{"id":7105,"date":"2021-07-05T18:28:38","date_gmt":"2021-07-05T18:28:38","guid":{"rendered":"https:\/\/balconistasa.com\/?p=7105"},"modified":"2021-08-11T15:09:55","modified_gmt":"2021-08-11T18:09:55","slug":"conheca-o-hoga-o-carro-para-montar-em-casa","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=7105","title":{"rendered":"Conhe\u00e7a o H\u00f6ga: o carro para montar em casa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Estudante de design cria prot\u00f3tipo de autom\u00f3vel da Renault, com 374 pe\u00e7as, em parceria com empresa sueca do ramo de m\u00f3veis.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que, ao comprar um carro, voc\u00ea receba as pe\u00e7as separadamente, para que ele seja montado dentro da sua pr\u00f3pria casa. Pois \u00e9 essa a proposta que culminaria no novo el\u00e9trico da Renault, o <a href=\"https:\/\/www.behance.net\/gallery\/117550475\/HOEGA-IKEA-MOBILITY\">H\u00f6ga<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ve\u00edculo teria a parceria da montadora francesa com a Ikea, empresa especializada em venda de m\u00f3veis na Su\u00e9cia, sob o conceito de DIY &#8211; Do It Yourself (fa\u00e7a voc\u00ea mesmo). A Ikea ganhou fama em pa\u00edses da Europa e da Am\u00e9rica do Norte por vender m\u00f3veis a baixo custo, e para que o pr\u00f3prio cliente montasse em casa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_COFAP.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"150\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_BANNER_COFAP.jpg\" alt=\"\" class=\"wp-image-7109\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, na realidade, a ideia \u00e9 obra de Ryan Schlotthauer, que a apresentou como projeto final do curso de design na <em>College for Creative Studies<\/em>, em Detroit (Estados Unidos). Schlotthauer afirma que o conceito independe das marcas em quest\u00e3o. Segundo ele, os nomes foram utilizados apenas como colabora\u00e7\u00e3o te\u00f3rica, embora vislumbre uma futura parceria.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O H\u00f6ga (alto, em sueco) seria \u2018enviado\u2019 desmontado pelo correio para o comprador. As 374 pe\u00e7as na caixa, em poucas horas, se transformam num ve\u00edculo funcional e el\u00e9trico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O carro possui 1,80 m de altura por 2,30 m de comprimento, com capacidade para levar at\u00e9 duas pessoas. Al\u00e9m disso, s\u00e3o tr\u00eas janelas grandes e quatro rodas direcionais. Outro destaque \u00e9 para a logo da Renault, estampada em led na dianteira.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fato de ser mont\u00e1vel permite ao propriet\u00e1rio criar as divis\u00f5es internas do ve\u00edculo. Por exemplo, caso n\u00e3o haja necessidade de um segundo assento, ele poder\u00e1 retir\u00e1-lo, cedendo espa\u00e7o a outro objeto, como uma bicicleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto vai de encontro \u00e0s propostas de mobilidade sustent\u00e1veis, que cada vez mais passam a ser exploradas pelas montadoras. O H\u00f6ga, al\u00e9m de el\u00e9trico, pode ser reutilizado em quase 70% para mais de uma montagem. O interior segue a proposta minimalista de gerar menos res\u00edduos &#8211; nele, tudo se reduz praticamente a um volante simples e um tablet, por onde se controla os comandos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATEIA_RIA_02_02-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_MATEIA_RIA_02_02-1.jpg\" alt=\"\" class=\"wp-image-7108\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, resta a pergunta: as empresas \u201cintimadas\u201d dar\u00e3o sequ\u00eancia ao projeto? Se sim, isso ir\u00e1 significar um novo jeito de produzir autom\u00f3veis. Quanto ao pre\u00e7o, Ryan Schlotthauer estipulou em 6.500 d\u00f3lares, sem considerar a instala\u00e7\u00e3o das partes mec\u00e2nica e el\u00e9trica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do modelo para a Renault, foram criados prot\u00f3tipos para GMC, Rivian e Honda sob o mesmo conceito. Todos eles podem ser encontrados no <a href=\"https:\/\/www.instagram.com\/schlotthauer.design\/?hl=pt\">Instagram<\/a> do autor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_PATROCINADORES_JULHO-1.png\"><img decoding=\"async\" src=\"https:\/\/balconistasa.com\/wp-content\/uploads\/2021\/08\/BSA_PATROCINADORES_JULHO-1.png\" alt=\"\" class=\"wp-image-7137\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Estudante de design cria prot&oacute;tipo de autom&oacute;vel da Renault, com 374 pe&ccedil;as, em parceria com empresa sueca do ramo de m&oacute;veis. Imagine que, ao comprar um carro, voc&ecirc; receba as pe&ccedil;as separadamente, para que ele seja montado dentro da sua pr&oacute;pria casa. Pois &eacute; essa a proposta que culminaria no novo el&eacute;trico da Renault, o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,51],"tags":[1140,1141,1142],"class_list":["post-7105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","category-negocios","tag-hoga","tag-ikea-hoga","tag-renault-hoga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o H\u00f6ga: o carro para montar em casa - Balconista<\/title>\n<meta name=\"description\" content=\"Um trabalho de faculdade deu origem ao H\u00f6ga, que seria assumido pela Renault em parceria com empresa sueca do ramo de m\u00f3veis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balconistasa.com\/?p=7105\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a o H\u00f6ga: o carro para montar em casa - 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