{"id":49,"date":"2015-06-25T21:55:31","date_gmt":"2015-06-25T21:55:31","guid":{"rendered":"http:\/\/balconistasa.com.br\/?p=49"},"modified":"2015-06-25T21:55:31","modified_gmt":"2015-06-25T21:55:31","slug":"vamos-vender-autopecas","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=49","title":{"rendered":"Vamos vender autope\u00e7as?"},"content":{"rendered":"

Para quem trabalha no varejo, venda est\u00e1 longe de ser apenas cobran\u00e7a e pagamento – na verdade, ela \u00e9 um processo complexo que come\u00e7a no momento em que o cliente entra na loja. Do primeiro contato at\u00e9 o caixa, tudo pode influenciar de forma positiva ou negativa na decis\u00e3o de compra do consumidor. Buscamos algumas t\u00e9cnicas de vendas com especialistas e adaptamos para a realidade do balconista. Se voc\u00ea trabalha atr\u00e1s do balc\u00e3o e quer melhorar as vendas, fique atento a essas dicas:<\/p>\n

 <\/p>\n

\"vender<\/a><\/p>\n

De olho em volta<\/strong><\/h4>\n

O primeiro passo come\u00e7a antes do cliente chegar. Se bagun\u00e7a n\u00e3o \u00e9 legal nem dentro de casa, imagina em um ambiente de compras. Uma pesquisa realizada no Brasil pela McCann Truth Central revelou que 45% dos nossos consumidores consideram uma boa organiza\u00e7\u00e3o quesito fundamental para uma loja. Por isso, esteja sempre atento ao redor e garanta que tudo est\u00e1 em seu devido lugar.<\/p>\n

Primeira impress\u00e3o<\/strong><\/h4>\n

Quando se est\u00e1 atr\u00e1s do balc\u00e3o, voc\u00ea se torna o rosto do estabelecimento – e como todo mundo sabe, a primeira impress\u00e3o \u00e9 a que fica. Por isso, \u00e9 importante estar sempre bem apresent\u00e1vel e, acima de tudo, investir na simpatia. Al\u00e9m do sorriso no rosto, um cumprimento e uma boa apresenta\u00e7\u00e3o s\u00e3o a abordagem ideal para quebrar o gelo logo de cara. Dessa forma, o cliente fica mais a vontade para fazer perguntas e conversar sobre o que ele est\u00e1 procurando.<\/p>\n

Deixe o cliente conduzir<\/strong><\/h4>\n

Ou\u00e7a com aten\u00e7\u00e3o tudo o que ele tem a dizer e responda de acordo com a pergunta. Se ele for do tipo que gosta de analisar os produtos, d\u00ea todas as informa\u00e7\u00f5es poss\u00edveis, mas se ele vier com uma pergunta objetiva, v\u00e1 direto ao ponto sem mais detalhes.<\/p>\n

Devore os cat\u00e1logos<\/strong><\/h4>\n

N\u00e3o basta saber como \u00e9 a pe\u00e7a que ele est\u00e1 procurando ou onde ela est\u00e1, para oferecer exatamente a solu\u00e7\u00e3o que o cliente precisa \u00e9 necess\u00e1rio conhecer tudo sobre esses produtos. Em um mercado com tantas varia\u00e7\u00f5es e especifica\u00e7\u00f5es, conhecimento t\u00e9cnico \u00e9 um dos melhores diferenciais que um vendedor pode ter.<\/p>\n

D\u00ea um passo a mais<\/strong><\/h4>\n

O cliente j\u00e1 achou o que procurava, mas isso n\u00e3o quer dizer que o papel do vendedor acabou. Quanto mais voc\u00ea conhece sobre os produtos que vende, mais chances tem de utilizar esse momento como uma oportunidade para ampliar as vendas, oferecendo produtos e servi\u00e7os complementares ao que ele j\u00e1 est\u00e1 levando.<\/p>\n

 <\/p>\n

Onde vai isso?<\/strong><\/h4>\n

Conhecer as pe\u00e7as a ponto de dominar sua aplica\u00e7\u00e3o n\u00e3o \u00e9 requisito b\u00e1sico, mas pode ser um grande diferencial. Saber instruir o mec\u00e2nico ou o pr\u00f3prio consumidor \u00e9 algo muito positivo, gera confian\u00e7a e fideliza o cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Um guia r\u00e1pido para atender bem seus clientes<\/p>\n","protected":false},"author":1,"featured_media":1835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[54,78],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-negocios","tag-vendas"],"yoast_head":"\nVamos vender autope\u00e7as? - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=49\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vamos vender autope\u00e7as? - Balconista\" \/>\n<meta property=\"og:description\" content=\"Um guia r\u00e1pido para atender bem seus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=49\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-25T21:55:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/06\/Como-vender-autopec\u00b8as-destaque.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=49#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=49\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"Vamos vender autope\u00e7as?\",\"datePublished\":\"2015-06-25T21:55:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=49\"},\"wordCount\":472,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=49#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Como-vender-autopec\u00b8as-destaque.png\",\"keywords\":[\"neg\u00f3cios\",\"vendas\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=49\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=49\",\"name\":\"Vamos vender autope\u00e7as? 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