{"id":603,"date":"2015-10-17T17:19:22","date_gmt":"2015-10-17T17:19:22","guid":{"rendered":"http:\/\/balconistasa.com\/?p=603"},"modified":"2015-10-17T17:19:22","modified_gmt":"2015-10-17T17:19:22","slug":"as-promocoes-do-futuro","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=603","title":{"rendered":"As promo\u00e7\u00f5es do futuro"},"content":{"rendered":"

Oi, tudo bem? N\u00e3o sei se voc\u00ea se lembra de mim, mas espero que sim. Eu sou a Doroty, aquela balconista que vive no ano de 2039. Mas n\u00e3o estamos aqui para falar de disso, vamos ao que interessa. Desta vez, envio esta mensagem para contar como est\u00e3o funcionando as promo\u00e7\u00f5es por aqui, j\u00e1 que elas continuam sendo as nossas maiores aliadas na hora de vender.<\/p>\n

Quando comecei, l\u00e1 em 2013, lembro que as promo\u00e7\u00f5es eram muito gen\u00e9ricas, mas agora \u00e9 tudo personalizado, e agrade\u00e7o \u00e0 tecnologia todos os dias por ajudar tanto na hora de conhecer nosso cliente e desenvolver tudo do jeito que ele precisa. Entenda algumas das principais mudan\u00e7as que aconteceram ao longo dos anos e esteja pronto para vender mais!<\/p>\n

\"doroty\"<\/a><\/p>\n

Escaneando os clientes<\/strong><\/h4>\n

Hoje, \u00e9 poss\u00edvel tra\u00e7ar o perfil dos nossos clientes por meio de alguns aplicativos. Enquanto eles andam pela loja, e \u00e0 medida que interagem com os produtos, n\u00f3s captamos suas prefer\u00eancias. Medimos isso, por exemplo, a partir do tempo que ele gastou olhando para cada produto. Ent\u00e3o, o pr\u00f3prio aplicativo junta tudo isso e d\u00e1 as melhores op\u00e7\u00f5es de desconto ou de a\u00e7\u00e3o de venda para usar. Parece loucura, n\u00e9? Para mim tamb\u00e9m parecia.<\/p>\n

Sem sair de casa<\/strong><\/h4>\n

Uma coisa que nunca muda \u00e9 o fato de o cliente preferir o conforto de sua casa a qualquer outra coisa. Para deixar ele mais feliz usamos um sistema muito interativo, em que \u00e9 poss\u00edvel simular o funcionamento e o rendimento de cada pe\u00e7a em determinado carro, e assim calcular o custo benef\u00edcio. Quando isso chegou eu estava bem preocupada em perder o contato de venda, mas ainda tem muitos que v\u00eam at\u00e9 o balc\u00e3o. Implantar esse sistema s\u00f3 fez com que agrad\u00e1ssemos mais e mais pessoas.<\/p>\n

Cliente rastreado<\/strong><\/h4>\n

E pensar que, l\u00e1 em 2015, eu achava o GPS a coisa mais tecnol\u00f3gica j\u00e1 inventada. Eu mal sabia que o que a gente ia criar usando o GPS era muito mais impressionante, e que ia influenciar tanto na venda de autope\u00e7as. Agora, se o cliente estiver conectado a um aplicativo, a gente consegue mostrar, de acordo com a posi\u00e7\u00e3o dele, ofertas especiais para determinadas horas do dia em determinados endere\u00e7os. Isso muda absolutamente tudo! Agora n\u00e3o ficamos mais com a loja vazia em hor\u00e1rios que, geralmente, n\u00e3o tinha ningu\u00e9m.<\/p>\n

Isso tudo j\u00e1 \u00e9 muito comum em 2039, todas as lojas usam esses recursos. \u00c9 incr\u00edvel ver como a tecnologia continua se transformando e mudando as rela\u00e7\u00f5es. Claro que nada substitui o contato com o cliente, mas essas a\u00e7\u00f5es ajudam bastante na rela\u00e7\u00e3o com ele e na satisfa\u00e7\u00e3o de quem a gente atende. Nas pr\u00f3ximas edi\u00e7\u00f5es vou trazer mais detalhes que mudaram bastante no nosso ramo, mas uma coisa n\u00e3o muda nunca: as pessoas continuam sendo a pe\u00e7a principal no processo de vendas.<\/p>\n","protected":false},"excerpt":{"rendered":"

A balconista que vive em 2039 conta os segredos para vender mais<\/p>\n","protected":false},"author":1,"featured_media":1827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[112,82,54,52,78],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-featured","tag-futuro","tag-negocios","tag-papo-de-balcao","tag-vendas"],"yoast_head":"\nAs promo\u00e7\u00f5es do futuro - Balconista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=603\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As promo\u00e7\u00f5es do futuro - Balconista\" \/>\n<meta property=\"og:description\" content=\"A balconista que vive em 2039 conta os segredos para vender mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balconistasa.com\/?p=603\" \/>\n<meta property=\"og:site_name\" content=\"Balconista\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-17T17:19:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2015\/10\/promocoes-do-futuro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=603#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=603\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/#\\\/schema\\\/person\\\/f93be719efd3fa9c50eeb2fc62216e7e\"},\"headline\":\"As promo\u00e7\u00f5es do futuro\",\"datePublished\":\"2015-10-17T17:19:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=603\"},\"wordCount\":500,\"image\":{\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=603#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balconistasa.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/promocoes-do-futuro.png\",\"keywords\":[\"featured\",\"futuro\",\"neg\u00f3cios\",\"papo de balc\u00e3o\",\"vendas\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balconistasa.com\\\/?p=603\",\"url\":\"https:\\\/\\\/balconistasa.com\\\/?p=603\",\"name\":\"As promo\u00e7\u00f5es do futuro - 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