{"id":7021,"date":"2021-06-12T00:05:18","date_gmt":"2021-06-12T00:05:18","guid":{"rendered":"http:\/\/balconistasa.com\/?p=7021"},"modified":"2021-06-12T00:05:18","modified_gmt":"2021-06-12T00:05:18","slug":"stellantis-da-10-anos-de-prazo-para-marcas-melhorarem-resultados","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=7021","title":{"rendered":"Stellantis d\u00e1 10 anos para marcas melhorarem resultados"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>CEO do grupo alertou para a necessidade de reinven\u00e7\u00e3o de algumas marcas que n\u00e3o registram bom n\u00famero de vendas. Elas ir\u00e3o sobreviver?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formada em 2021 pela fus\u00e3o entre PSA Peugeot-Citro\u00ebn e Fiat Chrysler Automobiles (FCA) &#8211; e dona de diversas marcas &#8211; a <a href=\"https:\/\/www.stellantis.com\/en\">Stellantis<\/a> deu um ultimato para aquelas que v\u00eam trafegando em baixa velocidade no mercado. Est\u00e3o entre elas, especialmente: Lancia, Alfa Romeo, Chrysler e DS Automobiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O recado foi dado no in\u00edcio de maio pelo CEO do grupo, Carlos Tavares, durante o evento Future of the Car Summit, promovido pelo jornal <em>Financial Times<\/em>, de Londres.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_TECFIL.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"150\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_TECFIL.jpg\" alt=\"\" class=\"wp-image-7027\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Estamos dando uma chance para cada uma com uma janela de 10 anos e tamb\u00e9m fundos durante uma d\u00e9cada para elaborarem uma estrat\u00e9gia de modelo central. Os CEOs precisam ser claros nas promessas, clientes, alvos e nas comunica\u00e7\u00f5es das marcas. Se obtiverem sucesso, \u00f3timo. Cada marca ter\u00e1 a chance de fazer algo diferente e atrair clientes&#8221;<\/em>, declarou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Tavares, n\u00e3o h\u00e1 um plano para descontinuar as empresas. Trata-se, em suma, de um alerta para que elas trabalhem nesses pr\u00f3ximos 10 anos, de modo a provarem seu valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diante disso, as marcas que atualmente registram baixo n\u00famero de vendas dever\u00e3o aproveitar o per\u00edodo para se recuperarem e tra\u00e7arem novas estrat\u00e9gias a fim de retornar \u00e0 crista da onda. Caso contr\u00e1rio, a\u00ed sim, elas correr\u00e3o o risco de fechamento.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_01.jpg\" alt=\"\" data-id=\"7022\" data-full-url=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_01.jpg\" data-link=\"http:\/\/balconistasa.com\/?attachment_id=7022\" class=\"wp-image-7022\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_02.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_02.jpg\" alt=\"\" data-id=\"7023\" data-full-url=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_02.jpg\" data-link=\"http:\/\/balconistasa.com\/?attachment_id=7023\" class=\"wp-image-7023\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_03.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_03.jpg\" alt=\"\" data-id=\"7024\" data-full-url=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_03.jpg\" data-link=\"http:\/\/balconistasa.com\/?attachment_id=7024\" class=\"wp-image-7024\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_04.jpg\" alt=\"\" data-id=\"7025\" data-full-url=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_04.jpg\" data-link=\"http:\/\/balconistasa.com\/?attachment_id=7025\" class=\"wp-image-7025\"\/><\/a><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Alfa Romeo (Stelvia e Tonale) e Lancia Ypsilon<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O enorme guada-chuva da Stellantis<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse questionamento faz sentido; afinal, a Stellantis \u00e9 o 4\u00aa maior conglomerado automobil\u00edstico do mundo. Atualmente, ela comanda 18 marcas diferentes.&nbsp;Portanto, dificilmente todas elas estar\u00e3o na ponta dos cascos ao mesmo tempo, e \u00e9 poss\u00edvel que, no futuro, esse guarda-chuva diminua de tamanho.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_05.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATERIA_01_05.jpg\" alt=\"\" class=\"wp-image-7026\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quem j\u00e1 est\u00e1 se mexendo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as empresas citadas, a Alfa Romeo \u00e9 aquela que sinaliza ter entendido o recado. A montadora italiana j\u00e1 conta hoje com modelos bastante atrativos como: Giulia; Stelvio; Tonale e Brennero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A DS Automobiles tamb\u00e9m est\u00e1 expandindo seu portf\u00f3lio com o lan\u00e7amento do <a href=\"https:\/\/motor1.uol.com.br\/citroen\/ds4\/\">DS4<\/a> hatchback\/crossover, al\u00e9m do DS9 (uma vers\u00e3o estendida e mais luxuosa do Peugeot 508).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_PATROCINADORES.11.06-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"132\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_PATROCINADORES.11.06-3.jpg\" alt=\"\" class=\"wp-image-7064\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CEO do grupo alertou para a necessidade de reinven&ccedil;&atilde;o de algumas marcas que n&atilde;o registram bom n&uacute;mero de vendas. Elas ir&atilde;o sobreviver? Formada em 2021 pela fus&atilde;o entre PSA Peugeot-Citro&euml;n e Fiat Chrysler Automobiles (FCA) &ndash; e dona de diversas marcas &ndash; a Stellantis deu um ultimato para aquelas que v&ecirc;m trafegando em baixa velocidade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,51],"tags":[1126,538,1127,636,1128],"class_list":["post-7021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","category-negocios","tag-alfa-romeo","tag-fiat","tag-jeep-2","tag-mercado-automotivo","tag-stellantis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stellantis d\u00e1 10 anos para marcas melhorarem resultados - Balconista<\/title>\n<meta name=\"description\" content=\"CEO do grupo alertou para a necessidade de reinven\u00e7\u00e3o de algumas marcas que n\u00e3o registram bom n\u00famero de vendas. 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