{"id":9781,"date":"2018-09-17T17:36:14","date_gmt":"2018-09-17T17:36:14","guid":{"rendered":"http:\/\/balconistasa.com\/?p=3676"},"modified":"2018-09-17T17:36:14","modified_gmt":"2018-09-17T17:36:14","slug":"engajamento-o-que-isso-significa-para-os-negocios","status":"publish","type":"post","link":"https:\/\/balconistasa.com\/?p=9781","title":{"rendered":"Engajamento: o que isso significa para os neg\u00f3cios?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ela \u00e9 a usada constantemente. Mas, ainda assim, poucos entendem o seu significado. A palavra engajamento, literalmente, representa o ato de participar voluntariamente de algum trabalho ou atividade. Ela traduz o envolvimento, a intera\u00e7\u00e3o e o relacionamento org\u00e2nico de um p\u00fablico com determinada marca. Mesmo com essas explica\u00e7\u00f5es, \u00e9 preciso entender por completo suas defini\u00e7\u00f5es. Entenda e aplique o termo corretamente em suas estrat\u00e9gias empresariais. <\/span><\/p>\n<h4><b>De onde vem?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Os primeiros estudos sobre o assunto surgiram por pesquisas acad\u00eamicas de marketing. Em 2005, a primeira defini\u00e7\u00e3o do termo foi levantada por Ren\u00e9 Algesheimer, que defendia o engajamento como uma influ\u00eancia positiva de identifica\u00e7\u00e3o da comunidade com a marca. De acordo com ela, por meio da motiva\u00e7\u00e3o intr\u00ednseca do consumidor, \u00e9 poss\u00edvel interagir e\/ou cooperar. <\/span><\/p>\n<h4><b>Para que serve?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">O maior prop\u00f3sito desse trabalho \u00e9 gerar uma intera\u00e7\u00e3o \u00edntima entre a marca e os seus seguidores. Um engajamento efetivo gera di\u00e1logo, encoraja o papel de facilitador da empresa e promove a identifica\u00e7\u00e3o do p\u00fablico com a marca. Outras consequ\u00eancias dessa a\u00e7\u00e3o s\u00e3o lealdade, confian\u00e7a e liga\u00e7\u00e3o emocional com o prestador do servi\u00e7o\/ produto. \u00c9 v\u00e1lido frisar que essa experi\u00eancia positiva pode influenciar outras pessoas a buscarem tais resultados tamb\u00e9m.<\/span><\/p>\n<h4><b>Como usar?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A primeira etapa do engajamento \u00e9 conhecer 0 seu p\u00fablico. Por mais que isso seja \u00f3bvio, \u00e9 necess\u00e1rio entender quais s\u00e3o as expectativas dele quanto aos seus servi\u00e7os. Ap\u00f3s isso, \u00e9 preciso compartilhar conte\u00fados relevantes em suas p\u00e1ginas. Ajude seus seguidores a encontrarem o que procuram e a resolverem os seus problemas. O visual \u00e9 outro fator importante. Com ele \u00e9 poss\u00edvel aflorar o emocional do p\u00fablico. Crie chamadas cativantes e com apelo emocional. A partir delas, voc\u00ea motivar\u00e1 o di\u00e1logo com seus seguidores. <\/span><span style=\"font-weight: 400;\">Um conselho: Fa\u00e7a-os serem ouvidos e eles retornar\u00e3o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda a relev\u00e2ncia da express\u00e3o e saiba como aplic\u00e1-la ao dia a dia<\/p>\n","protected":false},"author":1,"featured_media":9165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[728,729,730,731],"class_list":["post-9781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-em-pauta","tag-e","tag-engajamento","tag-o","tag-que"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engajamento: o que isso significa para os neg\u00f3cios? - Balconista<\/title>\n<meta name=\"description\" content=\"Ainda que seja popular no meio empresarial, a express\u00e3o possui um papel um tanto quanto significativo para neg\u00f3cios. 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