt":"2019-04-18T21:06:03","guid":{"rendered":"http:\/\/balconistasa.com\/?p=4853"},"modified":"2019-04-18T21:06:03","modified_gmt":"2019-04-18T21:06:03","slug":"personas-descubra-o-seu-cliente-ideal","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=4853","title":{"rendered":"Personas: descubra o seu cliente ideal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Compreender quem compra \u00e9 fundamental para o crescimento e sobreviv\u00eancia de um neg\u00f3cio. Afinal, \u00e9 a partir desse tipo de informa\u00e7\u00e3o que estrat\u00e9gias de marketing s\u00e3o feitas. Por conta disso, \u00e9 natural voc\u00ea ver pessoas que trabalham com marketing ou publicidade questionando qual o p\u00fablico-alvo de uma empresa. No entanto, com o progresso da internet e, consequentemente, das m\u00eddias sociais, delimitar tais estrat\u00e9gias para um p\u00fablico tornou-se uma a\u00e7\u00e3o pouco eficiente. Foi preciso ir al\u00e9m, e especificar mais ainda quem s\u00e3o esses potenciais clientes. Ou melhor, quem s\u00e3o essas personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Afinal, o que s\u00e3o Personas?<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personas s\u00e3o representa\u00e7\u00f5es fict\u00edcias de clientes ideais. S\u00e3o personagens baseados em dados reais sobre comportamento e caracter\u00edsticas demogr\u00e1ficas dos clientes de uma determinada empresa. Personas s\u00e3o constitu\u00eddas por hist\u00f3rias pessoais, motiva\u00e7\u00f5es, objetivos, desafios e preocupa\u00e7\u00f5es. Tudo para a equipe de marketing entender de fato quem \u00e9 o principal cliente desse neg\u00f3cio.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qual a diferen\u00e7a entre persona e p\u00fablico-alvo?<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De maneira geral, p\u00fablico-alvo \u00e9 uma parcela abrangente da sociedade para quem voc\u00ea vende seus produtos e\/ou servi\u00e7os. J\u00e1 a persona, como falado anteriormente, \u00e9 a representa\u00e7\u00e3o do seu cliente ideal, de forma, inclusive, mais humanizada.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/GALERIABSA-19-conteudos-copy_0007_shutterstock_749199049-1024x683.jpg\" alt=\"Um homem mexendo no notebook com a m\u00e3o direita e na m\u00e3o esquerda est\u00e1 segurando um smartphone, da tela do notebook aparece uns gr\u00e1ficos com silhueta de personas\" class=\"wp-image-4854\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00fablico-alvo:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Homens, de 25 a 30 anos, solteiros, graduados em engenharia mec\u00e2nica, com renda m\u00e9dia mensal de R$ 3.500. Pretendem aumentar sua capacita\u00e7\u00e3o profissional e gostam de viajar.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Persona:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lucas tem 27 anos, \u00e9 engenheiro mec\u00e2nico, solteiro e aut\u00f4nomo. Pensa em se desenvolver profissionalmente por meio de um mestrado fora do pa\u00eds, j\u00e1 que seu sonho sempre foi fazer um interc\u00e2mbio. Atualmente busca uma ag\u00eancia que o ajude a encontrar universidades na Europa e que aceitem alunos estrangeiros.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dica:<\/strong> tenha em mente o que a pessoa respons\u00e1vel pela compra do seu produto ou servi\u00e7o busca na \u00e1rea de atua\u00e7\u00e3o da sua empresa. Assim, ser\u00e1 mais f\u00e1cil pensar nos assuntos em que ela pode estar interessada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda por que essas pessoas s\u00e3o importantes para as estrat\u00e9gias de marketing digital<\/p>\n","protected":false},"author":1,"featured_media":4855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[927,928,78],"class_list":["post-4853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-marketing","tag-persona","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personas: descubra o seu cliente ideal - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=4853\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personas: descubra o seu cliente ideal - 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